Got a hot Amazon product? Congrats — now get ready to fight copycats. On Amazon, if you’re not ruthless, your bestseller could quickly become someone else’s copy. 🙀
- Copycats WILL steal your spotlight, unless…
- 15% off + FREE reviews 🎯
- Thought of the Day
SELLERBITES INBOX
An Amazon seller (OP) asked: How do you stay ahead when you know your success will attract copycats?
OP—a new seller—just launched a product that took off—fast. It's unique, solves a real problem, and customers love it.
But, success on Amazon doesn’t only come with applause, it also comes with imitators. The moment your product starts gaining traction, someone, somewhere is already sketching up their knockoff. That’s exactly what OP is bracing for.
🔐 Here's what they've done so far
- Branded the product and secured a trademark ®️
- Started custom packaging for their next shipment
- Invested in professional photography, A+ content, and ongoing keyword optimization
All solid moves. But as other sellers in the thread pointed out, that might not be enough.
💡 The extra moves that matter
- Own your space: Run product targeting ads on your own listing to take up space and block competitors.
- Protect what you can: If your product has a unique function, consider a utility or design patent. It may not stop everyone, but it raises the bar.
- Lean into your edge: First-mover advantage is real. Keep building your brand story, collecting reviews, and optimizing aggressively—copycats can’t replicate momentum.
🫅 Stay the leader
Launching a hit product is one thing. Staying ahead as imitators close in? That’s the real game.
Once customers love your product, others will try to ride the wave. But by building a brand, owning your space on Amazon, and evolving with your customers, you do more than survive—you make sure the copycats are already too late.
THOUGHT OF THE DAY
The moment your product takes off, you become a target. Winning means preparing for the fight you didn’t want to start.
TOGETHER WITH REVIEWSCOOP
15% off + FREE reviews to jumpstart your sales
Getting noticed on Amazon takes more than pretty pictures and clever keywords. The real game-changer?
High-quality product reviews. 💯
If you’re just starting out, don’t worry—ReviewScoop has a special deal just for you:
🌟 15% off all plans
🌟 3 FREE 5-star reviews from real, verified testers
What you get:
✔ Effortless review process—you focus on your business, we handle the rest
✔ Verified reviews starting at $199/month
✔ Ongoing reviews to keep you ahead of the curve
Stand out. Sell more. It’s time to let your reviews do the heavy lifting.
BITES OF THE WEEK
- Walmart Live: 2025 Oppenheimer Consumer Growth & E-Commerce Conference is happening on June 9.
- MaryRuth’s Playbook: Learn how MaryRuth Organics achieved $40M in TikTok Shop sales through successful strategies.
- Boost with Tests: Did you know running tests can double or triple your conversion rate?
- AI-powered Advertising: From May 27–June 4, learn how to apply timeless advertising principles to modern tools.
