Amazon’s Prime Day isn’t just getting longer—it’s getting louder. Its sound? Ca-ching! 📦💸
With U.S. shoppers expected to spend $23.8B over the 96-hour stretch, it’s basically two Black Fridays rolled into one.
Here’s what you’re competing with. 👇
BLACK MARKET
Just like sellers, scammers are gearing up for Prime Day. But instead of dropping deals, they’re out to steal from customers.
According to Fox News, security experts have uncovered over 120,000 fake Amazon websites launched in the past two months, timed perfectly to prey on the sale frenzy.
🎣 Scam season is in full swing
These scam sites are crawling with malware, phishing traps, and counterfeit listings. With shoppers rushing to grab lightning deals, they're more likely to fall for convincing fakes.
“Limited-time offer!” → Click → Boom, their info’s gone.
🚫 Amazon’s not sitting this out
No official press release yet, but actions speak louder:
Still, the rise of AI means scammers are scaling faster than ever. Shut down one site, and three more sprout up like digital weeds.
🧠 Well, this affects you too
If fraudsters can fake Amazon, your storefront’s fair game. Time to get proactive:
Prime Day scam waves aren’t new, but they are getting sneakier. Stay sharp, keep it clear, and don’t let urgency override common sense.
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Millions of shoppers turn to Walmart.com every summer for travel must-haves, outdoor essentials and seasonal gear
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It’s their biggest offer ever and includes:
Don’t wait—New Seller Savings runs through January 31, 2026, but the sooner you start, the more you can save. List your products now and make this your biggest summer yet.
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BITES OF THE WEEK
SOCIAL PULSE
Even with inflation anxiety running high, U.S. Amazon shoppers are NOT jumping ship.
According to Investing.com, a new Jefferies survey of 700 U.S. consumers found 62% spent the same or more on Amazon over the past three months—despite 80% saying they’re worried about rising prices, particularly from new tariffs.
🛍️ Spending dips, but not dramatically
There are signs of belt-tightening:
When asked what they'd do if inflation worsens, 45% said they’d cut Amazon spending—not switch to other retailers.
👑 Prime stays sticky
Amazon Prime remains the loyalty anchor:
Jefferies expects the July 8–11 Prime Day to give memberships another bump.
🥇 Amazon still leads
When it comes to online retail must-haves, Amazon stays dominant:
So, shoppers aren’t bailing on Amazon, but they are definitely watching their wallets.
With Prime Day around the corner and search traffic heating up, your offers need to hit hard. This year, it’s all about making every dollar feel worth it.eyes on the long game.
ACTIONABLE ADVICE
FBA is a powerful model, BUT let’s not pretend it’s bulletproof.
Just recently, some U.K. Amazon sellers got hit with delivery delays at a key fulfillment center. And it’s not an isolated glitch, FBA hiccups have a long history, from shifting priorities to warehouse overloads. 🖐️
My Amazon Guy shared tips on how to keep your business going during tough times.
🛠️ Outrun the chaos
Prime Day’s coming, and with it, chaos in the fulfillment pipeline. The sellers who survive FBA hiccups aren’t lucky—they’re prepared. Having a Plan B isn’t panic. It's a strategy. 🤔
