Every brand starts small and humble, but not all make it big in the ecommerce arena. Yes, having a strong motivation to succeed is good, but some brands confuse it with unnecessary aggressiveness along the way.
Our featured brand for today teaches how important it is to stick to your roots and original purpose. Plus, it gives a scoop on how to leverage Amazon’s advertising services to shine a spotlight on your products.
SCRATCHING THE SURFACE
For most of us living in a busy world with even busier days, sleep, stress, and digestion can be a problem. Jewel Zimmer and Taylor Lamb wanted to do something about it.
Enter Juna, a California-based wellness startup powered by the natural goodness of plants and a touch of science. Juna quickly found its way into the hearts (and medicine cabinets) of those ready to take control of their well-being, and here’s its story.
🌿 A story rooted in purpose
Juna's story is one of passion meeting purpose. From day one, Juna wasn’t just another wellness brand.
But what really sets this startup apart is the heart behind it. ♥️
The brand knew that the wellness industry was growing rapidly, but there's a gap in products that truly deliver. So, they created something people could trust—something backed by science and nature in equal measure.
🔑 Key moments in Juna's journey
You're closer than you think
Let Juna’s story remind you that starting small doesn’t mean thinking small. You don’t need to have everything figured out—what matters is that you bring that idea to life. As sellers, your vision, passion, and determination are the seeds of something incredible. 🤏
So, what’s your Juna moment? What’s the idea you can turn into a movement?
TOGETHER WITH SELLER ALLIANCE
Selling on Amazon is tough—whether you're just starting out or have been at it for years, the challenges are real.
But don’t let that hold you back. You’ve got the determination; now you just need the right support to help you grow.
That’s where Seller Alliance comes in—a FREE community powered by industry experts who’ve scaled 8-figure brands and are ready to help you succeed.
Why join Seller Alliance?
Selling on Amazon isn’t easy. Surround yourself with people who are on the same journey and those who have already succeeded.
You’re not alone. Join the waitlist and leverage this powerful community today!
DIVING DEEPER
Whether you love it or doubt it, there’s no denying the potential of Amazon Ads in helping small brands make their mark. Juna decided to take the plunge, and that decision paid off—with 300% more sales!
What started as cautious clicks quickly turned into a successful sales growth story.
🎯 Eye on the goal
Juna's mission is to help women tackle daily health challenges with plant-based solutions. But it wasn’t just about great products— it was about getting them into the hands of the people who needed them.
By 2023, Juna had learned a few things along the way and was certain of 3 truths:
🦸 The hero is the hero
As a master at starting small and winning big, Juna kicked things off with Amazon Sponsored Products campaigns. But instead of going all in, Juna took a careful, measured approach.
Juna started by promoting its hero product, Detox Drops. As a "customer favorite," it was the perfect choice to introduce the brand to new audiences. Once the Detox Drops gained traction, Juna expanded its strategy, advertising their Detox Enzymes and Nightcap Sleep Gummies.
Within just a year, Juna achieved 300% sales growth and a return on ad spend (ROAS) of 5.5!
Juna’s journey is proof that Amazon Ads, when done right, can take your brand to new heights. 🚀
SUCCESS BLUEPRINT
One way to know if you're getting left behind is if your strategy still doesn’t include hero product videos. ICYDK, it’s the thing right now in online shopping and social media.
A survey from Wyzowl found that 88% of people were persuaded to purchase after watching a brand’s video. So, it’s not just a “nice thing to have” anymore—it’s the new normal. 📹
Sauce identified 5 ways to use hero product videos for maximum results:
1. Remember that video is King
People just don’t have the time (or attention span) to read long product descriptions or scroll through reviews. They want to see it, believe it, and buy it. And videos are the perfect way to make that happen.
2. Put videos on your storefront
Oh, and make sure the video is right at the top of the page. You’ve got a few seconds to grab people’s attention—use them wisely. If your video shows how your product can solve a real problem, you’ll be building trust from the get-go.
3. Make your hero videos work harder
It doesn’t matter how cool your video looks if it doesn’t actually make people want to buy.
4. Don't keep your hero videos to yourself
Video content becomes even more powerful when it's used across multiple platforms. So, spread it wherever you can—on your website, social media channels, and even in your email campaigns.
5. Track, analyze, and improve your videos
Once your hero product videos are live, check how they’re doing.
You don't have to settle for the first version of your video. Track your results and tweak as you go.
▶️ Lead the video revolution
This year, video will account for 82% of all Internet traffic. If you’re not utilizing video in your marketing tactics, your customers might move on to somebody who does.
