How affordable luxury painted Dossier in the ecommerce map

Every brand selling on and off Amazon dreams of ‘smelling’ success. But because of the fierce competition, not everyone can fulfill this dream.

But today, we’re telling the story of one brand that didn’t just make it but made it far—Dossier.

Without further ado, let’s dive into their inspiring and insightful journey.

Affordable luxury = Ecommerce dominance 🌟
The trick to building long-lasting influencer partnerships 🤝
Low prices don’t mean low quality 💲
Your road to sustainability 🌱

SCRATCHING THE SURFACE

Ever wonder why smelling luxurious has to break the bank? Dossier sure didn’t.

Instead, this brand believed that luxury doesn’t need to mean budget-busting. So, they committed themselves to delivering high-quality, designer-inspired fragrances—minus the premium price tags. 🏷️

Iconic scents reimagined

Dossier saw that while the market loves designer fragrances, many feel the sting of high price tags. So, they made it their mission to carve out a niche by offering affordable fragrances that capture the essence of those luxury bottles.

Like those iconic fragrances you’ve seen in glossy magazines, Dossier Impressions are just as captivating but 70%–90% cheaper. This successfully bridged the gap, attracting buyers who want luxury quality without the luxury cost. 👛

In addition to offering quality scents, here’s how Dossier carved its name:

Commitment to sustainability and transparency. All fragrances are vegan and cruelty-free, and they come in chic, minimalist recyclable packaging. Shoppers get a luxury experience that’s as gentle on the planet as it is on your wallet. ✅
Top-notch return policy. Ever bought a fragrance you thought you’d love but later regretted? With Dossier, every order is risk-free! If the scent isn’t your style, no worries—customers can send it back for a full refund, no questions asked. 🔁

👃 Dossier’s strongest scent

If there’s a brand that truly understands its customers, it’s Dossier. Their journey shows that with the right blend of quality, purpose, and customer focus, any brand can stand out—even in a crowded market.

If you’re looking to build something that lasts, do not just copy what’s out there. Instead, deliver real value in your unique way, preferably in a way that shows how well you understand your customers.

TOGETHER WITH INSENSE

Build long-lasting influencer partnerships in just 14 days

UGC video ads are high converters, especially for BFCM and Holiday campaigns because they influence purchase decisions.

There’s still time to get UGC and set up influencer partnerships ready for these holidays.

It only takes up to 14 days to win this Q4 through Insense’s managed service; they manage the entire UGC video production for you from creative research to post-production.

Join 1,700+ eComm brands using Insense, including:

Opopop – Insense produced 17 ready-to-use videos that generated 14+ million impressions and 11,000+ conversions
Bones Coffee – Received 54 UGC ads in 3 months which achieved 2.16 ROAS and 21% CTR

Book a no-commitment strategy call to learn more and get up to 20% off their managed service until November 15.

DIVING DEEPER

Dossier’s secrets to keeping prices low without compromising product quality

We know what you’re thinking: How does Dossier manage to deliver high-quality fragrances without the designer markup? Especially now that the price of almost everything is on the rise.

🤫 Well, here’s the secret: smart, cost-effective marketing and laser-focused customer targeting. Dossier’s approach proves that you don’t need to spend big to make a big impact. 33rdSquare took an in-depth look at how they do it.

1. Marketing on a budget without skimping on style

Instead of going all-in on splashy, high-cost campaigns, Dossier leans on word-of-mouth marketing. Their reviews are glowing, and customers can’t stop raving about the quality and effectiveness of their products. ✨

“I was skeptical at first, but Dossier’s dupes are no joke. After trying a few, I was stunned by how spot-on they were. Plus, the price obviously can’t be beat!“
“I used to think I couldn’t afford ‘nice’ perfumes until I discovered Dossier. Their sophisticated scents smell like they came straight off the runway but actually fit my budget!“

When these are the testimonials that represent your brand, there’s no need for expensive ads. By leveraging powerful feedback, Dossier invests more in customer experience than in their ads, passing those savings straight to their customers.

2. Zeroing in on eco-conscious shoppers

Beyond quality and affordability, Dossier stands out for its: sustainability.

Their minimalist, recyclable packaging reduces waste.
Their recycling program gives gently used returns a second life, with donations to charity organizations like Give Back Box.

It’s a thoughtful touch that eco-conscious consumers appreciate. 🍃

3. Affordable, luxurious, and sustainable

For fragrance fans who want the luxury experience without the guilt, Dossier offers a perfect solution. With rave reviews, sustainable practices, and prices that make it easy to try new scents, Dossier is proving that you don’t have to sacrifice ethics or quality to smell amazing.

What’s more, these qualities are what keeps customers coming back—and sharing their experiences with others. It’s a smart, sustainable approach that proves effective marketing doesn’t have to break the bank.

SUCCESS BLUEPRINT

5 steps to build a sustainable ecommerce business

Sustainability is becoming a way of life for many consumers. In fact, 72% of shoppers are actively seeking eco-friendly products compared to 5 years ago. Tapping into this growing demand is a golden opportunity to boost your bottom line while also contributing to a healthier planet.

♻️ To help you embrace this shift, here are 5 ways to build a sustainable business, according to CleanHub.

Evaluate your current environmental impact. Before you can chart a new course, you need to understand your starting point. Take a deep dive into your
- Supply chain;
- Packaging;
- Shipping methods; and
- Energy usage.
Look into sustainable product sourcing. Opt for eco-friendly materials like organic cotton or recycled plastics instead of those pesky harmful options like polyester. When it comes to suppliers, look for those who prioritize fair trade practices.
Reduce unnecessary packaging. Even if you can’t completely ditch packaging, aim to cut down on excess and go for recyclable options. Not only does it help reduce your carbon footprint, but it can also save you some cash.
- Trivia: Ecommerce generates about 4.8 times more packaging waste than in-store shopping. 🏪
Remove recycling barriers. While consumers want to make eco-friendly choices, 42% still feel confused about recycling. You can step in as their guide by providing clear, engaging recycling instructions for your products.
- Tip: Get creative. Some brands print fun guidance right on their packaging. 🔍
Offset your impact. While completely eliminating packaging may not be feasible for some businesses, you can still make a difference by investing in eco-initiatives like waste recovery. This strategy not only helps mitigate your environmental footprint but also allows you to contribute positively to the planet while effectively delivering your products.

🟢 Bonus trick: Keep the momentum going

Sustainability isn’t just a checkbox—it’s a journey of continuous improvement and growth.

Make it a priority to regularly measure and report your progress. And don’t forget to share your journey with your audience (transparency is key!). By communicating your positive changes, you build trust and may attract a new wave of eco-conscious customers eager to support your mission.