Can you guess how much is the expected Thanksgiving spending of consumers this year?
Well, it’s really not much—just $125 billion from around 236 million people!
Another question: Do you know the best way to cop a portion of this value? We do, and we have the answer below. ⤵️
BIG IDEA
The holidays are almost here, and it’s time to bring out the big guns for your marketing strategy.
We’re talking about influencer marketing—a game-changer for brands looking to shine bright this season. With everyone scrolling for gift ideas, the right influencer can give your campaigns the boost they need. ✅
Kraus Marketing shared insights into harnessing the power of influencers to make this season a hit.
🫵 The ones who get your audience
First things first, know your crowd. Are you targeting trendy teens, stylish moms, or tech-savvy professionals?
Once you have that nailed down, find influencers who vibe with your brand and audience. Remember, the right influencer isn’t just someone with followers—they’re someone with the right followers.
Speaking of followers, you’ll need to decide between micro and macro-influencers.
🤝 The ones with authenticity
When influencers share their experiences with your product, their followers see it as a genuine recommendation, not an ad. And during the holidays, when emotions and traditions take center stage, authenticity resonates even more.
So, how do you know if an influencer will deliver authentic campaigns?
Well, here are the grinchy moments they SHOULDN’T have:
🛷 Sleigh your holiday
The holidays are all about connection. With the right influencer strategy, your brand can create campaigns that resonate far beyond the season.
TOGETHER WITH REVIEWSCOOP
No, it's not compelling high-quality photos. It's not just ranking on the first page of the SERPs.
If it's not these factors that people say you should pay utmost attention to, then what is?
We'll let you in on a secret most Amazon sellers don't know: it's high-quality product reviews!
But what if you're new to selling on Amazon and don't have any reviews about your product yet? How will you stand out from your competitors?
ReviewScoop has got you covered!
It's the safest way to get reviews and social proof from genuine testers, fast!
What you'll get:
Use high-quality reviews as leverage against your competitors. Let your products shine with verified product reviews!
Interested in trying this out? Get 5 FREE Amazon 5-star ratings on your first order ($100 value!)
BITES OF THE WEEK
ACTIONABLE ADVICE
The holidays are the perfect excuse to sprinkle a little extra into your social media strategy. While the idea of interactive posts might make some people groan (hello, yet another giveaway), festive engagement doesn’t have to be predictable or pricey.
🔆 Sendible listed 5 creative ways to light up your followers' feeds this holiday season:
🥂 Merry marketing
The ideas above aren’t just about engagement; they’re about creating lasting memories and bringing a little extra joy to your followers’ feeds. Here’s to a jolly and successful holiday campaign—happy posting!