Amazon’s 9th consecutive year on Fortune’s list

January felt like it had 3456778 days in it. 

Finally, we’ve reached its last day.

• Amazon’s still on the Word’s Most Admired Companies list 💯
• Get 15% off and 3 FREE 5-star reviews 🌟
• Valentine’s Day spending could hit $27.5 billion ❣️
• Gen Zs like to shop in store than online 🛍️

AMAZON NEWS

As a seller, what would you feel if the platform you’re selling on is recognized as the one of the World’s Most Admired Companies?

Amazon sellers, you don’t have to worry. The company is included in Fortune’s list for 2025. It highlights companies that are recognized for innovation, customer satisfaction, employee benefits, and community support.

According to Amazon News, it's their ninth consecutive year as a top three innovator.

Here are just some of Amazon’s achievements that landed them on this list that are worth noting:

• Customer-centric innovations: Offered the broadest selection in retail (300M+ items), delivered fresh produce, and offered fast shipping. Prime delivery is also free. 
• Employee opportunities: Created 250,000 seasonal, full-time, and part-time jobs during the 2024 holiday season.
• Delivery developments:
  • Invested $2.1 billion in the Delivery Service Partner program, aimed to build, grow, and innovate delivery companies. That’s a working partnership of 4,400 owners across 20 countries.
  • Achieved the fastest Prime delivery speeds ever, delivering over 5 billion items the same or next day.
  • Introduced Vision-Assisted Package Retrieval (VAPR) in delivery vans, improving efficiency and saving drivers up to 30 minutes per route.

What does this mean for sellers?

Amazon still continues to be on the top companies. 

This is because they cater to their customers well. As a seller, this is something you should consider when choosing which platform to sell on, since it means you’re selling in a sustainable platform in terms of customer retention.

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BITES OF THE WEEK

• Q4 Earnings: Amazon will share its Q4 2024 earnings on February 6
• Amazon UK Drones: Amazon is working on getting its reliable drone fleet working in the U.K.

TRENDING

Valentine’s Day spending could hit $27.5 billion

Heads up, sellers! This coming Valentine’s Day could hit could hit $27.5 billion! 

According to Chain Store Age, consumers plan to spend an average of $188.81. That’s more than last year’s $185.81.

♥️ Valentine’s Trends

The annual survey of the National Retail Federation (NRF) and Prosper Insights & Analytics revealed the following key trends.

• Who: 56% of American consumers plan to celebrate Valentine’s Day, up from 53% in 2024. Men are more likely to plan a celebration V-day this year.
• Popular categories: Valentine's candies (56%) top the list followed by Flowers (40%) and Greeting cards (40%). Jewelry sits at last with only 22%.
• Beyond dates: Not everyone will be shopping for their partners.
  • 32% of consumers will gift their friends
  • 19% will gift co-workers
  • 32% will pamper their pets 🐶
• Ridin’ solo: 28% of those not celebrating still plan to mark the occasion, with popular activities including self-treats or outings with single friends and family.

Seller reminders

The numbers are in!

Candies, flowers, and greeting cards aren’t the only products that’s projected to do well this Valentine’s Day. Surprisingly, the pet category could earn some boosted sales too!

What does these tell you: invest in marketing your products towards how shoppers can use it for gifting. See how McDonald’s sold burgers for Valentine’s Day!

TACTIC TALKS

Gen Zs favor in-store shopping than online shopping

For someone who grew up in the digital age, Retail Dive says Gen Zs like to shop in person. What a shocker, right?

🏃 It’s all about the speed…

Gen Zs favor shopping in physical stores for their in-store discounts and convenience. They can get their items faster than ordering online. 

Gen Z standards 📏

The survey by Ayden reveals that Gen Z views in-store shopping as “an experience”. It’s not just a way to get goods. Naturally, their buying behavior reflects those sentiments.

• 3 in 5 Gen Z shoppers abandon purchases if checkout lines are long
• Over one-quarter will leave items behind if their preferred payment method isn't available
• They’re after discounts and shopping as a form of enjoyment
• 31% prefer to shop for beauty products in person

Learn from Ulta Beauty 💄

Ulta Beauty focuses on shopper experience and loyalty. It’s highly favored by Gen Z. 95% of Ulta’s sales come from its loyalty program. They can use loyalty data to enhance personalization, offer tailored product recommendations, and build long-term customer relationships.

Online sellers may not be able to replicate the in-store experience. However, you can still improve the online shopping experience through enhanced personalization.