Why do some sellers swear by Amazon while others swear it off?

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A seller asked: "I've seen an infinite amount of posts here that tell you not to start Amazon FBA, so I was wondering—what makes you stay here, and is it that bad?"

Some call Amazon the best business opportunity of the digital age, while others claim it’s a profit-draining, soul-crushing trap. The debate never ends, and the stories on both sides are equally compelling.

😠 The frustration

Some sellers on the thread shared how they decided to walk away, selling off inventory and moving to other platforms for more stability.

The biggest pain points are:

• Rising fees eat into profits. Just when sellers find their groove, new costs make it harder to stay profitable.
• Amazon holds the power. Control over visibility, customer relationships, and even the buy box can make or break a business.
• One policy change can turn success into disaster. A sudden suspension, inventory limits, or an algorithm shift can throw everything off.

😊 The success stories

But then there are those who wouldn’t dream of leaving. For them, Amazon is the reason their business exists. 

Here’s why:

• It provides instant exposure, getting products in front of millions of shoppers worldwide.
• Some sellers start small—just a few thousand dollars—and scale up to six or seven figures.
• Amazon’s fulfillment network makes shipping and logistics seamless.

❗ BUT: They advise against relying solely on Amazon. Instead, they use it as a launchpad before expanding into other channels.

💭 So, is selling on Amazon really that bad? 

The truth lies somewhere in between. Sellers who pivot and evolve last the longest, while those who expect an easy win often burn out. Some struggle and quit, while others find ways to grow despite the challenges.

At the end of the day, Amazon is what you make of it.

What’s your take? We’d love to hear your thoughts.

THOUGHT OF THE DAY

Amazon is not a passive income stream—success requires effort, strategy, and constant adaptation.

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