Most people, if not all, are drawn to funny posts or videos. But who would have thought that this very natural behavior is exactly what a small catnip brand needed to amplify its exposure and sales?
As you all know, we dedicate Wednesday to featuring amazing brands with amazing stories. Today, it’s all about Cat Crack—a simple brand that earned fame by leveraging authentic customer reactions.
- A small brand that became a viral sensation overnight 📱
- Walmart’s omnichannel advantage is now at the tip of your fingers 🫰
- The key to winning customers’ trust 🔐
- The secret formula to going viral 📜
PS. Shoot us a message if you want your story to be featured next!
SCRATCHING THE SURFACE
How did a small catnip brand become a viral sensation overnight
Not every day does a brand skyrocket to fame overnight, but that’s exactly what happened with Cat Crack. This small brand offers catnip that’s not only 100% natural but also boasts superior potency.
Cat Crack went from being just another pet product on the shelf to a viral sensation, all thanks to a viral TikTok video.
🐱 The video that started it all
A happy customer posted a TikTok video of their cat reacting to Cat Crack’s catnip, and it was nothing short of hilarious. The video captured the cat’s funny antics—pushing its face into the catnip tub despite its owner’s attempts to stop it and going absolutely wild over the catnip!
It didn’t take long for the video to spread like wildfire, racking up 4 million views and likes and catapulting Cat Crack into the spotlight. Suddenly, the small catnip brand was on the radar of cat owners around the world, enjoying a huge spike in demand.
🔔 From zero to hero
There’s nothing like a happy customer endorsement, especially when it’s captured on video for everyone to see. The TikTok video didn’t just show a product—it showed the undeniable impact it had on a beloved pet. Viewers trusted what they saw, and that trust translated into a surge in sales for Cat Crack.
This just shows the evident power of social media. If a single viral video can turn something into a sensation overnight, imagine the recognition two or more can pull to a product.
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DIVING DEEPER
How Cat Crack unexpectedly won customers’ trust through authenticity
TikTok is flooded with countless videos, but only some manage to break through and become a hit. But what exactly makes a video viral? Is it the timing? The content? The catchy background music?
The truth is, there’s no guaranteed formula for it; what resonates with people can’t always be planned.
💯 No magic formula, just authenticity
Most viral content on the platform often comes down to being real, relatable, and a little bit random. That's exactly how the Cat Crack video took off—by being authentic.
There was no overly polished production, no scripted dialogue. It was a cat being a cat, going nuts over some catnip. That raw, unfiltered content is what resonates most with the audience because it wasn’t created by a marketing team but by an actual customer. And what wins trust better than user-generated content (UGC), right?
Why it matters
Cat Crack's viral video wasn’t trying too hard or overthinking. It was just real, raw, and fun—exactly the kind of content users love. The cat’s reaction to the product was enough to get viewers' trust.
If you want to make an impact, don’t underestimate the power of letting your customers speak for you—they might just create your next viral hit. 🔉
SUCCESS BLUEPRINT
The secret formula to going viral
Actually, there’s no secret formula to going viral, or at least according to one Reddit post. The original poster (OP) explained how the algorithm is a mystery, constantly changing, and nearly impossible to decode.
So, instead of stressing over retention time, total watch time, or shares, why not just create content that you enjoy?
🔮 Is it strategy or just luck?
Several users shared their experiences on the thread. Turns out, there's no one-size-fits-all strategy.
- One user shared that they tried pumping out 3 videos a day, only to see minimal engagement. Then, they switched to one quality video daily and noticed an improvement.
- However, another user chimed in, saying the same approach tanked their numbers.
- A user summed it up perfectly: “A good chunk of going viral is pure luck.” You can follow all the right steps, but sometimes, it’s just about being in the right place at the right time.
💭 The mysterious algorithm
One of the more analytical users on the thread tried to crack the code by studying the math behind successful videos.
- They found a common pattern: videos usually get between 10% and 20% likes compared to views. However, they pointed out that as your video reaches more people outside your niche, engagement often drops.
- Users also speculate that the algorithm favors well-known creators. However, one added that these creators often have lower engagement ratios because their content reaches less interested viewers.
So, what should you do?
The path to going viral is far from straightforward. The algorithm is fickle, and there’s no guarantee even if you do do gimmicks you think can boost your chances.
⚗️ Our advice? Craft your secret formula by creating content that will resonate with your audience. The rest is, quite frankly, up to luck.
