True to its name, unBoxed 2024 did unbox wonderful surprises for Amazon Ads. There are new creative solutions to accelerate product launches, estimate long-term sales, extract more insights from A/B tests, and many more!
We promise to give you a more detailed rundown. But for now, why don’t you look at the solutions to secure your holiday success?
- Shoppers’ holiday wish ⭐
- Secure your FREE and EXCLUSIVE spot 🪧
- Are you Black Friday ready? 🖤
POST OF THE WEEK
TRENDING NEWS
As the holiday season gets closer, last-minute strategies and insights become more crucial. And of course, there’s nothing like studies and surveys to get a feel of what shoppers want.
To help you craft game-changing holiday tactics, Enterprise Times shared their analysis of customers’ shopping wishes this year.
So, what do shoppers want?
We got one word for you: DISCOUNTS! 🏷️
Yep, deal hunting continues. Discount use in early October was up by 22% from last year. This means shoppers are looking for deals and trading down for less expensive items.
Other key findings for October include:
- Increasing sales compared with last year, with September and October sales up by 8% and 3%, respectively.
- Grocery and apparel are the leading categories, with groceries up 32% compared to September 2023. There was also an increase in luxury spending (up 18% YoY), as opposed to that in electronics, which has fallen by 9%.
🔑 But there’s a key takeaway missing
While it’s clear that customers are now “value-focused,” the data doesn’t tell the best way to get your deals discovered.
Many shoppers discover special offers from purely digital sources, including email, social media platforms, online search, and online marketplaces. So, brands and sellers who can incorporate AI and other new tech into their strategies will be the ones that thrive this season.
The question is: Are you one of them? 🫵les.
TOGETHER WITH SELLER ALLIANCE
Your spot in the FREE and EXCLUSIVE Amazon seller community is waiting
Selling on Amazon isn’t easy. Whether you’re just starting out or have years of experience, the challenges are real and it’s easy to feel stuck.
But you don’t have to go it alone. You’ve got the drive—now it’s time to join a community that will fuel your success!
This is where Seller Alliance steps in. This community, powered by industry experts who've built 8-figure brands, is designed to help you grow and succeed.
👫 What’s in it for you?
- Access FREE, valuable resources, tools, and templates from Seller Interactive.
- Receive expert advice and personalized coaching from seasoned professionals.
- Take advantage of courses and modules to learn skills that boost sales.
- Get announcements, information, and insights to stay ahead of market trends.
🫂 Selling on Amazon is challenging, but it could be an enjoyable, profitable journey. The key is to surround yourself with a community of sellers who’ve been where you are and who are ready to help you thrive.
BITES OF THE WEEK
- Recos for Customers: Consumers purchase based on AI-driven recommendations and social media influencers.
- Top Teams of 2024: Meet the top 20 marketing agencies of 2024 and learn how they elevate brands.
- Temporary Windows: Amazon is implementing different extended holiday returns windows depending on the region.
- Seller Community: Did you know there’s a FREE and EXCLUSIVE Amazon seller community being built just for you?
SELLER REFRESHER
Secure your Black Friday success in 7 easy ways
Black Friday 2024 is almost here!
With millions of eager shoppers ready to spend, it’s time to make sure your store is fully prepped and ready to handle the rush. 💪
According to Search Engine Journal, here are 7 simple but important things to check before the big day:
- Mobile-friendly pages. Many shoppers use their phones for online shopping. Make sure your listings look great on mobile devices so customers can easily find what they need.
- Prepare for high traffic. Expect a lot of visitors! Check your website or listing page to handle the extra traffic without crashing. 💥
- Test everything. Don’t leave things to chance. Test your product descriptions, images, and ads to see what works best.
- Think global. Are your products available to international buyers? Review your shipping options and consider offering worldwide shipping to reach more customers.
- AI content check. Using AI for product descriptions? Great! Just make sure everything sounds natural, is accurate, and helps shoppers understand the product.
- Google Merchant feed status. If you’re using Google ads, ensure your product feed is optimized and updated with correct info to improve visibility.
- Optimize your listings. Make sure your listings are clear and optimized, with high-quality images and detailed descriptions. This can help your products stand out from the crowd.
💡 Early preparation = Black Friday success
Whether you're a seasoned seller or new to the game, getting prepared can make all the difference. So, get your listings in tip-top shape now and make the most out of this shopping season!
