Good Morning, and welcome to another week with SellerBites. In case you've been out soaking up the sun or drowning in a Malibu Sunset cocktail, we have the scoop to get you up to speed. Here's what's been trending in the Amazon sphere this past week:
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Is Amazon FBA the right route for small businesses? David Glick, former Amazon VP of Fulfillment Technology, seems to think so. He believes that doing business via FBA is highly advantageous. "If you are [a] small [business], your best bet is just to use FBA." Being enrolled in this service means alleviating yourself from many hands-on tasks you'd typically be tied up in, allowing you to spend your time doing other things like scaling your business and looking for new opportunities.
Amazon FBA Pros:
FBA solves many issues that would otherwise be time-consuming and expensive for many smaller sellers and provides an excellent platform for people to get started on their e-commerce journey. That said, assess your business before getting started to see if it's a right fit for you and your products.
Amazon FBA Cons:
Amazon FBA has some great features that help take your business up to the next level, but in the end, you'll need to evaluate whether it's in line with how you want to grow your business.
BITES OF THE WEEK
Getting reviews on Amazon has always been a hot topic for sellers because we all know how influential they are in growing your brand, sales, and ranking. A 2017 study stated that 92% of customers are more likely to purchase after reading a positive review, yet 52% of sellers are still finding it challenging to obtain them. Now, more than ever, Amazon is cracking down on sellers who are using illegal methods. So, how is it possible to get reviews legally in 2021? Jungle scout breaks it down into two categories, Amazon Methods and Seller Methods.
Another commonly used method to obtain reviews on Amazon are product inserts. While it may be effective, it's important to be cautious with your wording so as not to violate Amazon TOS. As an alternative, some sellers focus on building their brand outside of Amazon to demonstrate the legitimacy of the products and customers without infringing Amazon guidelines.
Once you've figured out a strategy that works for you, keep an eye out for negative reviews and address them quickly. Then, watch your conversions transform, and your listings get the attention they deserve.
TRENDS & TRENDING
Ever wanted to go back in time and give your past self a word or two of advice? Unfortunately, we're still waiting for some machine or magic hot tub to come into existence, but until then, we go back in time with Reddit user u/urirahimi, who shares their four years worth of Amazon experience they wish they had known when they got started:
Seven figures later, u/urirahimi is thriving and sharing a wealth of knowledge to help new sellers get a better start. Cheers to you, u/urirahimi.