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Amazon drops holiday 2025 deadlines and fees

Posted on by SellerBites

Amazon just confirmed that the Amazon Appstore will disappear from Android on August 20, 2025—yes, in 48 hours.

Any apps you installed from the store could soon become “highly unstable” and exposed to unpatched security flaws.

Translation: if you still have them, delete them.

BIG IDEA

Amazon just rolled out its 2025 holiday roadmap, and surprise—they’re calling it “bigger than ever.”

According to Seller Central, Prime Big Deal Days, Black Friday, and Cyber Monday are expected to set new sales records. 

🚚 Ship it or skip it

And because nothing screams “holidays” like higher costs, peak fulfillment fees are making their annual cameo—running October 15, 2025 through January 14, 2026. 

Same rates as last year—so no extra surprises, just the same surcharge you’ve grown to, uh, tolerate. 😅

Your FBA inventory has to hit Amazon by these dates:

  • Prime Big Deal Days
  • Black Friday and Cyber Monday
    • AWD: October 9
    • FBA minimal splits: October 20
    • FBA optimized splits: October 30

🎁 Deals and discounts

Deals are your ticket to the holiday sales party, bigger discounts get you closer to the spotlight.

  • Best Deals: 15%+ off, $1,000 fee. Hit 30% off or more and Amazon boosts your visibility.
    • Deadlines: September 12 (Prime Big Deal Days), October 28 (BFCM).
  • Lightning Deals: 20%+ off, $500 fee.
    • Deadlines: Same deadlines as Best Deals
  • Prime Exclusive Discounts: 15%+ off, $100 fee for Prime Big Deal Days, $245 for BFCM.
  • Coupons: 5%+ off, $5 per coupon + 2.5% of sales.
    • Deadline: Opens once event dates go public.

🏃 Get moving

Holiday deals, fees, and FBA deadlines are officially in motion. 

Translation: sellers who don’t prep now risk watching from the sidelines while others cash in on the biggest sales season of the year.

TOGETHER WITH WALMART MARKETPLACE

Sleigh the holiday season with Walmart Marketplace

Join Walmart Marketplace today and launch your storefront in time for peak holiday shoppers. And, as a new seller, you’re eligible to save up to $75,000 in New-Seller Savings, Walmart’s incentive program happening now. 

Plus, let Walmart Fulfillment Services (WFS) handle your holiday fulfillment for you, be sure to add your products by September 15.  

Don’t delay—the sooner you join, the sooner you’ll reach millions of loyal Walmart shoppers on Walmart.com.  

Get up to $75,000 in New-Seller Savings*

Join Marketplace

*Conditions apply.

BITES OF THE WEEK

ECOMMERCE NEWS

eBay unveils new seller features at OPEN25

eBay just wrapped its first in-person seller event in five years, OPEN25—and they didn’t come empty-handed. 

Digital Commerce 360 reported a stack of updates aimed at making selling smarter, faster, and a little less stressful.

🔧 What’s new for eBay sellers

eBay’s latest toolkit is designed to cut busywork and shore up trust between sellers and buyers:

  • AI messaging assistant: Drafts accurate, editable responses to common buyer questions.
  • Offers in messaging: Negotiate deals directly in chat threads. 💬
  • “Your cost” field: Track item-level costs inside Seller Hub.
  • Inventory mapping API: AI-powered listing support that generates optimized titles, descriptions, and item specifics.
  • Seller protections for INR Claims: Starting October, sellers get reimbursed and shielded from negative feedback if delivery delays aren’t their fault.
  • Automated positive feedback: When orders arrive on time with no issues, eBay leaves the praise for you.

💡 In short

eBay’s doubling down on seller-friendly tweaks, trying to make sure a few bumps in the road don’t wreck your reputation, or your margins. 

Think fewer headaches, smoother sales, and a platform that actually feels like it’s working with you, not against you.

CASH CORNER

7 factors that decide your ad cost

Amazon PPC isn’t just ‘set a bid and hope.’ One day you’re winning, the next your CPC doubles, and you’re wondering if you just sponsored your competitor’s product. đŸ«š

SellerApp listed key factors that influence how much you spend (and waste).

  • Keyword competition. High-demand keywords lead to higher costs.
  • Relevance and listing quality. Well-optimized listings that match buyer intent can earn you cheaper clicks.
  • Budget pacing. Scale ads during peak hours and pull back when shoppers are asleep.
  • Seasonality and market shifts. Prime Day, Q4, or even TikTok hype can spike CPC overnight. Stay flexible.
  • Placements. Top-of-search spots cost more but often convert better.
  • Ad formats. Sponsored Products, Brands, and Display each have their own cost profiles.
  • Negative keywords. Skipping these leads to wasted clicks, so add them to block irrelevant traffic.

đŸ§© The seller bonus factor

Your seller history also plays into CPC. Strong performance metrics and happy customers build Amazon’s trust, often rewarding you with cheaper clicks and better placements.