And just like that, we’re now in the -ber months. You know what that means: holiday sales will soon be at your doorsteps!
And because we pledge to help you become better sellers, we’re not gonna let you go in the fight without the best weapons. So, here’s a plateful of holiday hacks you can try to make the coming holiday season your best one yet!
- Walmart’s new fulfillment solution 🚚
- Level up your influencer campaigns 🪜
- 2024 holiday predictions 🔮
POST OF THE WEEK
ECOMMERCE NEWS
Walmart’s Let’s Grow summit was indeed eventful. The retail titan dropped a lot of bombshells, including a warm welcome to pre-owned items on the platform.
But perhaps one of the best updates Walmart delivered is its grand plan to help sellers elevate their fulfillment strategies. Supply Chain Dive detailed how Walmart’s new Multichannel Solutions program will fulfill orders and manage returns from any ecommerce site!
🔎 The deets
- The program will be accessible to all U.S. marketplace sellers starting Sept. 10, 2024.
- Offers logistics services ranging from China-to-U.S. ocean shipping service to local delivery capabilities. 🚢
- Guarantees reliable shipping and competitive rates, averaging 15% lower than the competition (a.k.a. Amazon)
- If you avail of this service, you can choose between expedited shipping (2 business days) and a standard shipping option (3–5 days).
- Note: This does not apply for sales events and peak season when orders surge.
- Automates customer orders with API integrations and solution providers.
Should you go for it?
If you’re a multi-channel merchant who wants to make sure all your ‘eggs’ get delivered no matter which platform they were ordered from, then it’s definitely a must-try! It’ll surely simplify multi-channel selling and inventory management since you only have one pool to fulfill all orders.
If you wish to leverage Walmart’s world-class supply chain, check the eligibility requirements now to see if you can add this program to your logistics mix. 🍽️
TOGETHER WITH STORI AI
What to do to level up your influencer marketing campaigns
UGC videos are high converters for Q4 because they influence purchase decisions.
But the worst part about UGC and influencer campaigns? Sourcing. Briefing. Management.
Insense stands out because they’re not only an easy-to-use platform, but they also provide managed services to take some weight off your shoulders, including;
- Ready-to-go UGC videos for paid social; they manage everything from creative research to post-production
- End-to-end creator management; from brief development to timely content deliverables - saving you 40+ hours per month.
Join major DTC marketing teams like Victoria Beckham Beauty, GoPure, and Solawave using Insense to scale their UGC and influencer marketing for Q4.
Book a call and get up to 20% off their managed services until Sept 6.
BITES OF THE WEEK
- Rufus-powered Shopping: Amazon's Rufus is rolling out on U.S. shoppers' desktops.
- Social Dangers: Protecting ad spend and brand reputation is harder with UGC and misinformation.
- Time Management Upgrade: Starting October 25, you’ll have more transit time ranges to choose from.
- Walmart’s BIG Moves: Walmart's marketplace is expanding with new product categories, including pre-owned merchandise and more!
TRENDING TOPIC
5 holiday predictions and how to use them to boost your holiday sales
With the ecommerce competition at its peak during the holidays, simply listing your products isn't enough. To truly thrive, you'll need to anticipate the latest trends and adapt quickly.
✨ Check out these 5 predictions from Practical Ecommerce and some tips to help you stay ahead of the game:
- Mobile shopping rules. Expect over half (54%) of online purchases to come from mobile devices.
- Tip: Make sure your listings and ads are mobile-friendly. If your products aren’t easy to browse and buy on a phone, you could miss out on a huge chunk of sales.
- Ecommerce growth slows. Despite early optimistic forecasts, a modest 5% growth is more likely due to economic challenges. With a slower growth rate, shoppers will be more price-sensitive.
- Tip: Keep a close eye on pricing and offer competitive deals.
- Email marketing surges. With a shorter holiday season, expect a 25% increase in email marketing volume.
- Tip: Start your email campaigns early to help you capture attention and drive early sales.
- Social commerce takes off. About 40% of Gen Z shoppers will likely make purchases through social platforms like TikTok.
- Tip: Boost your presence on social media and consider using influencers to promote your products.
- BNPL grows. Buy Now, Pay Later (BNPL) will account for around 9% of online holiday sales.
- Tip: Offer BNPL options to attract budget-conscious shoppers.
🎄 Get ready to sleigh the holiday season
With these predictions and tips, you’ll be ready to stand out and capture those festive sales. So, get your holiday strategy in gear and make this your most successful season yet!
