Question: Do you think your customers would go for the cheapest product with untested quality or the pricey one with proven caliber?
Many’s decision would obviously depend on their priority: cost vs. quality. Yet our featured brand for today found the balance to give shoppers BOTH!
How? Read on to find their thoughtful brand strategy.
- Quality + Affordability = Well-loved brand 💠
- Sell on one of the fastest-growing ecommerce platforms 📈
- Make your brand shine on Amazon 🌟
- Pros of advocacy marketing 🧑🤝🧑
- Get access to a goldmine of Amazon seller hacks 💡
SCRATCHING THE SURFACE
How 2 friends won the accessories market by combining affordability with quality
Sometimes, the best ideas come from simple needs. For instance, Julie Scott and JoAnna Baar noticed a gap in the accessories market for affordable, high-quality pieces. The good ones were pricey, while the cheaper options didn’t last.
So, the two business-minded best friends casually talked about filling that gap—just like the handful of businesses they had tried in college. Little did they know, this conversation would lead to something amazing. 💎
In 2013, they founded Honeycat. What started as a simple idea has blossomed into a go-to brand for women seeking a touch of elegance without the hefty price tag.
From daydream to reality
Like many successful brands, Honeycat's journey started with a leap of faith. The founders didn’t have a huge budget or a big team; all they had was a dream. With a small collection and big hopes, they launched their line, believing they had something special.
As it turns out, they were right!
Customers fell in love with their delicate, minimalist designs. Honeycat became known for creating timeless pieces you can wear for brunch with friends or dress up for a night out. They tapped into something simple yet profound: jewelry that blends seamlessly into everyday life.
💖 Sparkle with purpose
With Honeycat, customers aren’t just adding a touch of sparkle to their outfits. They’re becoming part of a positive ripple effect.
- Effortless chic every day: Honeycat aims to make every woman feel stylish without spending a fortune. They believe that accessories should be as versatile as the women who wear them—wearable, easy to style, and made for everyday use.
- Women supporting women: Honeycat prioritizes partnerships with female-owned and operated companies. It creates a beautiful circle of empowerment that customers can join with every piece they wear.
💍 One piece at a time
Honeycat’s journey serves as a powerful reminder that building a brand is a process. Julie and Jo began with a simple idea and dared to pursue it, demonstrating that even the smallest beginnings can lead to something remarkable.
Your vision is worth pursuing, too! So, take that leap and build your dream, one shiny piece at a time.
TOGETHER WITH WALMART MARKETPLACE
Be part of one of the fastest-growing ecommerce platforms in the US now
Looking for better margins for your bottom line?
On Walmart Marketplace, you can sell with zero fees and hidden costs.
Walmart Marketplace is one of the fastest-growing eCommerce platforms in the US. Designed with sellers in mind, you’ll pay:
- monthly fees
- setup fees
- closing fees
On top of that, our competitive commission and fulfillment fees mean better margins for your bottom line.
Start selling on Walmart.com today to tap into:
- a network of millions of customers
- innovative programs that help you scale
- Walmart’s omnichannel advantage
It takes just a few steps to start selling your products on Walmart Marketplace, so sign up today.
DIVING DEEPER
How to shine on Amazon according to a small-turned-successful jewelry brand owners
Honeycat’s journey is an inspiring example of turning passion into a beloved brand. This California-based label was born from a simple yet powerful vision—to create affordable jewelry that elevates everyday outfits without chasing fleeting trends.
But let's be real, running a business is no walk in the park. It's a rollercoaster full of highs, lows, and plenty of unexpected twists.
✨ Through it all, Honeycat’s founders, Julie and Jo, have picked up some invaluable lessons along the way. Here are 3 golden tips they swear by:
- Roll with the punches. The market is constantly shifting, especially the social media trends and marketing strategies. To thrive in this fast-paced environment, make your brand adaptable to any changes. “What works today might not work tomorrow,” Julie advises.
- Tip: Be ready to pivot when needed.
- Stick to your core values. For the dynamic duo of Julie and Jo, staying grounded in their core values is non-negotiable. “Remember why you started this journey,” Jo says. Every decision made in your business should reflect those values.
- Tip: Create a brand value checklist and review it before making major decisions. ✅
- Infuse your personality into your business. When opportunities come knocking, consider if they align with your personality and lifestyle. Borrowing Julie’s insight, “Running a small business is hard work, so it should be something you love.”. Passion turns hard work into joy, so let your personality shine through every part of your brand!
- Tip: Regularly assess your business activities and evaluate how they align with your passions.
🛣️ Your journey awaits
Whether you're just starting out or looking to breathe new life into your existing venture, take these tips to heart. Remember, the road may be bumpy, but with each twist and turn, you’re one step closer to building something remarkable.
SUCCESS BLUEPRINT
3 reasons why you should leverage advocacy marketing
With its exceptional products, Honeycat has sparked a ripple effect that has thrust the brand into the spotlight. Customers don’t just purchase—they passionately share their love for Honeycat. ❤️🔥
In a world overflowing with ads and choices, advocacy marketing shines as a beacon of trust. According to Moast, here’s why you should adopt this tactic:
- To gain trust and credibility. 63% of consumers trust recommendations from people like them more than flashy ads. This means your advocates’ genuine voices resonate more deeply with potential customers.
- Real-life example: Amazon reviews build trust and sway purchasing decisions.
- To achieve cost-effective marketing. By fostering loyalty among your customers, you can turn them into advocates without the hefty price tag associated with traditional ad campaigns.
- Real-life example: GoPro customers sharing their epic adventures inspire new buyers with authentic user-generated content. 📸
- To boost sales. Did you know that 71% of consumers are more likely to make a purchase based on social media referrals? This underscores the immense power advocates hold as sales drivers!
- Real-life example: Apple enthusiasts create a frenzy every time a new product drops, and their excitement translates into major sales.
More than just a strategy
In a marketplace saturated with ads and choices, the voices of genuine customers stand out and cut through the noise. The success of Honeycat and other standout brands serves as a testament to this. 📣
Whether you’re just starting out or looking to elevate your existing marketing efforts, consider the power of advocacy. It’s time to turn your satisfied customers into your biggest advocates and watch your brand soar to new heights!
