Amazon is no stranger to tech upgrades. Earlier this month, the retailer announced that its in-store checkout feature, Just Walk Out, will roll out a new AI model for better efficiency and accuracy.
We bet that’s gonna be impressive—but probably not more impressive than the story of our star brand today.
- The pioneer brand of smart pepper spray 🥇
- Cut your influencer outreach time to zero ⏱️
- The ultimate secret weapon for brand promotion ⚔️
- Simple ways to maximize UGC benefits 🤳
SCRATCHING THE SURFACE
How a brand capitalized on personal safety to create a game-changing product
Personal safety is a serious concern for everyone. Well aware of this fact, Plegium pledges to ensure everyone’s security and peace of mind, in style!
But who’s Plegium, exactly?
Plegium isn’t just another name in the self-defense market. They’ve supercharged traditional tools with modern tech to create smart safety devices—and they were the FIRST to do so.
Their Smart Pepper Spray is a game-changer to the self-defense market, and here's why:
- Unlike traditional pepper sprays, Plegium’s pepper spray features built-in alarms, LED lights, and GPS tracking, as well as a 4-year battery life! 🔋
- Trivia: All manufacturing and testing are conducted in-house at Plegium's facility in Sweden.
- Users can activate the spray whenever they find themselves in a dangerous situation. Then, it will simultaneously sound an alarm, flash lights, and send their location to their emergency contacts.
- Trivia: The Plegium App enables free and automatic sending of your location details via text messages and phone calls to your emergency contacts. Plus, 24/7 professional monitoring is available with a paid subscription.
Plegium also offers other self-defense products, such as the Red Dye Spray. Like the Smart Pepper Spray, it alerts your loved ones and shares your location. But instead of pepper, it shoots red dye to cater to travel restrictions.
🖐️ Safety at the tip of your fingers
Plegium knows how important it is to feel safe. With their devices, customers can have peace of mind knowing they have an extra layer of protection. Their products are simple to use, even in stressful situations, and perfected to empower your safety.
TOGETHER WITH INSENSE
Want to cut your influencer outreach time to zero?
Tired of wasting hours on influencers who don’t respond to your DMs or emails? Want to ditch the clumsy campaign spreadsheets?
You need Insense.
Insense is the end-to-end solution for UGC and influencer marketing campaigns, trusted by 1,700+ DTC brands and agencies, including:
- WaveBlock - generates 300+ UGC assets per month for TikTok and Instagram
- Any Age Activewear - got matched with 50+ year-old creators within 2 days and received 50+ UGC assets within 2 weeks
- Easy A Media - Ran product seeding campaigns for various brands in different niches, which generated 100+ UGC assets within 2 weeks
It gets even better—Insense can also provide you with a dedicated platform manager to scale your UGC production and influencer campaigns, saving 40+ hours each month.
Book a free strategy call by June 14 and get $200 for your first campaign!
DIVING DEEPER
How Plegium uses social media as its secret weapon for effective brand promotion
Amazon is a crowded space where millions of brands are trying to grab attention. Being present, especially in the places where customers are, is crucial for making sure they know your brand exists.
And what better place to be visible than on social media? 📲
Plegium knows the drill, and it’s tapping into the power of these platforms through:
- Brand ambassadors: Plegium has a select group of ambassadors, including reputable figures who match their brand values. But their real MVPs are their happy customers who share reviews and testimonials. Their reviews on Plegium’s social media channel surely add an intimate touch.
- TikTok magic: Plegium has nailed the art of creating short, engaging videos that connect with their audience. They post content like:
- Lifestyle content that subtly integrates their products into the narrative. This promotes personal safety as a part of everyday life and shows how their devices fit into various lifestyles.
- User-generated content (UGC) featuring followers sharing stories with Plegium's products. This boosts engagement and offers authentic content that potential customers can relate to.
- Reviews from brand ambassadors that feature detailed insights into their products. These are prominently displayed on their social media accounts to boost credibility and provide potential customers with the information they need to make informed buying decisions.
🔑 A multi-faceted approach is key
Plegium’s social media is a vibrant blend of user testimonials, fun TikTok videos, lifestyle content, user-generated posts, and in-depth reviews. This multi-faceted approach not only promotes their products but also builds a strong, relatable brand identity.
Plegium’s another secret: They maintain a consistent aesthetic with a clean, modern look that aligns with their branding.
SUCCESS BLUEPRINT
4 strategies to maximize UGC benefits for your ecommerce store
UGC is the marketing gem every brand is raving about these days. This raw, unfiltered content resonates with audiences, making it a powerful tool for building trust and driving sales.
💡 EuroDNS shared some proven strategies on how to gather and use UGC to your advantage:
- Ask for reviews via email. One straightforward way is to ask for it. Offering incentives can encourage more responses, but be transparent that the incentives are for reviews, not just positive ones.
- Tip: Personalize your requests and time them well.
- Run UGC campaigns. The best way for this strategy is to leverage social media. Decide on campaign requirements and offer several prizes to boost participation. Share the best content on your channels—and don’t forget to tag and credit the original creators.
- Tip: Engage influencers to promote the campaign and create a unique hashtag to gather submissions.
- Display customer testimonials on your homepage. Customer testimonials provide powerful social proof and can be a great addition to your homepage. Highlight positive experiences with your products to build trust and encourage visitors to take action.
- Tip: Include images or video testimonials to enhance authenticity and appeal.
- Feature UGC on your product page. Product pages are often the last stop for potential buyers before making a purchase. By showcasing UGC here, you provide social proof that your products are valued and enjoyed by real people. This can be the final nudge needed to turn a visitor into a customer.
- Tip: Focus on posts with high engagement and positive feedback.
Why UGC?
Unlike sponsored posts, UGC is created by regular customers without any financial incentive. This makes UGC more credible because it’s perceived as genuine, not influenced by payment.
So, why UGC? It’s simple: it’s real, relatable, and incredibly influential in today’s fast-paced, social-media-driven world. 💯
