Forget glass ceilingsâthese women are shattering entire industries.
For the second part of Ecom Visionaries, weâre spotlighting the powerhouse women redefining ecommerce. From building category-defining brands to setting new industry standards, theyâre proving that the future of online retail isnât just brightâitâs bold, unstoppable, and unapologetically theirs.
Turning Amazonâs âunsexyâ into gold đ
Grab up to $75K in incentives đ°
Making waves, breaking norms đ
The secret to killer Amazon ads đŻ
The brain behind a 7-figure brand đ°
The PPC expert sellers trust đ
VANESSA HUNG
The woman who made Amazon’s ‘unsexy stuff’ her superpower
Vanessa Hung knows Amazon inside and out, especially the messy parts most sellers avoid. As CEO of Online Seller Solutions, sheâs turned the âunsexy stuffâ (think catalog management, account health, and flat files) into a thriving business.
Her journey? A masterclass in turning frustration into expertise:
2017: Started as an ecommerce Account Manager, wrestling with Seller Centralâs complexities.
Deep dive into the backend: Instead of struggling, she mastered Amazonâs toughest challenges. đ ď¸
Building an agency: Transformed her expertise into a solution-driven agency that helps sellers regain control and scale with confidence.
Breaking barriers, building solutions
Vanessaâs story is proof that the biggest opportunities often hide in the most frustrating challenges. While others steered clear of Amazonâs backend chaos, she leaned inâturning complexity into clarity and problems into profits.
For sellers drowning in flat files and catalog confusion, sheâs not just a problem solver, sheâs a lifeline.
“Experience has taught me that there is no impossible problem to fix on Amazon; you just need to find the right approach to it.”
Walmartâs New-Seller Savings helped Senville grow their bottom lineÂ
One of the goals for top-performing HVAC company Senville was to boost trust in their brand, and since Walmart is one of the worldâs most trusted brands, their next step was clear. âYou have to be on Walmart Marketplace if you want to be considered an eCommerce brand thatâs successful,â said Fawzi Karout, a digital marketing consultant at Senville.
Senville joined Walmart Marketplace during New-Seller Savings, an incentive program that offers new sellers discounts on base referral fees, ads and fulfillment. The discounts on base referral fees were a particular help in achieving their growth milestones, since VentiMarket kept a larger percentage of their net profits from each sale.
This yearâs New-Seller Savings is happening now and bigger than ever. New sellers can get up to $75K in incentives, including up to 75% off on base referral fees*.
*Offer subject to eligibility criteria, promotional savings will vary by seller. See full terms and conditions for offer details.
JO LAMBADJIEVA
The powerhouse turning ripples into tidal waves
Some people ride the ecommerce waveâJo Lambadjieva creates it. As the powerhouse behind Amazing Wave, an Amazon brand accelerator, sheâs helping sellers transform from small players into global forces.
Her journey began like many others, hustling as a private label seller. But Jo had an edge: a sharp eye for untapped opportunities.
Hereâs what she does:
AI expert and advocate. Jo harnesses AI to help sellers make data-backed, high-impact decisions.
Built an AI auditor for Meta Ads. A precision tool designed to maximize ad performance with cutting-edge insights.
Recognized by Amazon and industry leaders. She has been spotlighted by top ecommerce voices, including an interview with Velocity Seller.
Global selling powerhouse. She blends creative storytelling with analytical precision to help sellers thrive in competitive markets.
From one seller to the next
Joâs journey proves that success isnât about luckâitâs about vision, strategy, and relentless execution. She started as a seller, just like countless others, but she didnât just aim to compete, she set out to redefine the game.
Her story is a testament to whatâs possible when you embrace innovation and refuse to settle for average. After all, every big wave starts with a single ripple.
“The best products are built on understanding the customer, not just on trends. You have to really know who you’re serving and why they need your product.”
Some people dabble in Amazon adsâDestaney Wishon lives and breathes them. She calls it âa relentless thirst for everything Amazon Advertising,â and since joining BTR Media in 2018, sheâs turned that obsession into real results for brands looking to scale.
What makes her approach different?
Most brands were stuck using one-size-fits-all ad strategies that drained budgets without delivering. So, she built something better.
Ads that make money, not just noise. Tailored PPC strategies built for profitability, not just visibility.
Data over gut feelings. Sheâs obsessed with optimization, turning numbers into better ROI.
Hands-on campaign management because PPC isnât a âset it and forget itâ game.
Real talk, real results. Hosting live Q&As to answer sellersâ toughest ad questions in real time.
A team of PPC rockstars. Leading a crew that treats your brandâs ad dollars like their own.
She makes PPC work for you
Destaney doesnât just run ads, she builds brands with them. Whether youâre launching your first campaign or scaling to seven figures, sheâll help you turn your ad spend into momentum, growth, and long-term wins.
âInvest more in sponsored ads because that is, across the board, the highest-driving sales tactic.âÂ
Amy Wees is a 7-figure ecommerce powerhouse whoâs helped thousands of entrepreneurs turn ideas into thriving brands.Â
As CEO of Amazing at Home eCommerce Consulting, sheâs all about giving sellers the tools, strategies, and confidence to launch and scale private label productsâon Amazon and beyond.
What she does at Amazing at Home:
Empower brandsâbig or smallâto launch standout private label products
Product development consulting that helps sellers create products customers love.
Listing optimization strategies that drive visibility, conversions, and long-term growth.
Coaching & masterminds that deliver real-world resultsâplus a community thatâs got your back.
Beyond consulting, Amy shares her expertise on her weekly podcast, Wednesday Wisdom, and speaks at top industry events like Global Sources Summit and the Canton Fair.
Whether through coaching, masterminds, or live events, sheâs dedicated to helping sellers level up and build brands that last.
âThrough my experience generating revenue for thousands of brands, I’ve mastered market research, business planning, copywriting, and advertising.â
The accidental PPC expert who became every seller’s go-to strategist
Elizabeth Greene didnât set out to be an Amazon PPC expertâit just kind of happened. What started with optimizing her own campaigns quickly caught the attention of other sellers, and before she knew it, they were knocking on her door.
Thatâs how Junglr was born. Co-founded with her husband, the agency started as a way to support their family while working from home. With zero agency experience but a relentless drive to master PPC, Elizabeth took a leap of faith.
One client turned into many, and soon, Junglr became a trusted name in Amazon advertising. Hereâs why:
Data over hype. Forget flashy copyâJunglr focuses on keywords that convert.
