When a mission-led brand breaks trust, is the mission still believable? Today’s brand had THE voice. THE mission. THE market. Then it got exposed—literally. What followed? A scandal, a lawsuit, and one of the most calculated comebacks in[...]
It’s that time of the week again wherein we take one brand and dissect it with what they’re doing right. Why? So you can apply this to your own brand, of course! Tune in as we dive in deeper to provide you the blueprint! Today’s[...]
Want to know Amazon’s secret to building (and continuously growing) its ecommerce empire? Millions of tiny orders! And Walmart+ is ‘copying’ this strategy to replicate the success of its rival. That makes the ecommerce competition[...]
Monday’s reality check: One way or another, we all struggled to turn things around. Even Amazon did, with Alexa reportedly facing challenges in its generative AI integration. But like they say, life is like a wheel. So when you’re on[...]
Days after the class action from UK retailers, Amazon is facing yet another legal battle. This time, it’s from drivers who demand more benefits and overtime pay. These drivers play a huge role in Amazon’s fulfillment process. If this[...]
With Prime Day 2024 around the corner, sellers all over the country (and the globe) are kicking the high gears on their marketing efforts. But before you start your planned tactics, we think you need to know ALL sides of paid promotions.[...]
Here’s a silent wish every online seller should have: To be like Mark Zuckerberg, who silently watches as Facebook Marketplace gains a customer base 4x larger than Amazon’s. Well, nothing is impossible. But you should start by[...]
Walmart’s literally flying with its Wing drone delivery to its app! Guess the sky’s not yet the limit for ecommerce innovation. 🪂 But that’s not the biggest news we have for you today. We have some scoops that span another[...]
Merry Monday. Are you having a hard time selling on Amazon lately? It’s not just you, though. But you may want to know other ways to boost your sales through other means—like the ones we share with you today. BLACK MARKET Around 35,000[...]
DYK Amazon is facing another lawsuit? The retailer allegedly used non-public data belonging to UK merchants without authorization to manipulate the Featured Offer (formerly Buy Box). Now, the merchants want to face Amazon in court and[...]
Happy Thursday. There’s a question in our minds while writing today’s issue: why do some people prefer working alone and how do they efficiently achieve their goals on their own? That takes a lot of skills and resourcefulness, so hats[...]
We loved how our very first Brand Deep Dive issue was received the other week. And yes, we’re still hearing you out—if you loved it, then here’s another one for you. Want your product to be featured next? Hit the reply button! ✉️[...]
They say the best way to someone’s heart is through the stomach. That’s probably why Amazon recently partnered with Grubhub—to win the hearts of buyers by giving them access to hundreds of thousands of restaurants on the platform.[...]
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