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Amazon’s compliance AI is digging through your website

Posted on by SellerBites

Amazon might be getting bendy.

A new rumor says they’re cooking up a foldable-screen laptop—think big screen, compact frame. Just a day after Huawei dropped its own foldable model, supply chain insider Ming-Chi Kuo says Amazon’s version could hit mass production as early as 2026. No word yet on specs or OS, but the foldable laptop race is officially heating up. 

Now, here’s what’s not rumor—real moves happening right now:

  • Amazon’s compliance AI scans your site 🕵️‍♂️ 
  • Millions shop here for summer fun ☀️ 
  • Why young buyers buy then leave bad reviews 🤔 
  • 5 A+ Content fixes to hook shoppers 🪝

BIG IDEA

Just when you thought your listing was squeaky clean, Amazon’s AI might be lurking… on your website. 😱

PPC Land reported that Amazon has been quietly monitoring sellers’ external sites for the past year—scraping content, scanning images, and flagging claims that violate its content policies.

One seller recently got hit with a compliance violation for something that wasn’t even on their Amazon listing!

🚨 One brand, one voice (everywhere)

  • Flagging claims and content. Amazon confirmed it’s pulling data from brand and manufacturer websites, including packaging images and product descriptions.
    • Did you know: If your site says something sketchy, your ASIN can be flagged even if that language never appeared on your Amazon page.
  • It’s not one-and-done. Updating your backend won’t make the issue go away. Amazon’s crawler doesn’t sleep. It can re-scan your site anytime, flagging content that’s been sitting there for months—or changes you just made. ⏱️
  • Not just your website. Reports suggest it’s also scanning other marketplaces and wherever else your product shows up online.
    • Did you know: Your entire digital footprint is now under Amazon’s microscope. 

🧰 So… now what?

Some are going all-in on universal compliance (aka Amazon rules everywhere). Others are exploring separate brand sites for Amazon vs. non-Amazon sales.

What’s clear: gone are the days of channel-specific messaging. Compliance now extends beyond the marketplace.

Your website is your listing—at least in Amazon’s eyes. 👀

TOGETHER WITH WALMART MARKETPLACE

Millions Shop on Walmart.com to Stock Up for Summer Fun

Start selling now to capitalize on peak summer demand.  

Millions of shoppers turn to Walmart.com every summer for travel must-haves, outdoor essentials and seasonal gear. That surge in demand creates a huge opportunity for eCommerce businesses selling swim products, patio furniture, grills, camping gear and more. If you’re not selling on Walmart Marketplace yet, now’s the time to join—before summer demand heats up. 

Now’s your chance, as a new seller you’re eligible to save up to $75,000 in New-Seller Savings, Walmart’s incentive program going on now.  

It’s their biggest offer ever and includes: 

  • Up to 75% off base referral fees*  
  • Up to 50% off storage fees and 25% off fulfillment fees** (a $2K value)  
  • $1K in advertising credits with Walmart Connect*** 

Don’t wait—New Seller Savings runs through January 31, 2026, but the sooner you start, the more you can save. List your products now and make this your biggest summer yet.

*Conditions apply. 

Join Walmart Marketplace Today.

BITES OF THE WEEK

SOCIAL PULSE

Why younger shoppers are clicking ‘buy’ then leaving bad reviews

Online shopping may be slowing overall, but younger shoppers aren’t hitting the brakes.

Descartes Systems Group found that consumers under 35 are the real MVPs of online growth. 

  • Volume: 43% of them increased their spending last year, even while others pulled back. 
  • Frequency: 44% of under-35s now buy something online every two weeks or more.

😬 But here’s the catch…

Unfortunately, they’re  also the hardest to please.

  • Nearly 8 in 10 Gen Z and Millennial consumers say they’ve had issues with deliveries—late arrivals, missed windows, damaged goods, the whole mess. 

This younger demographic isn’t just ordering more—they’re expecting more. When a package shows up late or not at all, they’re not just annoyed—they’re rethinking whether they’ll buy from that brand again. 

🚚 Delivery is part of the brand now

Investing in smarter, faster, and more transparent delivery options isn’t a nice-to-have anymore. It’s how you keep your most valuable customers coming back.

ACTIONABLE ADVICE

5 A+ Content fixes to keep shoppers from scrolling away

ICYMI: Amazon wants you to use A+ Content—and if you’re a registered brand, you’d be crazy not to. It’s your secret weapon to boost conversions with better visuals, storytelling, and smart formatting.

Here’s how to make every pixel count:

  • Tell and sell. Don’t just push products—tell their story and show them in action. Use banner images to spotlight top features. 📖
    • Tip: Pair Basic A+ with Brand Story modules for that sleek, on-brand feel.
  • Write for humans (and bots). Stop hiding your keywords in images. Use real text fields and always add alt-text. 🔍
    • Tip: This will help Amazon (and search engines) understand what you’re selling.
  • Get specific. Stats, specs, construction details—they all help customers feel informed and ready to buy. 🤓
    • Tip: Skip the fluff. Nowadays, helpful = trustworthy.
  • Upgrade your visuals. Blurry pics are a buzzkill. Use fresh, high-res images beyond your main listing ones. 🎨
    • Tip: If you’re short on assets, Amazon’s AI tools in the A+ Content Manager can help fill the gaps.
  • Make it shoppable. Use the Comparison Table to lay out your product line clearly. 🛒
    • Tip: It’s linked to higher sales, and makes decision-making way easier for customers.

🛠️ Time for an A+ upgrade
So if your A+ Content still looks like a copy-paste job from 2021, it’s time for a glow-up. Your brand’s story, visuals, and value should all be working overtime—because shoppers aren’t just scrolling, they’re judging. Make every pixel count.