Amazon's ultimatum to electronics sellers

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TikTok is livestreaming his New York album launch TODAY, giving fans everywhere a front-row seat. 🎶 

But Amazon drama takes the stage first.

• Your next big business move starts in Toronto 🎯
• Show your invoices or lose your listings 📄
• Amazon takes a fall in Google Shopping rankings 📉
• Upgrade your A+ content for the holiday rush 🎄
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AMAZON NEWS

Amazon is turning up the heat in Europe, and electronics sellers are feeling it. According to Ecommerce News Europe, what was once a Buy Box battle is now a scramble for invoices and supplier proof.

Starting September 17, 2025, sellers without proof risk losing their listings, and even their inventory. 🧯

📄 The fine print

Here’s what Amazon expects on its desk:

• Invoices no older than 180 days, covering at least 100 units
• Full supplier details: name, address, email, and website
• Applies to major brands like Samsung, Dyson, Canon, Sony, HP, Philips, and Panasonic
• Enforced in Germany, France, Italy, the UK, and the Netherlands

Basically: no paper trail, no shelf space.

💥 Sellers cry foul

The rollout hasn’t exactly been smooth:

• Some sellers got multiple emails with conflicting brand names
• Others were flagged despite never selling those brands
• Without proper docs, stock may need to be returned, destroyed, or donated, aka, bye-bye revenue

🙋 Amazon’s justification

Amazon claims the crackdown comes after customer complaints about counterfeit or “suspicious” items. Their logic? A verified supply chain means safer products and happier brands.

But here’s the rub: smaller sellers are the ones drowning in paperwork and deadlines, while big brands barely blink.

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BITES OF THE WEEK

• SELLER ALERT: Send your promos now. Prime Big Deal Days Deal submission window closes TODAY!
• Amazon Rising Stars: Amazon shares a mini-documentary series of U.K. small business entrepreneurs growing through Amazon Ads.
• Free Seller Clinics: Get 1-on-1 support as eBay in-house Marketplace Advisors lead 45-minute seller clinic sessions.
• Pin Your Own: Instagram users can now pin their own comment, great for expanding your captions.

HOT TOPIC

Amazon search visibility drops hard

Search Engine Journal reported that after ditching paid Shopping ads and consolidating its merchant names into “Amazon,” the retail giant lost major ground in Google Shopping’s organic grids, and now it’s gone completely.

👋 The disappearing act

• The first dip: Late July saw a 31% drop, with Amazon’s product cards shrinking from 428,984 to 294,983.
• Category pain: Apparel took the nastiest hit (down 57–60%), while Home Goods (-45%) and Laptop Computers (-36%) also got hammered.
• Now you see me, now you don’t: As of August 18, Amazon vanished entirely from Google’s organic Shopping grids, leaving the shelf wide open for rivals.

📉 Your turn to show up

Amazon’s Houdini act might be temporary or a deliberate strategy. Either way, competitors just got a rare shot at premium shelf space on Google Shopping.

If you’re running ads or dialing in your organic optimization, this is prime time to test, push listings harder, and see if you can snag some of the real estate Amazon left behind.

ACTIONABLE ADVICE

3 holiday-ready tweaks for your A+ Content

Holiday shoppers aren’t just browsing, they’re speed-running the aisles looking for value. And according to Feedvisor, your A+ Content could decide whether you land in the cart or get lost in the shuffle this Q4.

Here are 3 quick ways to get your detail pages ready:

• Plan ahead. Amazon only approves new A+ Content at the start of each month. So, if you wait until Black Friday week, you’re toast.
  • Tip: Submit seasonal content 1–2 months early so it’s live when the holiday traffic floodgates open. 📅
• Make it seasonal. Use holiday visuals like gifts, cozy scenes, festive decor. Pair with short, benefit-driven copy like “Perfect for gifting” or “Keeps your home cozy.” 🎁
  • Tip: Shoppers are in a hurry, so keep it snappy. 
• Optimize for Rufus. Over half of shoppers will turn to AI (Amazon’s Rufus) this BFCM. Give it fuel: complete product details, conversational copy, and seasonal Q&A like “What’s the best last-minute gift for teens?” 🤖

📌 A+ reminder

Think of A+ Content as your product’s holiday outfit. Dress it up with standout visuals and benefit-packed copy, and keep Rufus in mind, he’s the holiday concierge steering shoppers to gifts. 

The brands that show up polished will own the wishlists (and the carts). 🎅