Amazon CEO Andy Jassy just told staff what no one wants to hear: AI isn’t just a tool—it’s your future replacement. His latest memo warns employees to skill up fast or risk getting left behind as the company leans harder into generative AI.
And it’s not just employees feeling the pressure, sellers are seeing the ripple effects too:
HOT TOPIC
Amazon is reportedly stretching Prime Day into a four-day sales marathon this summer. More days, more deals... right?
Not quite.
According to Retail Brew, instead of racing to offer discounts, many FBA sellers are pumping the brakes. With tariff uncertainty looming and margins under pressure, brands are tightening their grip on pre‑tariff inventory like it’s liquid gold.
🥒 Why Prime’s in a pickle
Brands are prioritizing profitability over participation. Agency heads report:
“There has been a greater focus on inventory preservation and margin this year given larger macroeconomic factors,” said Kyle Olson of Podean.
🧠 Less flash, more strategy
This year’s Prime Day is shaping up to be more of a chess match than a clearance bin. For many sellers, it's not about going big, it's about staying smart.
TL;DR: Amazon wants its biggest Prime Day ever. Sellers? They're playing it safe with fewer deals, tighter margins, and eyes on Q4.
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BITES OF THE WEEK
TRENDING TOPIC
If you logged into your FBA dashboard around June 16–17 and thought your entire inventory disappeared, you weren’t hallucinating.
A post in Seller Central sounded the alarm after a widespread system glitch wiped critical FBA data from many accounts. Sellers lost visibility into sales, inventory levels, and inbound shipments.
🌀 Dashboard gone rogue
It started with one seller posting about missing data. Within hours, dozens more jumped in to confirm the chaos:
Amazon reps eventually joined the thread asking for case numbers and assuring sellers that engineers were working on a fix.
A few updates trickled in with reports of restored data, but no official statement was issued.
🛠️ When the data disappears
Glitches like this aren’t rare, especially during backend updates. But when your dashboard goes dark, here’s your play:
Even better: don’t wait for a glitch. Make dashboard audits part of your routine.
AMAZON NEWS
Amazon is rolling out a new standalone policy targeting stolen goods starting June 30, 2025.
eCommerceBytes reported that the move isn’t about a new rule—it’s about repackaging an old one under regulatory pressure.
BUT it’s igniting fresh heat over what counts as “legitimate sourcing”… and whether sellers get the same protection as buyers.
📃 What’s changing (and what’s not)
The policy reaffirms Amazon’s long-standing ban on stolen items—but this time, it’s formalized under its own dedicated policy page. Enforcement remains serious:
That last bit is a pointed message: store receipts from OA/RA won’t cut it. And sellers know it.
💬 Cue the chaos
The announcement kicked up long-simmering OA/RA tensions.
This policy is meant to build buyer trust—but sellers say trust should be a two-way street.
