Here’s what consumers are expecting from Amazon sellers

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Precision, transparency, loyalty — that’s what today’s shoppers expect. Amazon isn’t just a retailer anymore; it’s a services powerhouse.

For brands, winning in 2025 means rewarding loyalty in smarter, more personal ways while keeping delivery fast and crystal-clear.

• Why you should prioritize customer loyalty 🫂
• Here’s what consumers are expecting from sellers 🛻
• Take this chance to grow your Amazon business ✨
• Amazon’s shifting to being a services company 📦️

TRENDING TOPIC

Avery Dennison’s latest research shows online shoppers are raising the bar.

According to Supply Chain Digital,  flexible delivery, accurate timing, and real-time tracking aren’t perks anymore—they’re the baseline. 

Retailers and carriers who can deliver on these expectations stand to earn trust, loyalty, and even premium payments.

📦 What consumers want

• Flexible delivery options and real-time tracking are top priorities.
• 61% of shoppers are willing to pay more for delivery that fits their needs.
• Tracking is especially valued for fragile, high-value, or bulky items.
• Younger shoppers (16–24) are much more likely to pay extra for tracking than older ones (61–70).

⚠️ Where delivery fails

And they want more…

• Order fulfilment: Picking errors, phantom inventory, and warehouse bottlenecks delay orders.
• First mile: Early “shipped” notifications before carrier pickup create trust gaps.
• Sorting centers: Manual processes, poor labelling, and high parcel volumes increase errors.
• Last mile: Missed hand-offs, routing mistakes, and ETA uncertainty frustrate customers.
• Delivery and returns: 20% of parcels fail first delivery; slow, confusing returns erode trust.

🤖 The path to better delivery

Brands need to meet customer expectations. The best approach is to invest in reliable carriers.

Consider:

• Automation, RFID, and real-time updates reduce errors.
• Photo proof, ETA alerts, and flexible redelivery improve the customer experience.
• Treat returns like outbound deliveries: track every step, provide clear instructions, and issue timely refunds.

Also, embrace transparency, and offer flexible delivery options. 

Consumers will reward clarity and speed with loyalty—and sometimes extra revenue.

TOGETHER WITH SELLER INTERACTIVE

What’s really holding your Amazon growth back?

You’ve optimized listings. You’re running PPC. You’ve read all the blogs. So… why isn’t it translating into real growth?

That’s where Seller Interactive comes in.

We’re not here to sell you a magic hack. We’re here to show you exactly what your current strategy is missing.

From underperforming keywords to untapped ad opportunities, our team of Amazon experts will walk you through what’s actually going on inside your account—and where your next wins are hiding.

Our full-service team manages over $2M in monthly ad spend across categories like health & wellness, home & kitchen, supplements, and more. And we don’t just launch ideas—we back them with data, test them, and scale what works.

Think of us as the partner who brings clarity and execution to your Amazon strategy.

Book a free Discovery Call

BITES OF THE WEEK

• Click Confidence Delivered: Transparent shipping, reliable delivery, and clear timelines turn checkout hesitation into trust and repeat customers.
• Video Goes Interactive: Amazon’s new Sponsored Products format lets advertisers showcase multiple product features through clickable, personalized video thumbnails.
• Profit Made Simple: Profit Analytics helps sellers track costs, fees, and profitability, modeling changes to optimize operations and pricing.
• FBA Insights Unlocked: The updated FBA Enrollment Opportunities tool shows why ASINs benefit from FBA, optimizing delivery speed and sales potential.

AMAZON NEWS

Amazon is now mostly a services company

Amazon just hit a major revenue milestone.

According to Marketplace Pulse, retail now makes up only 40.5% of its total revenue — meaning most of Amazon’s business is no longer selling products, but selling the infrastructure behind ecommerce.

📦 Amazon’s new reality, in a nutshell

Amazon is highlighting that shift more openly, too. 

In its Q3 earnings, only a handful of wins were about actual retail stores or delivery. The rest focused on AWS, AI, ads, and supply chain services — the parts that now drive growth and profit.

• Retail brought in $73B in Q3 2025, while services hit $107B — a gap that keeps widening every year.
• Ads alone generated $17.7B, growing 22% YoY, and now reach 300M+ U.S. consumers across Prime Video, Twitch, Fire TV, live sports, and more.
• Third-party seller services hit $42.5B, with sellers accounting for 62% of units sold and Amazon collecting around 50% of their revenue through fees.
• Amazon’s supply chain tools (AGL, AWD, FBA, and MCF) are now powering logistics for TikTok, Shopify, SHEIN, and others. (*cough* Amazon becoming the backbone of competitors’ growth.)
• Amazon Business likely crossed $50B in annual run rate, strengthening its B2B footprint.
• Retail used to be 60% of Amazon’s business seven years ago. Now it’s 40% — and still dropping.

🌎 Building beyond the storefront

Amazon may still look like a retailer from the outside, but under the hood, it’s becoming the operating system of global commerce.

HOT TOPIC

Brands should prioritize rewarding loyalty

Consumers are feeling the financial squeeze more than ever.

And now, loyalty currencies (points, cashback, miles) are becoming the new value engine for both sides of the checkout counter.

According to The Wise Marketer, BFCM 2025 is signaling a major shift: shoppers are relying less on deep discounts and more on loyalty rewards to stretch their budgets.

💗 The loyalty lift

Retailers aren’t ditching discounts entirely, but loyalty programs are quietly taking center stage and outperforming traditional markdowns. 

Here’s the big picture:

• Discount fatigue. Blanket discounts cut into margins and treat all shoppers the same. Loyalty rewards can target high-value customers without slashing prices across the board.
• Points mean planning power. Consumers now treat points and cashback as part of their financial strategy — not bonuses. Redemptions in groceries, fuel, and essentials are rising fast.
• More data, better engagement. Loyalty interactions create behavioral data you can use to personalize offers — crucial during noisy seasons like BFCM.
• Everyday earning is the norm. Shoppers expect rewards on routine buys, not just holiday splurges. This “continuous loyalty cycle” keeps them engaged year-round.

🎁 What this means for BFCM 2025

This year won’t just be about who offers the deepest cuts — it’ll be about who offers the smartest value. Think:

• Enhanced point multipliers
• Bonus cashback events
• Member-exclusive access and perks
• Precision rewards over across-the-board markdowns

Again, loyalty isn’t replacing discounts — it’s just becoming the more sustainable, margin-friendly version of them.

This means loyalty is the strategy.