Marketing strategies to invest on this Valentine’s Day
By sellerbites_posting
January 30, 2025
Love is in the air. 💗
Well, it smells like sales is in the air, too! 💰️
With Valentine’s day right around the corner, you should be gearing up for how you’d market your products for this season. Don’t have a clue on how to go about this yet? Well, you’re in for a sweet treat — read on further to know more!
Marketing strategies to invest on this Valentine’s Day 💝
9 million engagement proposals happen on Valentine’s Day.
Online dating spikes between Feb 1 to Feb 14—perfect timing for first-date-inspired promotions.
💌 Email campaigns
Email marketing continues to lead the charge for Valentine's Day sales. Here's a campaign breakdown by product selling category (January 15 – February 14):
Flowers: 38.3 campaigns, with an open rate of 17.2%.
Mass merchants: 21 campaigns, with an open rate of 15.2%.
Chocolate: 21.3 campaigns, with an open rate of 11%.
Jewelry: 7.4 campaigns, with an open rate of 9%.
Pro tip: A killer subject line is your key to success. Sweet, playful, and personalized wins the inbox battle every time.
🛍️ Consumer spending trends
Even after the pandemic’s disruption in 2021, which caused consumer spending to drop from $27.4 billion to $21.8 billion, spending rebounded by 2024 to $25.8 billion and has remained steady.
On the flip side, clothing and perfumes are the least popular at 8%, followed by lingerie and pajamas (7%), romantic getaways (5%), and cosmetics/beauty products (4%). Only 1% of shoppers are bold enough to give a pet.
Jewelry shoppers spend around $45 per person on average.
Millennials continue to spend big:
Younger millennials (23-29) shell out an average of $266 on gifts.
Older millennials spend less, averaging $109.
Men spend $339 on average, while women spend around $64—a significant difference.
🛒 Where consumers shop
E-commerce reigns supreme: 41% of shoppers choose online platforms.
Brick-and-mortar stores are still relevant, with 36.37% choosing physical shopping.
Ready to spark those sales?
With these stats in hand, you’re all set to create campaigns that resonate with your audience. Whether you’re targeting last-minute shoppers, millennials splurging on gifts, or DIY enthusiasts, there’s an opportunity to make this Valentine’s Day unforgettable.
Remember, the power of a thoughtful, well-timed campaign can turn hearts—and shopping carts—your way. So go ahead, spread the love and boost those sales.
TOGETHER WITH WALMART MARKETPLACE
Be the next Walmart seller success story!
When your business is backed by one of the most trusted names in retail, great things can happen.
Watch what Big Dot of Happiness, a party supply business in Menomonie, WI, attributes to its success on Walmart Marketplace.
The woman-founded party supply company found grand success on Walmart.com. According to Jill Schultz, Dir. Merchandising and Inventory, “Walmart has connected us with millions of customers that we would not have been able to reach otherwise.” and bringing joy to millions of customers during their times of celebration.
V-day in numbers: Here’s all the ecommerce facts for Valentine’s Day 2024 that you didn’t know!
TRENDING TOPIC
7 Valentine’s Day marketing mistakes you should avoid
Don’t make these marketing mistakes that will cost you your Valentine’s Day sales! Here are some of the most common Valentine's Day ecommerce mistakes and how you can dodge them.
Focusing only on couples. Valentine’s Day is for everyone—families, singles, pets, and more. Don’t miss out by only targeting couples. 💑
Overloading your content. Quality over quantity! Too many emails or posts can overwhelm your customers. Space out content and provide value.
Thinking short-term. Valentine’s Day isn’t just a one-off. Create strategies for repeat purchases and long-term customer relationships.
Waiting too long to start. Start early! Launch your campaign before the market becomes saturated to capture attention and stand out. 🕒 You can start them as early as February 1st!
Ignoring upsell and cross-sell opportunities. Show complementary products or combos that could work as great Valentine’s gifts. Personalize recommendations to boost AOV.
Not using a multi-channel approach. Connect with your audience across multiple channels like email, SMS, and social media for a seamless experience.
Not understanding customer value. It’s not just about discounts. Focus on delivering value like fast delivery, quality products, and post-purchase support.
😍 No heartbreak on Valentine's
With a little extra planning and attention to detail, you can sidestep the common pitfalls that can lead to lost sales. With a solid strategy, you can ensure your promotions resonate with your audience and drive results. So, make sure this Valentine’s Day is filled with nothing but love—and sales!
ACTIONABLE ADVICE
How to have a sweet and successful Valentine’s Day campaign
Don’t make these marketing mistakes that will cost you your Valentine’s Day sales! Here are some of the most common Valentine's Day ecommerce mistakes and how you can dodge them.
Focusing only on couples. Valentine’s Day is for everyone—families, singles, pets, and more. Don’t miss out by only targeting couples. 💑
Overloading your content. Quality over quantity! Too many emails or posts can overwhelm your customers. Space out content and provide value.
Thinking short-term. Valentine’s Day isn’t just a one-off. Create strategies for repeat purchases and long-term customer relationships.
Waiting too long to start. Start early! Launch your campaign before the market becomes saturated to capture attention and stand out. 🕒 You can start them as early as February 1st!
Ignoring upsell and cross-sell opportunities. Show complementary products or combos that could work as great Valentine’s gifts. Personalize recommendations to boost AOV.
Not using a multi-channel approach. Connect with your audience across multiple channels like email, SMS, and social media for a seamless experience.
Not understanding customer value. It’s not just about discounts. Focus on delivering value like fast delivery, quality products, and post-purchase support.
😍 No heartbreak on Valentine's
With a little extra planning and attention to detail, you can sidestep the common pitfalls that can lead to lost sales. With a solid strategy, you can ensure your promotions resonate with your audience and drive results. So, make sure this Valentine’s Day is filled with nothing but love—and sales!
Warning: implode(): Invalid arguments passed in /home/runcloud/webapps/sellerbites_PROD/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(133) : eval()'d code on line 7
Author :
Email: Warning: implode(): Invalid arguments passed in /home/runcloud/webapps/sellerbites_PROD/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(133) : eval()'d code on line 10
Every brand starts small and humble, but not all make it big in the ecommerce arena. Yes, having a strong motivation to succeed is good, but some brands confuse it with unnecessary aggressiveness along the way. Our featured brand for today[...]
Did you know that 60% of shoplifted items in the UK are resold online? This makes UK-based retailers more worried about the safety of online marketplaces. Fortunately, there are a lot of ways to combat the online sale of stolen goods.[...]
