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SellerBites Branding

Amazon faces déjà sue in Arizona

By SellerBites
August 16, 2025


If the marketplace was a movie this week, it’d be a courtroom drama spliced with a holiday blockbuster and a sprinkle of mystery stars. 🎭

Here’s the week in bites:

AMAZON NEWS

Arizona’s legal beef with Amazon refuses to stay buried. Attorney General Kris Mayes has refiled two lawsuits, accusing Amazon of rigging the Buy Box and operating a Prime cancellation “roach motel” scheme.

🍪 Quick bits

  • Buy Box claims: Shoppers were misled into thinking the featured price was the cheapest.
  • Favoritism factor: Allegedly boosted Amazon’s own listings or those paying steep FBA fees.
  • Receipts included:
    • 2021: Bob Marley vinyl—$22.97 in the Buy Box vs. $18.89 from another Prime seller.
    • 2022: Corsair headset—$107.99 in the Buy Box vs. $71 elsewhere.
  • Prime “roach motel”: Pre-2023 cancellation flow allegedly needed 6+ clicks, cutting cancellations by 14%.

💬 SellerBites’ take

Did you notice? Every time regulators take aim, the script is the same: inflated Buy Box prices, favoritism, and calls for reform.

The thing is, if the Box looks rigged, every seller in it looks guilty by association. You might win by the rules—but if the rules are on trial, your victories carry collateral damage: lost trust.

In short: when the Buy Box burns, it scorches everyone inside it.

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BITES OF THE WEEK

Pandora confirms cyber breach amid rising online fears

The cyber breach list keeps growing, and this time it’s Pandora

The global jeweler confirmed a cyber attack last week. No credit cards or passwords were stolen, but for Gen Z shoppers already twitchy about online risks, that’s still enough to tank a purchase.

🍪 Quick bits

💬 SellerBites’ take

Sadly, hackers don’t care if you sell diamonds or dog treats—they just want in.

If you’re still thinking “it won’t happen to me,” remember—every brand on today’s breach list once thought the same thing. Right up until it happened. 

It never hurts to be prepared. 😉

Amazon trims seller reviews to stars-only

Amazon just “simplified” seller reviews—by scrapping written feedback altogether. Buyers can now only leave star ratings. No comments, no explanations, just… stars.

It’s faster for buyers, sure—but for sellers, it’s a recipe for confusion, frustration, and mystery one-stars.

🍪 Quick bits

  • No more comments: Seller feedback is now stars only.
  • FBA still takes the hit: Amazon’s shipping mistakes? Still your problem.
  • Blind criticism: Without context, you can’t fix or appeal bad ratings.
  • The slow squeeze: Many suspect this quietly targets smaller accounts.
  • Hidden reasons: Amazon explained that before a buyer can leave a low-star rating, they must first select a reason. But can sellers see this reason? For now, it’s unclear.

💬 SellerBites’ take

For many sellers in the community forum, this isn’t streamlining—it’s blindfolding. 

Amazon calls it efficiency, but sellers see the move for what it is: less detail, fewer disputes. The trade-off? More silent damage to account health. 

And that’s dangerous. By the time you notice the squeeze, it could already be too late to recover.

Author : SellerBites

Faith began working on SellerBites in 2021, a weekly newsletter that provides sellers with the latest news and updates in FBA. With first-hand experience in managing various seller and vendor accounts, she understands what sellers face on this platform. Her background led to the conception of SellerBites, which main goal is to help people become better, more informed entrepreneurs in the Amazon marketplace.


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