Under 30 and planning to crush it on Amazon? Cute.
Some say you can barely handle a latte, let alone supplier headaches.
HOT TOPIC
A seller in the seller forums kicked off with a spicy take: if you’re under 30, you’re probably not ready for Amazon FBA.
The OP argued that Amazon isn’t the “easy money” machine TikTok makes it look like. It’s supplier headaches, cash flow stress, price wars, policy risks, and constant platform changes.
Their stance: most younger sellers don’t yet have the capital, experience, or emotional control to survive early mistakes, and $5K won’t stretch very far when things go wrong.
💸 Capital hurts
A lot of sellers agreed on one thing: the learning curve is expensive.
One seller shared a two-year grind of failed launches, slow-moving profits, and painful cash cycles. No overnight success story.
🎓 Experience matters more than age
Not everyone bought the “under 30” rule.
A 26-year-old seller chimed in: maturity comes from reps, not birthdays. They started at 23 with retail arbitrage, moved to wholesale, then private label, learning by doing, not by buying courses.
Their take was simple: Amazon isn’t a get-rich scheme. But age isn’t the real barrier. Discipline, patience, and resilience are.
⚖️ So what’s the real takeaway?
Amazon FBA isn’t passive income. It’s capital-heavy, operationally complex, and mentally tough.
At any age:
The sellers who last aren’t the youngest or oldest. They’re the ones who manage risk, protect capital, and keep learning when it gets messy.
TOGETHER WITH LEVANTA
You found an Amazon creator. You paid them. The post went live.
Screenshots roll in. Impressions, maybe a comment or two.
Weeks go by. Then the question hits: was that actually worth it?
For most Amazon sellers, creator spend ends there – with no clear way to connect creator content to clicks, conversions, or revenue.
NEW from Levanta: Paid creator placements with built-in Amazon attribution.
With Levanta, sellers can run paid creator placements with:
And every placement is paired with affiliate-powered Amazon tracking – so sellers can see which creator partnerships actually drive clicks, conversions, and revenue downstream.
No guesswork.
No DM negotiations.
No vanity metrics.
Just paid creator marketing built for Amazon performance, and a smarter way to see what’s worth scaling.
See how it works with a live walkthrough
BITES OF THE WEEK
AMAZON NEWS
Amazon still dominates ecommerce headlines, but retail isn’t the profit engine.
By 2025, nearly 60% of revenue came from services, not product sales, a big shift from 2020. Growth now isn’t about selling more, it’s about monetizing everything around it.
📊 Services are running the show
Amazon’s fastest-growing segments aren’t products, they’re services and infrastructure:
💰 Retail alone can't carry the weight
Product margins are thin, warehousing, shipping, returns, and labor eat into profits.
Services let Amazon:
In short, services subsidize retail. If you sell on Amazon, here’s what matters:
The long-term play isn’t just selling products, it’s owning the infrastructure behind the entire ecosystem.
TECH MARKETING
AI chatbots drove 28% more shopper referrals to retail apps during Black Friday 2025. That’s a big signal: shoppers are letting AI assistants decide what they see.
For sellers, this means the old rules of “ranking for page one” are evolving fast.
🤖 AI is shrinking discovery
Customers now see 3–5 curated recommendations instead of endless results.
🤓 How to keep playing
Retail isn’t just about ranking anymore. Visibility favors the most machine-readable, trustworthy, and context-ready options.
In an AI-driven storefront, clean, structured data beats the loudest brand every time.
