Happy Monday for Amazon!
Its Project Kuiper just scored a big win with JetBlue, the first airline to sign on for satellite-powered inflight internet.
Starting in 2027, passengers can expect faster, smoother, and still free Wi-Fi at 35,000 feet. š³
- After the tricks seller agencies hide? š¤«
- Millionaire with one product sounds crazy š°
- $2M in fake Nintendo gear gets the game over š®
- Seller Central now fits in your pocket š²
- Get Looped In and take the chaos out of ecommerce accounting āļø
- Weāll link your newsletter for FREE. Send your applications here. š¤
BIG IDEA
Short answer: yes (if your product is that good).
Marketplace Pulse reported that over 800 Amazon sellers are pulling in more than $1M a year with just one SKU. And 19 of them? Theyāve cracked the $10M mark from a single listing.
šÆ The power of focus
Amazonās U.S. marketplace is home to about 50,000 million-dollar sellers, and only 1.6% of them make it with one SKU. Thatās 0.15% of all U.S. sellers. In other words: unicorn status. š
- Hero Cosmetics. They started with just the Mighty Patch, which became Amazonās top beauty product, and it grew into a $630M exit.
- China advantage. About 75% of single-product millionaires are based in China, where low-cost supply chains, export subsidies, and manufacturing proximity give them an edge.Ā
BUT some āsingle-productā millionaires arenāt as single as they seem.
- Smart hedge move. Research shows a chunk of them also sell other products directly to Amazon as 1P sellers, while keeping their marketplace focus on that one hero SKU.Ā
ā ļø The single-point risk
Hereās the catch: single-product sellers trade simplicity for fragility.
- An algorithm tweak,
- A competitor launch,
- Or a supply chain hiccupā¦
ā¦and suddenly your million-dollar listing is toast. Thatās why nearly half of these single-SKU millionaires are stuck in the $1ā2M range, they either diversify or risk disappearing.
See how the single-SKU millionaires stack up:
TOGETHER WITH SELLER ALLIANCE
The Amazon Resources Agencies UseāNow Available to You
If youāve ever wished you could peek behind the curtain of a top Amazon agencyā¦ this is your chance.
Seller Alliance is your insider access to the exact SOPs, templates, and strategies used by seasoned Amazon experts to grow real brands.
Built by the team behind Seller Interactive, this membership gives sellers the tools to scaleāwithout hiring an agency.
Whatās inside:
- āļø Proven SOPs and templates for every stage of your growth
- āļø Step-by-step video walkthroughs designed by experts
- āļø Live trainings and Q&As on whatās working right now
- āļø Constantly updated strategies based on real client experience
From listing optimization to ad strategy to operationsāno fluff, no recycled content, and no wasted time trying to piece it together yourself.
Itās not a course. Itās not a community full of noise.
Itās a real resource libraryābuilt by an agency, for sellers who want to take control.
Click to learn more and get started
BITES OF THE WEEK
- Walmart Beat Target: Compared to Target, Walmart better positioned itself to compete with online shopping platforms.
- AI Transforms Workforce: Let intelligent automation meet employee training by downloading this guide on transforming retail operations.
- Reviews Impact Rankings: The more reviews the better you rank. Here’s how to boost review volume.
- Affiliates Drive Sales: Drive 16% of all e-commerce sales by leveraging Amazon Associates affiliate program.
BLACK MARKET
$2M fake Nintendo ring busted on Amazon
What looked like a regular warehouse in New York was actually a counterfeit hub churning out fake Nintendo gear.
According to NBC New York, an Amazon seller had been pushing thousands of bogus Switch docks, adapters, and PokĆ©mon Go accessoriesāworth over $2Māsince 2018.
š® Breaking down the lies
- Red flags: Amazon spotted unusually high return rates and complaints.
- Confirmed fakes: Amazon teamed up with Nintendo to verify the products were counterfeit.
- Big scale: Five Amazon storefronts, like PandaVida Inc. and Zuzu Cares 4 U, were tied back to one NY warehouse.
- Serious risks: Prosecutors warned counterfeit electronics can spark fires or cause injuries. And since these were marketed to kids? Extra disturbing.
Nintendoās been fighting this war for years. Just last year, they won a $2M settlement against a seller of Switch modchips and flashcarts (Twisted Voxel).
Fake gaming gear is nothing new, but this case highlights how big the stakes are.
š Amazon’s no-fakes policy
Amazon responded with its usual playbook:
- Removed the counterfeit listings,
- Banned the accounts,
- Refunded customers.
In their words: zero tolerance.
For legit sellers, itās a reminder: compliance and authenticity checks arenāt optional, theyāre survival. ā ļø
AMAZON NEWS
Amazon pushes seller app as your new HQ
Amazon just announced that its free Seller mobile app is no longer just a companion tool, itās now positioned as a full command center for running your business.
š„ 5 standout features
Hereās what makes the app more than just a dashboard:
- Scan and list instantly: Barcode scanner checks if products are already in the Amazon catalog.
- Sell worldwide: One login lets you switch between multiple marketplaces.
- Stay updated: Custom notifications keep you on top of sales and account alerts.
- Produce better photos: Built-in Photo Studio creates clean, listing-ready product shots.
- Support on demand: Direct access to Seller Support right inside the app.
š² Seller Central on the go
Mobility means faster launches, quicker customer responses, and fewer missed opportunities.
Whether youāre working from home or answering buyer messages on the go, Seller Central now truly fits in the palm of your hand.