In Amazon’s recent reminder of why a Prime subscription is worth it, shopping discounts top the list. That’s fairly accurate because Prime members do enjoy some exclusive treats during sales events.
But did you know you can make this fact a worthy reality for your business, too? Yup—by making sure your exclusive offers reach these customers!
Luckily, we have an entire guide for you today on how to do exactly just that.
- Revolutionary features of Sponsored Display ✨
- The best Amazon Ads option for your business 🪧
- Tips for launching effective Sponsored Display ads 📍
BIG IDEA
Amazon’s customer-centric approach has made it the daily destination for customers to get their retail fix. This popularity also attracts millions of sellers eager to stake their claim in ecommerce.
Then suddenly, standing out amidst this competition is now your biggest challenge.
If you're looking to capture customer attention and increase sales, Sponsored Display might be the solution you need.
🤔 What's that?
Sponsored Display is Amazon's primary self-service display advertising solution. It empowers sellers like you to independently promote products across Amazon's platforms, enabling you to reach potential customers wherever they may be.
Why is it revolutionary?
- Ease of use. It's straightforward and user-friendly, allowing you to set up campaigns without extensive advertising knowledge.
- Targeting options. Ads can target shopper interests, product categories, or specific products to reach relevant audiences. You can also retarget shoppers who viewed your products but didn’t make a purchase.
- Cost-effectiveness. It operates on a cost-per-click (CPC) model, meaning you pay only when shoppers click on your ads, with no minimum ad spend requirement!
- Creative flexibility. Choose between auto-generated creatives or upload custom images and text to align ads with your brand.
- Performance metrics. Access detailed reporting and analytics to track campaign effectiveness, including clicks, impressions, and sales attributed to the ads.
❓ Frequently asked questions
Q: How do Sponsored Display campaigns work?
A: Select products to promote, bid, and then set a daily budget.
Q: Where will my Sponsored Display ads appear?
A: They can appear on the Amazon homepage, product detail pages, shopping results pages, and third-party websites and apps.
Q: Do I need to add keywords to my Sponsored Display campaign?
A: No. The tool uses shopping signals to automatically target relevant audiences.
Q: What results can I expect from Sponsored Display?
A: It's designed to increase product visibility, drive traffic to product detail pages, and boost sales.
Q: How can I improve the performance of my campaigns?
A: Optimize your campaigns by tracking performance metrics, adjusting bids, and refining targeting strategies based on goals and insights from reports.
Should you get started?
If you're set on boosting your visibility on the biggest ecommerce platform: YES!
Don’t miss out on the opportunity to maximize your advertising efforts. Sign in to your advertising console today and launch your Sponsored Display campaign to start reaping the benefits. 🧑🌾
BITES OF THE WEEK
- ICYDK: You can now reach Amazon Business shoppers through Sponsored Display Ads.
- Unveiling “Relevance”: Amazon's Ad Relevance doesn't rely on 3P cookies and host ID.
- Onboarding Omnicom: Omnicom has partnered with Amazon Ads to enable access to Amazon's shopping data.
HOT TOPIC
Which Amazon Ads option is right for your business?
Amazon has become a dominant force not only in ecommerce but also in digital advertising. The retail and tech giant now offers a robust suite of ad solutions, including Sponsored Products, Sponsored Brands, Amazon DSP, and Sponsored Display.
ZonGuru analyzed each of these options to help you determine the best fit for your goals.
⚡ Types
- Sponsored Display: Powered by shopping signals
- Sponsored Products: Keyword-powered ads
- Sponsored Brands: Keyword-powered ads
- Amazon DSP: Powered by shopping signals
🎯 Targeting
- Sponsored Display: Advanced targeting options, both on and off Amazon
- Sponsored Products: Limited to on-Amazon targeting; supports a single ASIN
- Sponsored Brands: Limited to on-Amazon targeting
- Amazon DSP: Advanced targeting options, both on and off Amazon
🟢 Eligibility
- Sponsored Display: Available to brand-registered sellers
- Sponsored Products: Available to all sellers
- Sponsored Brands: Available only to brand-registered sellers
- Amazon DSP: Available to brands, even those not selling on Amazon
💰 Cost model
- Sponsored Display: Cost-per-click (CPC) or cost-per-mille (CPM), depending on the campaign type
- Sponsored Products: CPC
- Sponsored Brands: CPC
- Amazon DSP: CPM
Do note that Amazon DSP has the highest barrier to entry, with a minimum spend requirement of $50,000. Other options do not have such a requirement, aside from typical campaign budget constraints.
Choosing the right option
Each advertising option serves different purposes and caters to different campaign objectives. Choosing the right one depends on factors, such as your specific campaign goals, budget constraints, and desired audience reach.
Our tip: Understand the strengths and capabilities of each option so you can plan how to maximize your ad returns and reach. 🔍
ACTIONABLE ADVICE
How to launch the most effective Sponsored Display ads yet
Sponsored Display is a powerful tool designed to boost your visibility and sales. However, like other tools, its magic will only work if you use it effectively. 🪄
Amazon shares the top 10 tips you can follow to make your campaigns shine brighter:
- Run audience campaigns and product targeting to give your brand a serious boost in sales and reach.
- Add over 10 ASINs to each campaign to enter more auctions. This increases the chances of your campaign being shown and ensures relevance by offering a wider selection of products.
- If unsure which product to advertise, opt for proven performers from your other campaigns; they’re likely to perform well in this type of campaign too. 🏆
- Don’t forget to promote newly launched products or those with low visibility using product targeting and audience campaigns.
- Highlight products on deals with automated badges to attract more clicks and boost sales.
- Take advantage of product targeting suggestions to optimize your ad campaigns effectively.
- Cross-sell your products to customers already engaged with your brand using product targeting.
- Target complementary products to capture the interest of undecided shoppers.
- Engage with a broader audience by targeting entire relevant categories for your products.
- Refine category targeting by specific attributes, such as brand, price range, and product reviews, to optimize your campaigns.
☑️ Bonus tip: Review the products you’re advertising. Remember, the types and categories of products play a key role in ensuring you get the best results.
