ICYDK, TikTok’s 18-page holiday marketing guide is out. And it’s got some interesting and fresh approaches worth trying this season!
We highly recommend downloading it—but not before you take a look at the interesting and fresh news this week.
- Retailers’ holiday master plans 📃
- Top Prime Day categories according to a FREE report 🆓
- Amazon Prime Big Deal Days 2024 🎊
POST OF THE WEEK
TRENDING TOPIC
For many merchants, BFCM and the holiday period account for 20% of their annual sales, if not more. Hence, strategies implemented during this time are crucial to an ecommerce business' success.
🎁 So, how do retailers plan to dominate the holidays?
Search Engine Journal summed up their master plans.
- Early prep, especially for inventory management, sales and marketing, and customer service.
- 26% of merchants start preparing 1–4 weeks in advance.
- 27% get their plan in motion 1–3 months ahead.
- 20% start as early as 6 months!
- Increased inventory. 26% of sellers plan to increase their stocks. At the same time, they plan to tackle the challenge of keeping enough stocks, especially their bestsellers for the duration of the season.
- Better marketing. 24% plan on elevating their marketing strategies.
- 29% believe emails are their most effective marketing channel, followed by organic search (25%) and content marketing (6%).
- 16% are making website improvements.
- 9% will be offering special discounts and promos.
🎲 Now that you know what other online retailers have in mind for the holiday season, do you plan on copying them or making your own version? Do tell us if you need help crafting one, ‘coz we also got some aces in our sleeves.
TOGETHER WITH LEVANTA
Which category should you focus on for Prime Day 2025?
Discover the detailed conversion rate lift Amazon sellers experienced from affiliate marketing, broken down by product category. See how your category performed and leverage these insights to drive even greater results next Prime Day.
Here are some key highlights:
🔶 10x sales volume on Prime Day compared to an average day
🔶 4x conversion rate compared to an average week
🔶 20% average conversion rate for top brands on Levanta
🔶 Highest Converting Category: Clothing, Shoes, and Jewelry at 36.81%
BITES OF THE WEEK
- Gaining Speed: Multi-Channel Fulfillment orders get to enjoy faster deliveries starting September 4.
- RFID Required: Starting September 12, full truckload and intermodal shipments require RFID trailer seals.
- Last Call: Make sure you send your Prime Big Deal Days inventory by September 13.
ACTIONABLE ADVICE
Best preparation tips for Amazon Prime Big Deal Days
Amazon Prime Big Deal Days is just around the corner. This fall event happening in October is a huge opportunity to boost your sales.
⏳ But —you need to make sure you’re prepared to make the most out of it. Jungle Scout shared some tips on how you can get ready:
- Offer discounts. Make your products stand out with deals like Prime Exclusive Discounts, coupons, and promotions. These not only attract customers but also increase the chances of landing in the coveted Buy Box!
- Stock up on inventory. Ensure you have enough stock by shipping it to Amazon fulfillment centers before the September 13 deadline.
- Create FBM offers if FBA inventory is low. This allows you to meet customer demand by shipping orders yourself or using a third-party fulfillment center. If your FBA inventory runs out, your FBM offer can still win the Buy Box!
- Optimize listings. Update titles, descriptions, and images to make your listings pop. The better your product looks, the higher the chance shoppers will hit that "buy" button.
- Boost your marketing. Get the word out! Use Amazon PPC, social media, and external ads to drive traffic to your deals.
Prime Big Deal Days isn’t just another sale—it’s your chance to kick off the holiday rush. So, don’t wait until the last minute to prepare.
Use this event to boost your brand, reach more customers, and set yourself up for a profitable holiday season! 🎉
