Millions of Amazon users just got hit with a warning—and no, it’s not about late packages.
A new wave of scam texts has surged 5000%, targeting refunds, orders, and your login info. If it looks like Amazon and smells like urgency, delete it.
TRENDING TOPIC
After 12 years of letting shoppers score Amazon and Walmart deals at checkout, Target has officially axed its price match policy.
According to ABC News, the “Price Match Guarantee” no longer covers other retailers as of this week—and yeah, the timing’s a little sus.
🆕 So, what does the new policy cover?
Target will now only honor price matches within its own ecosystem. That means:
So... it’s less a perk now, more a technicality.
💲 Why ditch price matching?
Target’s official line: “Guests overwhelmingly price match Target and not other retailers.”
Which sounds nice, until you check the Q1 books.
Here’s the tale of two retailers:
Analysts point to a storm of pressure building behind the scenes, including shoppers pulling back on non-essentials and backlash over Target scaling back its DEI efforts.
So, let’s just say Target’s in belt-tightening mode, and goodwill policies are the first to go. 👋
TOGETHER WITH WALMART MARKETPLACE
One of the goals for top-performing HVAC company Senville was to boost trust in their brand, and since Walmart is one of the world’s most trusted brands, their next step was clear. “You have to be on Walmart Marketplace if you want to be considered an eCommerce brand that’s successful,” said Fawzi Karout, a digital marketing consultant at Senville.
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BITES OF THE WEEK
BLACK MARKET
Temu’s plan to rebuild its US business just hit a wall shaped like Amazon’s pricing dominance.
According to the Financial Times, U.S. suppliers are flat-out refusing to offer the China-based platform cheaper prices than what they already give Amazon.
🪤 Stuck in the Buy Box trap
Temu’s big idea: rebuild its U.S. business using local suppliers, especially after losing its duty-free import advantage. But sellers aren’t biting, and here’s why:
⚖️ Fair competition… in theory
Temu insists it supports “fair and open competition.”
Sure, its lower fees and seller perks sound nice—but the real dealbreaker is control: Temu sets the final price.
And let’s not forget—Amazon controls both the pricing floor and ceiling, penalizing anyone who strays. Most brands won’t risk cannibalizing their Amazon sales just to test a new channel.
CASH CORNER
If your marketing budget feels more like a money pit than a growth engine, MarTech has some sharp strategies to fix the leaks and start spending where it counts.
⌛ Relying on old data
Still basing your spend on last year’s budget or some made-up percentage of revenue? That’s how zombie channels stay alive and high-potential ones never get a shot.
How to spend smarter:
💸 Overspending on untested trends
New doesn’t mean better. If you’re dumping dollars into hot new platforms without proof they work for your audience, expect disappointment.
How to spend smarter:
⚒️ Neglecting your marketing tech
You can’t build performance on a broken backend. If your CRM is clunky or your analytics are 10 dashboards deep with no insight, you’re setting your team up to fail.
How to spend smarter:
🧠 Work smarter, not harder
Your budget isn’t broken—it’s just stuck in bad habits. Use smarter data, better tools, and strategic testing to make every dollar count.
