One of the best ways (if not the best) to boost your margins this holiday season is to keep your costs at a minimum. Here are some tips from Amazon on how to do this efficiently.
Meanwhile, we also have some valuable tips for future-proofing and holiday-proofing your store.
- The future of retail 🔭
- Be the Top 1 in search results and customers’ hearts 🏆
- Holiday store 🎄
ECOMMERCE NEWS
Have you ever thought about what the future of retail will look like?
Shopify did, and it’s gonna be electronic retailing (e-tailing)! Not only will it account for 20% of all retail sales by the end of 2024, but it’s also projected to hit $6.68 trillion by 2025!
❔ What, what’s e-tailing?
First things first, e-tail isn’t the same as ecommerce.
- E-tail exclusively refers to the selling of products and services over the Internet.
- Ecommerce involves other background tasks, such as supply chain management, financial services, and digital marketing.
- FYI, Amazon sellers are also considered e-tailers.
💎 Benefits of e-tailing
The global ecommerce market is projected to grow year by year. As an e-tailer, you’ll be able to tap into that growth and expand your business internationally—all without needing a physical store!
Specific benefits include:
- Larger market size. By large, we mean trillions!
- Wider global reach. Well, technology allows you to sell to anyone with an Internet connection. 🌐
- Access to customer data, which allows you to offer shoppers exactly what they want. Personalization in marketing is only possible because of the amount of data stored electronically.
- Cost-effectiveness and profitability. Physical stores tend to have higher overhead costs than online stores. E-tailers can reduce costs and increase profitability by replacing manual labor with tech tools.
- Technological advantage. For example, virtual malls in-game or virtual reality shopping may be the norm in the future. By leveraging e-tailing resources, you can swiftly adapt to any shift in the ecommerce industry.
But the biggest advantage?
You can choose to expand your business at your own terms and pace. That’s what many successful Amazon ‘solopreneurs’ did. 💡
What do you think? Is e-tailing worth trying?
TOGETHER WITH REVIEWSCOOP
How to be the Top 1 in search results and your customers’ hearts
No, it's not compelling high-quality photos. It's not just ranking on the first page of the SERPs.
If it's not these factors that people say you should pay utmost attention to, then what is?
We'll let you in on a secret most Amazon sellers don't know: it's high-quality product reviews!
But what if you're new to selling on Amazon and don't have any reviews about your product yet? How will you stand out from your competitors?
ReviewScoop has got you covered!
It's the safest way to get reviews and social proof from genuine testers, fast!
What you'll get:
- Hassle-free process—just reviews, no headaches
- High-quality verified product reviews for as low as $199/month
- Recurring monthly reviews
Use high-quality reviews as leverage against your competitors. Let your products shine with verified product reviews!
Interested in trying this out? Get 5 FREE Amazon 5-star ratings on your first order ($100 value!)
BITES OF THE WEEK
- TikTok Tops: Here are some need-to-know statistics about TikTok Shop this year.
- Tracking the Best: What data tools could track the historical data of Amazon's best-sellers?
- Canva x Enstack: Canva partnered with Philippine platform Enstack to provide businesses with free design tools.
TACTIC TALKS
6 ways to optimize your store for the holiday season
With millions hunting for the perfect gifts, now’s your chance to make your Amazon store shine. Search Engine Journal shared some tips to help you grab customers’ attention and make the most of holiday traffic:
- Plan your keywords early. Research holiday-related keywords ("Christmas gift," "festive decor," etc.) and include them in your product titles and descriptions. This helps your products show up in relevant searches. 🔍
- Use evergreen URLs. Avoid using specific years in your URLs to ensure your product pages remain relevant and easily updated every holiday season.
- Optimize for mobile. We can’t stress enough that most holiday shoppers browse on mobile devices. So, make sure your mobile storefront has fast loading speeds to keep visitors on your page longer.
- Create holiday-specific promotions. Offer limited-time deals and discounts that are visible on your homepage or in your product listings. This helps capture holiday shoppers' attention. ⚡
- Prepare for high demand. Triple-check if you have enough stock to avoid running out during peak shopping days. Use Amazon’s inventory tools to help with tracking and restocking.
- Engage on social media. Share your holiday promotions on social media to drive traffic to your Amazon store. Use hashtags, like #HolidayDeals and #GiftIdeas, to reach more shoppers.
🎄 Is your store holiday-ready?
It better be!
With a little planning and these strategies, you’ll be able to optimize your Amazon store for the holidays to attract more shoppers. Feel free to add some customizations, too (and don’t forget to share them with us by replying to this email 😉).
