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ICYDK: Here’s how you can earn an Amazon’s Choice badge


Of all the Amazon badges you can get, nothing screams pride and popularity louder than the Amazon's Choice badge. Not only does it increase your products' visibility, but it also testifies to your credibility as a seller.

So, how do you get one?

Well, Jungle Scout has some pointers and reminders you can follow to get your hands on the highly sought-after badge.

🎖️ Criteria for badging

Like any award, this badge is given to selected products that meet certain standards. Amazon has always been a customer-centric platform, so the criteria for getting the badge also focus on the customers. These include:

  • Good reviews
  • Competitive pricing
  • Availability
  • Fast shipping

Unlike the Best Seller badge, being an Amazon's choice doesn't require top-grossing sales in your product category. As Amazon put it, your products should simply be "highly rated, well-priced, and available to ship immediately."

❓ How do you get an Amazon's Choice badge?

There are no specific instructions to get the badge. But you can try to do the following to increase your chances of getting one:

  • Add relevant and high-volume keywords to your listings. And then target those keywords in your PPC campaigns. If your product precisely matches customers' search keywords, you're one step toward being an Amazon's Choice candidate.
  • Price your products competitively. Remember, maximizing profits doesn't require raising your prices above the acceptable level. You can try other ways, such as using FBA to efficiently manage your inventory and fulfill orders.
  • Get as many product reviews as you can—in the right way. Be creative in asking for feedback, but never ever play the 'incentive' card in exchange for inauthentic ratings.

🎀 The more, the merrier

While having this badge on your products is confidence-boosting enough, you shouldn't stop there. Many Amazon badges are just waiting for you to earn them so you can make your name on the platform and increase your chance of success.

If you don't know where to start, giving your customers the finest buying experience possible would be your best bet.


Instead of convenience, Amazon’s children’s product policy brings suffering to sellers

Are you aware of Amazon's policy for children's products? If not, you should know that the platform has strict standards for these items.

EcommerceBytes revealed that Amazon now requires sellers to prove their obedience. If you're selling products that Amazon ‘thinks’ are for kids, you must conduct tests for substances like lead, cadmium, and phthalates, among other measures.

👀 Compliance or bias?

A seller of backpacks spilled their experience with this matter. Amazon requires all backpacks, including those for adults, to comply with the children's school supplies policy. This frustrated similar sellers, who then argued the unfair impacts on adult-oriented items.

Small businesses are particularly affected, as Amazon search results are now dominated by Amazon and Chinese sellers. Apparently, non-certified products will not be given the same exposure as brands that can afford the required tests.

📰 The reason behind the strict policies

Amazon's rigid stance stems from a prior issue with Washington state. The company had to enter a binding agreement prohibiting selling children's school supplies and jewelry that exceed the legally permitted levels of lead and cadmium.

Although this isn't a seller-friendly situation, it highlights Amazon's dedication to customer safety and adherence to legal standards.

⚖️ Still, concerns are rising as Amazon enforces its children's product policy. We hope Amazon finds a way to balance customer safety, regulatory compliance, and sellers' livelihood. Otherwise, the selling field may become uneven again.


  • Did you know Amazon lowered the price of Prime membership plans to $2 before Prime Day? The reason—to pool in new members and ultimately make Prime Day 2023 its biggest sales event yet. - EcomCrew
  • For those of you planning to expand business abroad, tapping the Amazon EU market is a logical choice. Experts say doing so will open up opportunities to sell in not just one but eight different marketplaces! - eComEngine
  • Whether you like it or not, inflation is not going anytime soon. And with the fluctuating buying habits of customers, your business may succumb if your prices are not competitive enough to attract sureball sales. - Jungle Scout
  • After launching a new in-app shopping section, TikTok doesn’t plan on wasting any time. It has now begun its retailer recruitment by opening some sweet deals, including free listings, free shipping, and zero sales commission. - Social Media Today


FTC plans to sue Amazon over its alleged 'bullying' of non-FBA sellers

According to the report of EcommerceBytes, the Federal Trade Commission (FTC) has a huge antitrust suit in mind. This follows the accusation that Amazon punishes sellers who don't pay for its logistics services.

⚡ Power tripping at its finest

Tagged as the "Big One," the suit is the fourth case filed by FTC chairwoman Lina Khan against the retail giant. It'll tackle some serious power tripping allegations against the retail giant.

As relayed by Yahoo, Amazon is reportedly abusing its power to penalize third-party sellers who don't use FBA for warehousing and shipping. And then there's this issue involving the algorithm determining who receives the Buy Box.

However, commentators aren't fully convinced. They emphasized that the FTC still needs to prove it's a product of Amazon's manipulation rather than consumer demand.

💔 The "Bigger One": Amazon breakup

Aside from the lawsuit, issues are circulating about Amazon restructuring its fulfillment service. So maybe the bigger question is: Will Amazon completely separate FBM sellers from FBA sellers? 

And, could the punishment allegations be a part of the breakup plan?

Guess we'll have to wait until all these are uncovered soon. As of now, you don't have enough reasons to worry about the suit's effect on your operations, regardless of whether you're an FBM or FBA seller.


3 ways to improve your customers' buying experience

Prevention is better than cure—even in e-commerce. So instead of bracing yourself for product complaints, why not prevent them from happening by providing top-notch services to customers before they check out?

eComEngine suggested 3 surefire ways to give your customers a good buying experience and earn their high praises early on.

📋 Provide detailed listings.

Make sure your products' descriptions tell buyers what they need to know. Provide the items' actual weight, dimensions, and materials/ingredients. If applicable, include the instructions for using them to prevent buyers from feeling misled or lied to.

🔉 Answer their questions.

Patience is a virtue—and a driver of revenue. If a customer wants to know something not in the product description, provide transparent, prompt, and accurate responses.

You can use two Amazon features to efficiently answer product queries:

  • Customer Questions & Answers feature. Most product listings allow customers to ask questions directly from product detail pages.
  • Buyer-Seller Messaging. This one's available by default to FBM sellers. If you're an FBA seller, you can turn this option on by providing an email address to receive the messages.

🖼️ Include high-resolution graphics.

Unique and creative listings are more likely to attract the attention of customers. Try adding a 360° view of your product or a short video to show what's inside, how it works, or what it looks like.

💭 Moral lesson: Leverage the power of personal experience. A good buying experience can yield referrals, repeat customers, and excellent feedback. On the other hand, a disappointing one will haunt you and stain your reputation.

Author : SellerBites
Faith began working on SellerBites in 2021, a weekly newsletter that provides sellers with the latest news and updates in FBA. With first-hand experience in managing various seller and vendor accounts, she understands what sellers face on this platform. Her background led to the conception of SellerBites, which main goal is to help people become better, more informed entrepreneurs in the Amazon marketplace.
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