Ecommerce is entering a new phase.
Here’s what sellers should be watching right now 👇
Different stories. Same takeaway.
Selling on Amazon isn’t getting simpler — it’s getting smarter. Sellers who understand these shifts early will stay ahead.
AMAZON NEWS
Amazon is calling a major internal meeting to investigate a wave of outages tied to its growing use of AI in software development.
According to reports, engineers flagged a “trend of incidents” with a “high blast radius” linked to GenAI-assisted code changes—prompting leadership to convene a company-wide engineering deep dive.
The urgency comes after a six-hour outage earlier this month that knocked Amazon’s website and app offline, blocking customers from completing purchases.
Internally, Amazon also identified several AWS disruptions connected to AI coding tools, including one case where an AI agent made system changes that led to extended downtime.
🖥️ Now the company is tightening guardrails:
Big picture:
AI can speed up coding—but Amazon’s recent outages show the risks
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BITES OF THE WEEK
TRENDING TOPIC
Amazon advertising isn’t just an optional growth lever anymore—it’s the cost of staying visible.
In 2026, the platform’s ad ecosystem is evolving fast, forcing sellers to rethink how they allocate budgets and run campaigns.
Here’s what’s changing 👇
1️⃣ Sponsored Products can’t do all the work anymore
Many sellers still pour most of their budget into Sponsored Products — but that only covers bottom-of-funnel shoppers. Smart brands are spreading spend across formats like Sponsored Brands, Sponsored Display, and Amazon DSP to capture traffic across the entire buying journey.
2️⃣ AI is reshaping ad targeting
Amazon’s ad system is shifting from simple keyword matching to customer-based targeting, using AI to match ads with shoppers based on behavior and interests — not just search terms.
3️⃣ Video and streaming ads are entering the mix
New formats like Sponsored TV and interactive video ads are expanding Amazon’s ad reach to places like Prime Video and Fire TV, turning streaming content into another discovery channel for brands.
4️⃣ Data matters more than ever
Top sellers are tracking metrics like ACoS, ROAS, and conversion rate constantly — and adjusting bids weekly instead of setting campaigns and forgetting them.
5️⃣ Competition (and costs) are climbing
With more brands advertising on Amazon each year, ad costs are rising and winning requires smarter campaign structure, not just bigger budgets.
Bottom line:
Amazon ads in 2026 reward sellers who treat advertising like a strategic growth system, not a simple PPC tool. Sellers who diversify formats, leverage AI targeting, and optimize campaigns constantly will stay competitive — while everyone else pays more for fewer clicks.’s splitting between marketplace scale and brand ownership, and sellers increasingly need both to thrive.
SOCIAL PULSE
One Amazon seller asked the question everyone thinking about FBA eventually wonders: “How hard is private label manufacturing, really?”
Turns out, the answer from experienced sellers is pretty consistent 👇
1️⃣ Manufacturing isn’t the hardest part
Many sellers say finding a manufacturer (usually via Alibaba) is surprisingly straightforward. You request samples, negotiate pricing, tweak the product, and place an order. In fact, private label products are often just existing items made by manufacturers and branded under your name, not completely new inventions.
2️⃣ The real challenge is everything around it
Where things get tricky:
Private label sellers don’t just source products—they handle product research, branding, listings, and marketingthemselves.
3️⃣ Quality control can make or break you
Reddit sellers warned that working with factories means:
Skipping this step can lead to thousands of defective units arriving at Amazon.
4️⃣ Logistics adds hidden complexity
Manufacturing is just step one. After that comes:
Even though Amazon handles fulfillment later, sellers still manage sourcing and getting inventory into Amazon’s network.
5️⃣ Competition is the real difficulty
Private label used to be easier—but today the model is far more competitive. Sellers face rising ad costs, stricter policies, and global competitors launching similar products.
Bottom line:
Manufacturing itself isn’t the hard part.
Winning the product, branding it well, and launching it successfully?
That’s where most sellers struggle.
