TECH MARKETING
Product content is like a virtual salesperson that stands in front of your Amazon store. And just like those in physical shops, it must be presentable, engaging, and professional to convince customers to buy.
Fortunately, technology gave way to the rise of an effective grooming tool for your content—AI content generators. What's even better is that they're accessible to all who want to give it a try. Here's how ecommerce brands maximize the potential of these tools, according to JumpFly.
✍️ For product copies
Amazon provides features like A+ Content to help you improve your content. However, it doesn't work unless you complete the writing part.
That's where AI tools—ChatGPT, for example—can be particularly useful. Aside from creating informative, coherent product listings, it can also enhance their appeal to potential buyers.
But of course, the floating credibility rumors around AI can be true. So while you can leave the writing to AI, it's still recommended to have human editors fact-check the generated content.
🖼️ For your visual media
High-quality images are vital for better conversions on Amazon. Still, sellers face obstacles due to strict guidelines and limited product media. While Amazon's Video Builder tool helps somewhat, it still has some limitations.
But AI graphic generators have advanced significantly. And if you don't have the budget to purchase a paid version, you can try the free ones to create images for your posts and listings.
For instance, DALL-E 2 by OpenAI allows unrestricted commercial use of AI-generated art. Despite limited resources, you can use these AI art generators to get your hand on high-quality product images.
⚠️ Wait, there's a 'but'
As the AI industry continues to grow, regulatory frameworks are still in the process of catching up. The legalities involved can pose challenges, so adopting AI should not be an all-or-nothing decision.
On the one hand, the benefits of using AI content generators can shoot your brand awareness to the roof in record time. Still, you must inspect their outputs thoroughly to ensure they comply with Amazon's content regulations.
On the other hand, playing on the safe side can leave you out of the game. So if you want to stay competitive, you should learn how to leverage the pros and avoid the cons of AI and other seller tools you want to add to your arsenal. 🛠️
SPONSORED POST
Last call for a free webinar on how to have a successful Amazon business
Time's running out, and we don't want you to miss out on this fantastic opportunity! ⏱️
There are still some available spots for Seller Alliance's upcoming webinar, "Conversion Magic: Secrets of Amazon's Converting Content," presented by Mohamed Aden.
He has years of ecommerce experience, helping scale hundreds of brands to new heights, and he is psyched to share these million-dollar secrets with you for FREE!
Sign me up for the FREE webinar!
What's on the agenda?
✅ Proven techniques to boost CTR and snag your audience's attention
✅ Uncovering the power of cognitive psychology in purchase decisions
✅ Mastering the art of conversion optimization and escalating your CVR rate
✅ Insightful auditing of competitors' content for a competitive edge
✅ Delving into the customer retail experience and the psychology behind their decision-making
✅ Exploring implicit bias and its sway on customer perception
✅ Enhancing customer experience beyond the listing
✅ Focusing on the power of social awareness and engagement for sales
✅ Prioritizing sub-target audiences and customizing your messaging
How can you reserve your seat?
Reserve your seat at the virtual webinar by simply following this link and entering your email. We’ll send you a Zoom link before the webinar.
See you there! 👀
SOCIAL PULSE
Build up your brand identity with social media marketing
In the digital age, social media has become a bustling space where you can connect with your target customers. But here's a little secret: it's not just about posting videos or random musings on your business accounts.
Nope, social media marketing is a whole different ball game. And Forbes has some pointers on how to plan the winning moves.
💯 The basics are everything
The first step is to create your business profiles on various social media platforms. The top ones include Facebook, Instagram, YouTube, TikTok, LinkedIn, and Pinterest.
Yet, that's also the easiest step, because you still have to strengthen your foundation. First and foremost, you'd have to identify your target audience to ensure your posts resonate with their buying behavior. You'll also need to create a content calendar to set posting schedules for each platform.
And, of course, don't forget your important business ally—your website. Your social media accounts may be the face of your brand, but your website is where curious customers will decide whether or not to bite what you offer.
🎯 How to create the winning game plan
After you're done with the basics of your social marketing strategy, you'll now proceed to the more challenging part: making it work. Here are some proven tricks to ensure your game plan is a winning one:
- Produce creative and diverse content;
- Interact with your audience;
- Invest in content creation tools and paid social ads;
- Recycle and repurpose content;
- Track your success; and
- Never underestimate the creativity of your competitors.
⚔️ The ultimate trick: Be you-nique
It's how you can establish a strong, echoing brand identity. Doing this isn't a walk in the park, but it's not very difficult either. The key is to focus on what your brand does best and let that be the ⭐ star ⭐ of your social media campaigns. After all, there's nothing easier to tell than your own story.
BITES OF THE WEEK
- AI continues to be a prominent force in the ecommerce industry. Industry giants like Amazon, Alibaba, and eBay are leveraging this tech to revolutionize their business operations and optimize customer experience. - SellerApp
- No company wants to face security and privacy threats. However, not all is as lucky as Amazon, which just partnered with Skyhawk Security to reinforce its cloud threat detection system. - Yahoo Finance
- ChatGPT has reached record-breaking heights since its launch. But who would have thought it could enter the prestigious Harvard University and impress the professors? - Slow Boring
- While generative AI has a solid portfolio of good doings, it still has its fair share of drawbacks. For instance, emerging AI tools could be used to clone information and turn it into black hat tactics. - Om Malik
- With the rise of advanced video editing tools, social media sites are sniffing out ways to use them to their advantage. And Facebook seemed to have found one, as its Video tab is now the go-to source for all videos on the platform. - Meta
SOCIAL PULSE
Build up your brand identity with social media marketing
In the digital age, social media has become a bustling space where you can connect with your target customers. But here's a little secret: it's not just about posting videos or random musings on your business accounts.
Nope, social media marketing is a whole different ball game. And Forbes has some pointers on how to plan the winning moves.
💯 The basics are everything
The first step is to create your business profiles on various social media platforms. The top ones include Facebook, Instagram, YouTube, TikTok, LinkedIn, and Pinterest.
Yet, that's also the easiest step, because you still have to strengthen your foundation. First and foremost, you'd have to identify your target audience to ensure your posts resonate with their buying behavior. You'll also need to create a content calendar to set posting schedules for each platform.
And, of course, don't forget your important business ally—your website. Your social media accounts may be the face of your brand, but your website is where curious customers will decide whether or not to bite what you offer.
🎯 How to create the winning game plan
After you're done with the basics of your social marketing strategy, you'll now proceed to the more challenging part: making it work. Here are some proven tricks to ensure your game plan is a winning one:
- Produce creative and diverse content;
- Interact with your audience;
- Invest in content creation tools and paid social ads;
- Recycle and repurpose content;
- Track your success; and
- Never underestimate the creativity of your competitors.
⚔️ The ultimate trick: Be you-nique
It's how you can establish a strong, echoing brand identity. Doing this isn't a walk in the park, but it's not very difficult either. The key is to focus on what your brand does best and let that be the ⭐ star ⭐ of your social media campaigns. After all, there's nothing easier to tell than your own story.
BYTE-SIZED BRIEFS
7 metrics you should track to see if your email marketing is working
Even before the boom of online shopping, emails are a foolproof way of connecting to people at a more personal level. It’s precisely why ecommerce brands use email marketing to reach their target audience.
🧮 But how do you know if your email strategies are thriving? Well, MarTech listed 7 email metrics you can track to check if they’re doing what they should:
- Conversion rate - shows how successfully your emails turn subscribers into customers.
How to compute: Divide the number of conversions by the number of emails actually delivered (not just sent).
- Value of an email address - the revenue you make from email.
How to compute: Take the “life” of an email address and multiply it by the annual revenue. Then, divide the answer by the yearly average list size.
- Customer behavior beyond campaigns - refers to the response of your target audience to your emails.
How to compute: You don’t need a formula for this because it’s just tracking your campaigns until you see no more activity. You can also set up automatic tracking for this metric.
- Return on investment (ROI) - it’s the old-fashioned measure of how much of your money you’re getting back from email marketing efforts.
How to compute: Subtract the campaign costs from the total revenue. Then, divide the answer by the costs multiplied by 100.
- Open-reach, click-reach, and conversion-reach - tell how engaged your audiences are in your campaigns.
How to compute: Choose one email send as a basis. Then, view the number of unique subscribers who interacted with the email (opened, clicked, etc.) and compare the numbers per month, quarter, or year.
- Customer lifetime value (CLTV) - measures how effectively your campaigns retain customers.
How to compute: There are two ways to compute CLTV:
- Multiply the average yearly spend of your customers by the average number of years they’re active
- Segment customers by life stages and use those numbers to analyze your customer retention rate
- List growth - shows how your list has grown within a specific period.
How to compute: Compare the number of opt-ins in a month, quarter, or year with the number of email addresses removed due to unsubscibers, spam complaints, bounces, or inactivity.
✨ Email marketing has indeed become more complicated. But on the bright side, it can now tell you where to pick up the slack in your marketing campaigns.
