Amazon Haul (Beta) launches in the UK. Think budget-friendly products under £20, shipping direct from China with longer delivery times. Free shipping on orders over £15, but buyers handle customs fees.
Speaking of low fees… looks like someone else can’t keep up anymore.
- Amazon’s new tool writes your listings for you ✍️
- Run your Amazon brand like a pro 💼
- Walmart’s price defense is slipping 📉
- Add product videos to your Amazon listings 🎥
AMAZON NEWS
Imagine this: You upload a few words, maybe an image or a link, and boom—your Amazon listing is instantly filled in with polished titles, bullet points, and attributes. Not generic fluff either. ✍️
That’s the promise behind Enhance My Listing, Amazon’s new AI-powered tool designed to take the heavy lifting out of listing creation.
🔧 What you can do with it
- Quick-start creation. Auto-generate content from minimal inputs (words, images, URLs).
- Bulk upload support. Upload in bulk using spreadsheets to enrich multiple listings at once.
- Smart engine. Tap into Amazon Bedrock, the same smart engine powering AI across the platform.
- Manual control. Keep full control, accept, edit, or decline suggestions as needed.
💡 Why it’s worth a try
- Saves serious time. No more copywriting from scratch.
- High approval rate. 90% of AI-generated listings get approved with little to no edits.
- Proven impact. Sellers are reporting a 40% boost in listing quality.
- Seamless fit. Works right inside Seller Central, no extra tools needed.
Over 900,000 sellers have already started using Amazon’s Gen AI features—and many are seeing better listings with less effort.
If you’ve been meaning to refresh your catalog, now’s the time. The future of selling isn’t just automated. It’s optimized.
TOGETHER WITH SELLER ALLIANCE
Run Your Amazon Brand Like a Pro—Without the Overhead
Seller Alliance gives you the tools, templates, and strategies Amazon agencies use to grow brands—without locking you into an expensive contract.
Whether you're just getting started or looking to grow faster, you'll get the exact resources used to optimize, scale, and win on Amazon.
Built by the team behind Seller Interactive, this membership gives you access to:
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BITES OF THE WEEK
- Leaking Lead: FDA warns that some models of Amazon-sold, China-made faucets leach lead into water.
- Amazon Stat: The latest Amazon numbers are here to give us insights into its multifaceted growth.
- OpenAI Update: The new GPT-4.1 specialized model excels at coding tasks & instructions following — now available directly in ChatGPT.
- AI in Pause-ads: Ads that match the scene you were watching? Amazon ads say yes!
TRENDING TOPIC
Walmart can't hold the line on prices anymore
Even Walmart—king of low prices—is tapping out.
According to CNN, CEO Doug McMillon admitted the retailer can’t fully absorb the impact of Trump’s global trade war. Even after recent tariff reductions, the pressure remains “too high.”
📉 Under serious strain
- Higher costs incoming. Tariffs on goods from China, Costa Rica, Peru, and Colombia are driving up prices on electronics, toys, and even some food items.
- Price hikes are imminent. Expect increases to hit shelves later this month, with more on the way in June.
- Margins are tight. Walmart’s retail margins leave little room to absorb added costs.
🛒 So what’s Walmart doing about it?
- Playing to its strengths. With 60% of its sales from the U.S.-sourced groceries and fewer imports from China (only 15% of SKUs), Walmart is better positioned than most retailers.
- Winning new customers. The company continues to gain traction with higher-income shoppers, driven by grocery value and online growth.
- Staying competitive. Analysts say Walmart can still use its scale and supplier network to keep prices low—and even grab market share from weaker players.
🫣 Tension brewing behind the scenes
- Political risk. Trump has criticized companies like Amazon and Mattel for similar price moves. Walmart might be next.
- Planning paralysis. With no clear end to tariff volatility, execs say it’s getting harder to forecast even the near-term future.
Walmart’s core strength—affordability—is being tested. They may be weathering the storm better than most… but even giants feel the squeeze.
How about you? Are you feeling it too?
ACTIONABLE ADVICE
How to add product videos to your Amazon listings
Static images can only take you so far. When shoppers can’t touch your product, videos does the convincing. In fact, listings with Amazon shoppable videos see an average 23.8% lift in sales compared to those without.
🎥 How to add shoppable videos to your listings
There are two ways to upload your videos:
- Upload and Manage Videos
- Go to Catalog > Upload and Manage Videos in Seller Central
- Upload your .mp4 or .mov file
- Fill in the title, ASIN(s), video type, brand, language, and thumbnail
- Click Submit
- Image Manager
- Go to Catalog > Upload images
- Select your product and click on the Videos tab
- Fill in the same required info
- Click Submit
💡 You can upload up to 4 videos per ASIN, and they usually appear within 3 days.
✂️ Technical requirements to know
File specs:
- Format: .mp4 or .mov
- Max size: 5GB
- Resolution: Up to 1080p
- Length: 1–12 minutes
- Thumbnail: .jpg, .png, .gif, or .bmp under 5GB
To show in the main image block:
- The product must have fewer than six images
- The most recent video gets top display priority
If your video isn’t showing, check the image count or review status in Seller Central.
⏺️ Before you hit record…
You don’t need a studio or fancy gear to make a great Amazon video—just a smartphone, good lighting, and a clear message. Show your product in action, highlight key features early, and keep it under 90 seconds.
A little planning can turn views into real sales.
