Shoppers don't want your discounts anymore

If chaos had a holiday flavor, it’d be fake claims, skipped discounts, and a pile of returns. 

Let’s dive in before the tinsel tangles.

• Your Amazon stack is costing you ⏰
• Discounts aren’t winning hearts anymore 💔
• Fake claim knocks a seller off their spot 🚨
• Keep holiday returns under control 🎁

HOT TOPIC

Shoppers are tightening their belts, and they’re not waiting around for doorbuster deals to save them. 

Instead, consumers are turning loyalty points, cashback, and miles into a kind of “shadow currency,” one that’s quietly reshaping how retailers approach BFCM 2025. 

🍪 Quick bits

• Loyalty is the new coupon. Shoppers are using points and cashback as part of their financial planning, especially for essentials.
• Discount fatigue is real. Blanket markdowns drain margins, while rewards let retailers target their highest-value customers.
• Data is the real prize. Loyalty interactions generate behavioral insights that help brands personalize offers during noisy events like BFCM.

💬 SellerBites’ take

Loyalty isn’t just edging into BFCM, it’s muscling its way to the front. When shoppers start treating points like paycheck extensions, the game shifts fast.

Discounts still grab attention, but rewards build habits. And in a season where every retailer is shouting, a well-timed points boost is the nudge that actually lands.

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BITES OF THE WEEK

• Digital Momentum Watch: Walmart’s soaring ecommerce growth boosts revenue, but rising costs and margin pressure cloud its Q3 outlook.
• Credit That Grows: Sellers can now access flexible, transparent revolving credit through Amazon Lending and Uncapped to fund ongoing growth.
• Fresh Pressure: Amazon’s expanding fresh grocery delivery intensifies pressure on retailers, pushing Walmart and grocers to accelerate ecommerce innovation.
• Cautious Cheer Ahead: NRF says consumers feel wary but remain financially strong, driving record holiday spending despite tariffs and inflation.

SELLER CONFESSIONS

Seller got bullied off their listing over a fake claim

One seller found themselves sweating bullets after another seller accused them of listing a counterfeit product, despite the fact that the item came straight from a liquidation auction.

The accuser threatened an A–Z claim unless the listing disappeared, and OP folded fast, pulled the product, and wondered if it was a real risk or just Amazon-flavored fearmongering.

🍪 Quick bits

• Liquidation does not equal legitimacy. Even genuine items from liquidation are treated like napkin receipts, useless if authenticity is questioned.
• Brand-owned listings are traps. Selling on a brand-registered ASIN puts you one complaint away from trouble.
• Ungated is not a green light. Listing is allowed, but Amazon doesn’t assume you should.
• Veteran seller advice: “Freeloading on someone’s brand will get you burned.”
• One complaint is enough. Even a single counterfeit claim can trigger a suspension.

💬 SellerBites’ take

This is the dark side of listing on brand-owned ASINs: you’re playing on someone else’s turf, and they have the refs, the rulebook, and the replay booth. 

The threat may or may not have been real, but the risk absolutely was.

TRENDING TOPIC

Returns don't have to ruin your holidays

The holiday season is in full swing, and returns are piling up faster than gift wrap in your living room.

Amazon’s new centralized returns dashboard aims to flip the script, giving you a clear view of trends, insights, and recovery opportunities before the returns avalanche hits.

🍪 Quick bits

• Track everything in one place. From total returns to return rates, refunds, and critical reviews, metrics are easier to access.
• Spot trends before they bite. ASIN insights help identify top return reasons and ways to reduce them.
• Recover value faster. Grade & Resell metrics show net recovery, sold units, and other performance checks.
• Full control. Adjust settings for both FBA and Merchant-Fulfilled items, and manage reports, feedback, and returned inventory from the resource hub.

💬 SellerBites’ take

Returns can sink both profit and reputation, but knowledge is power. With this dashboard, Amazon is handing sellers the keys to preempt problems instead of scrambling after them.