No, your eyes aren’t playing tricks on you—we’ve had a glow-up. New look, same edge, and an even bigger vision. We’re here to bring you bolder insights, sharper takes, and the must-know stories shaping ecommerce.
Buckle up. It’s only getting better from here.
- Amazon’s new title rules 🚨
- Amazon vs. Walmart vs. Target 🛍️
- Forever 21 blames Shein & Temu 🔻
- Boost conversions with these listing hacks 🎯
AMAZON NEWS
If you’ve been ignoring Amazon’s title update, now’s the time to pay attention. Sellers are officially running into hard errors when trying to update non-compliant listings.
A LinkedIn post highlighted that if your titles are too long, keyword-stuffed, or packed with banned characters—Amazon isn’t letting them through.
🔴 The error you don't want to see
- Error Code: 100470
- Error message: Your title contains redundant information or violates the length requirement.
🔑 What’s changing?
- 200-character limit. Titles exceeding this limit will be blocked.
- No keyword stuffing. Duplicate or excessive keywords trigger errors.
- Banned characters. Special characters (like emojis) stop updates.
- AI-enforced. Amazon’s AI system reviews and enforces these rules automatically.
This isn’t just about keeping titles clean, it’s about how products get discovered.
- Shoppers get clearer, more readable product titles.
- Amazon’s AI understands products better and matches them with customer searches.
🧐 Why this update matters
If you’re still waiting to update your strategy, you’re already behind. Clean, AI-optimized titles aren’t just best practices anymore; they’re the only way forward.
Are your listings ready for this shift? Or are you waiting for Amazon to flag them first?
TOGETHER WITH WALMART MARKETPLACE
The Perfume Spot’s Walmart Marketplace Journey
When The Perfume Spot started selling on Walmart Marketplace, they knew they were working with the platform that puts them first.
Now, 8 years later, they’ve seen massive growth, going from a small storefront on Staten Island to an e-commerce juggernaut with 25 employees and 8-figure sales—in part due to their partnership with Walmart Marketplace.
With Walmart Marketplace, The Perfume Spot got access to:
- A network of millions of customers
- Innovative programs that helped them scale
- Walmart’s omnichannel advantage
Get the same advantages as The Perfume Spot today by signing up for Walmart Marketplace today. It only takes minutes.
BITES OF THE WEEK
- Fresh is Fierce: Amazon Fresh is gaining fans and saw a 3.9 percentage point increase from last year.
- Fraudsters Love Errors: Scammers take advantage of errors and gaps but AI can detect and flag errors in real-time.
- Marketing Major Events: TikTok partnered with Magna to explore how brands can maximize marketing around major events.
TRENDING TOPIC
Amazon's Big Spring Sale faces off against Walmart and Target
Spring isn’t just about warmer weather and fresh starts—it’s also prime time for major retail sales.
And this year, Amazon’s Big Spring Sale isn’t the only show in town. ZDNET reported that Walmart and Target are also rolling out their own blockbuster events, creating a shopping frenzy that you should be paying close attention to.
- When: March 25-31
- What to expect:
- Up to 40% off across 35+ categories.
- Themed daily drops featuring limited-time deals from top brands
- Items marked with a Prime Spring Deal badge offer extra savings.
💰 Walmart’s Super Savings Week
- When: March 24-April 1
- What to expect:
- Up to 55% off across different categories.
- Online-only deals are available on the Walmart app and Walmart.com.
- Features plenty of spring cleaning and essential item deals.
- When: March 23-29
- What to expect:
- Up to 40% off spring fashion, patio furniture, toys, and more.
- 7 days of exclusive savings for Target Circle members.
- Early access starts March 22 for Target Circle 360 members.
Compete smarter
With Amazon, Walmart, and Target all fighting for shoppers' attention, this is the perfect reminder that relying on just one platform can limit your potential.
At the end of the day, a multi-platform strategy isn’t just about playing it safe—it’s about maximizing your opportunities.
ECOMMERCE NEWS
Forever 21 accuses Shein & Temu of its downfall
Forever 21, once a fast-fashion powerhouse, is shutting down all U.S. stores after filing for bankruptcy—again.
According to CNBC, it’s the second time in six years, and this time, the retailer is calling out Shein and Temu for its demise.
❌ What went wrong?
- Shein and Temu's price war. Forever 21 struggled to compete as ultra-cheap China-based e-tailers dominated the market.
- Three years of heavy losses. The brand lost over $400M while trying to stay afloat.
- Crushing debt. $1.58B owed in loans, plus $100M to clothing manufacturers.
- Liquidation begins. Over 350 U.S. stores are closing, though global operations will continue.
- Desperate for a savior. Forever 21 is still hoping for someone to rescue its U.S. business.
🤝 In 2023, Forever 21 partnered with Shein in an effort to stay competitive, but the move failed to stop its decline.
Forever 21’s downfall is another hard lesson in the ever-changing retail world. Competition will always come. Consumer behavior will shift. The key is adaptability. Those who don’t evolve risk getting left behind.
SELLER REFRESHER
Conversion-boosting strategies for your product listings
Your product title is just the beginning. Every part of your listing—from images to descriptions—needs to be optimized to convert shoppers.
eComEngine’s guide has everything you need to craft a high-performing product page.
- Visuals that sell 📷
- Clear product images: Show the product in detail.
- Lifestyle shots: Help shoppers visualize real-life use.
- Informational graphics: Highlight dimensions, benefits, or unique features.
- Videos: Short, engaging clips (<30 sec) showcasing key features work best.
- User-generated content: Customer videos add authenticity and trust.
- Content that converts 📋
- Product title: Be clear, include the brand, and key features.
- Description: Sell the benefits, not just the features. When/where should they use it?
- Bullet points: Keep specs easy to scan.
- SEO-friendly: Naturally integrate keywords for better discoverability.
- Honesty sells: Be upfront about what your product can and can’t do.
🚀 Boost your listings even more
If you're brand-registered, A+ Content can give your listings a premium look with enhanced visuals, comparison charts, and customer feedback.
Optimize every element, and your product won’t just be listed—it’ll be selling.
