From being two different territories, social media and ecommerce has now become intertwined. That’s why sellers (yes, you!) need to find a way to strike the hearts of consumers on both platforms.
Fortunately, today’s topic is social commerce—perfect timing, right?
- TikTok’s Black Friday ⚫
- Your 5-star sidekick ⭐
- Facebook Marketplace vs. TikTok Shop 💡
POST OF THE WEEK
HOT TOPIC
Black Friday is just two weeks away. And TikTok’s approach to the big sales day is not what we expect.
According to Retail Brew, the social commerce app is ‘reimagining’ how customers will shop on Black Friday and Cyber Monday.
🔎 Traditional BFCM vs. TikTok’s BFCM
- Deals vs. Discovery
- Other retailers are sticking to tradition by lowering prices and offering major deals.
- Meanwhile, TikTok aims to offer more unique and novel offerings.
- New products EXCLUSIVE to TikTok are dropping this holiday season. ☔
- Big brands vs. Small brands
- Big names (including Dyson, Kiehls, Fenty Beauty, and Make Up Forever) are coming to TikTok. These brands will help pull in shoppers who will then discover smaller businesses.
- TikTok wants to showcase products from lesser-known, smaller direct-to-consumer (DTC) brands that are unable to operate on rival platforms.
📍 Tips for your TikTok BFCM campaign
Here are 3 ways to leverage TikTok this BFCM:
- Thorough Black Friday prep. We’re talking sufficient inventory, optimized site and listings, well-planned promotions, and aptly scheduled content.
- Engaging content plans. When creating content, don’t forget to use trending audio and hashtags and schedule them at the optimal time.
- Promotional moves. Create a sense of urgency and FOMO with flash sales, exclusive deals, early bird specials, and live shopping events.
Are you selling on TikTok this Black Friday? If yes, do share your tips for a lucrative sales event by replying to this email! ✉️
TOGETHER WITH REVIEWSCOOP
Your sidekick to gaining high-quality 5-star Amazon reviews
No, it's not compelling high-quality photos. It's not just ranking on the first page of the SERPs.
If it's not these factors that people say you should pay utmost attention to, then what is?
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But what if you're new to selling on Amazon and don't have any reviews about your product yet? How will you stand out from your competitors?
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Use high-quality reviews as leverage against your competitors. Let your products shine with verified product reviews!
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BITES OF THE WEEK
- Shein’s Milestone: Shein released its 2023 financial statement, revealing 7.68 billion euros in sales.
- Dual Attack: Amazon and Google filed separate complaints against fake review peddlers.
- Instacart Integrations: Instacart's Storefront Pro tool is helping multiple brands expand their businesses.
SOCIAL PULSE
Where to sell to maximize holiday sales: Facebook Marketplace or TikTok Shop?
Shopping habits have changed big time. Social media platforms like Facebook Marketplace and TikTok Shop are taking the lead.
But where are Americans shopping most? And what would this mean for you as a seller?
Yahoo Finance listed the current trends and some tips to help you stay ahead of the social commerce competition.
🛍️ Facebook Marketplace
- Great for secondhand items. Many users visit Facebook Marketplace for budget-friendly, pre-owned items. Popular categories include furniture, sports gear, and home goods.
- Community-driven. Buyers and sellers can chat directly, which builds trust. Reviews also help boost your credibility.
- Tip: Communicate clearly, offer detailed product descriptions, and encourage buyers to leave reviews.
🎶 TikTok Shop
- Influencer-driven. TikTok is all about trends, and influencers play a big role in what sells. Items that match the latest trends often sell quickly.
- High engagement. It blends entertainment with shopping. So users find and buy products easily while browsing fun content.
- Tip: Consider working with influencers, create eye-catching content, and showcase trendy, visually appealing products.
🔍 So, where should you sell?
If you want to connect with a community-focused audience, Facebook Marketplace is the ideal platform for you. If you offer trendy products that can catch the eye and benefit from influencer power, go for TikTok Shop.
With customers spending more time (and money) on social media shopping, choosing the right platform could make all the difference for your business.
So, choose wisely.
