Here’s a piece of hot Tuesday news: Amazon just announced the fees and requirements for its low-cost store! And it’s a long list—a story for another day.
But our list of equally sizzling news for today isn’t that long, so why not check it out first? 👇
BLACK MARKET
AI adoption in ecommerce has been astronomical. Not only did it help with generating marketing content, but it also streamlined workflows and automated tasks.
But…
There are always two sides to a coin. A recent article from Security Boulevard reports on the rise of ecommerce fraud and how AI is becoming its driving force.
🤖 Fraudulent AI
How do you fight it?
The most common strategy so far is to strictly implement Know Your Customer (KYC). In short, confirm shoppers’ identity to make sure they’re actual people.
However, this will increase the buying friction because adding more identification steps will lengthen the checkout process. Right now, it boils down to a difficult choice: Do you want less fraud or less customer friction?
Which would you choose? 🫵
TOGETHER WITH WALMART MARKETPLACE
Holiday shoppers are crossing off their gift lists earlier than ever. According to Vericast, 44% plan to start their 2024 holiday shopping in October or sooner.*
With Walmart.com being the go-to destination for millions of holiday shoppers, it’s a crucial time to join Marketplace and get your products within their reach.
As a Marketplace seller, you can access:
Plus, no monthly or setup fees, ever. It only takes a few minutes to create an account for what could be a game-changing move in scaling your business. Sign up for Walmart Marketplace today.
BITES OF THE WEEK
AMAZON NEWS
As we promised yesterday, we’re gonna give you an overview of the innovations unboxed during unBoxed 2024.
Let’s dive in, shall we?
SOCIAL PULSE
If you’re looking for a fresh way to stand out this holiday season, Net Influencer has an interesting suggestion: edutainment marketing. It’s basically what it sounds—content that educates while it entertains. 👓
According to a report by Sprout Social, 66% of consumers find edutainment content the most engaging. In fact, 48% have increased their interaction with brands that use this tactic over the past 6 months!
🤸♂️ How can you jump on this trend?
🖐️ Should you use edutainment marketing?
Definitely!
Consumers are overloaded with traditional ads, especially during the peak season. And edutainment cuts through the noise!
When people learn something from your brand in a way that entertains them, they’re more likely to trust you and even share your content with others. So, don't miss out on this strategy. It’s fun and effective, and stats show it works!