Amazon Brand Registry breaches might be an inside job

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Amazon is blurring the lines between tech, retail, and healthcare once again.

This time with in-office kiosks that dispense prescription drugs within minutes. 💊

• The 60-day shortcut to $100K Amazon listings 🚀
• Could Amazon Brand Registry hacks be an inside job? 👀
• Consumers are splurging $253B this holiday season 💸
• Only 3 metrics deserve your attention ⚡
• Get Looped In and take the chaos out of ecommerce accounting ✉️
• We’ll link your newsletter for FREE. Send your applications here. 🤝

BLACK MARKET

Multiple sellers have lost control of their brands overnight, with no warnings, no alerts.

A YouTube deepdive uncovered what could be one of the most alarming twists yet for marketplace sellers: an insider-fueled hacking spree targeting Amazon Brand Registries.

🚨 Suddenly, your brand isn’t yours

Here’s the nightmare scenario playing out for some sellers:

• Registry wiped overnight. Long-time sellers woke up to find their Brand Registry access gone.
• Transferred abroad. Investigations show stolen registries being reassigned to India-based Seller Central accounts tied to legit-looking companies. 🌎
• Names that don’t belong. Sellers regained access only to find unknown users, including a social media intern in Pune tied to the hijackers.
• An AWS connection. One admin account was traced to a current Amazon Web Services (AWS) employee, raising suspicions of insider access. 🔎
• Weaponized trademarks. Hijackers used stolen registries to file fake IP claims that were instantly approved, a process that normally takes days.

🔇 Amazon’s on mute

Two brands have managed to regain control, but it leaves tough questions on the table:

• How many other registries have quietly been stolen?
• What systems exist to prevent insider abuse?
• Can small sellers recover their brands without inside connections?

Until Amazon provides answers, experts suggest sellers to audit user permissions, tighten admin access, and monitor for sudden account changes. 

Because in today’s climate, even “Brand Registered” doesn’t always mean “Brand Protected.” 🫤

TOGETHER WITH STACK INFLUENCE

Outrank Competition This Holiday Season with Micro-Influencers

The holidays are Amazon’s most competitive stretch - ad costs surge, placements tighten, and only brands that break through early win lasting rank visibility.

Most sellers face the same issues:

• PPC costs spike 30–50% in Q4
• Rankings freeze on page 2
• Reviews trickle in too slowly

That’s where Lenny & Larry’s were stuck - until they used Stack Influence. We activated 1,560 influencers who each:

1. Bought the product on Amazon (a verified purchase)
2. Shared honestly on social media
3. Left organic UGC that the brand could repurpose

The result? 🚀 11× sales, ⭐ 525 reviews, 👀 2.3M impressions - momentum ads can’t buy.

Get ahead of Q4 competition. Outrank your category before Black Friday hits.

See how Stack Influence works

BITES OF THE WEEK

• Timber Tariffs: An executive order signed last Monday would impose tariffs on wood and wood products.
• Crackdown on CoD: Indian officials are investigating ecommerce platforms for charging extra, hidden CoD fees.
• Advanced Advertising: Instagram Partnership Ads API has new features for you to improve with.
• September Summaries: Read and review Amazon's Resource Replay for September is up and ready.

HOT TOPIC

$253B holiday season ahead as shoppers go all in

U.S. shoppers are going all in this holiday season.

Search Engine Land reported that Adobe is forecasting $253.4 billion in online sales. That’s a 5.3% jump YoY, powered by mobile shopping, steep discounts, and a heavy dose of AI-driven browsing. 

🦃 Cyber Week still wears the crown

Even with deals starting earlier each year, Cyber Week remains the season’s moneymaker, raking in nearly $44B, or 17.2% of all holiday sales.

Here’s the breakdown:

• Cyber Monday: $14.2B (+6.3%)
• Black Friday: $11.7B (+8.3%)
• Thanksgiving: $6.4B (+4.9%)

In total, 10 different days this season are expected to cross the $5B mark, proof shoppers are keeping their digital carts extra full. 😋

💥 Discounts are deep and strategic 

Holiday promos are rolling out earlier, led by Amazon’s Prime Day and followed by waves of markdowns.

• October sales: $9B (+6.2% YoY)
• Average discount: 17% off
• Cyber Week peaks: Electronics (28%), Toys (27%), Apparel (25%)

Shoppers aren’t just chasing deals, they’re trading up for premium goods such as smartwatches, consoles, and luxe home tech.

🤖 The new sales associates 

Generative AI traffic to retail sites is up 520% YoY, as shoppers use AI for gift ideas, reviews, and deal-hunting. Social media influence jumped 51%, with TikTok and Instagram turning window shopping into instant checkouts.

This holiday season isn’t just bigger, it’s smarter, faster, and more social.

SELLER REFRESHER

The only 3 numbers you should care about

Amazon’s dashboards can feel like quicksand, one minute you’re checking Buy Box share, the next you’re buried in PPC data.

According to EcomEngine, focus on these three metrics to see what’s really driving your bottom line. 

💰 Net profit margin 

Want to know what really stays in your pocket after fees, ads, and logistics?

• Why it matters: It’s your ultimate business health check.
• The reality: 57% of sellers hold margins above 10%, but only 28% break 20%. Most sellers are skating on thin ice or quietly losing money.
• The fix: Track profit by SKU, not store. That’s where the leaks hide.

If you’re not tracking net margin weekly, you’re just guessing.

📦 Inventory turnover rate

Is your inventory really wealth if it’s not moving, tying up cash, racking up fees, or losing you sales before you can say “Prime Day”?

• Why it matters: It shows how efficiently your inventory turns into revenue.
• The reality: Inventory mismanagement ranks among the top three pain points for FBA sellers.
• The fix: Monitor SKU velocity monthly and adjust reorder points before Amazon’s restock limits remind you the hard way.

If your products move slower than Amazon’s support queue, you’ve got a problem.

🔥 Advertising ACoS

Are your ads scaling profits or quietly burning them?

• Why it matters: It measures efficiency, not effort.
• The reality: 42% of sellers admit PPC eats the most time, and often the most cash.
• The fix: Set campaign-level targets and cut keywords that don’t convert within 14 days. PPC isn’t “set and forget.”

You can’t buy growth if you’re also buying waste.

Most sellers are swimming in data but starving for insight. Focus on net margin, turnover rate, and ACoS, and you’ll finally know which numbers deserve your caffeine.