How to harness influencer marketing for a profitable holiday season

Can you guess how much is the expected Thanksgiving spending of consumers this year?

Well, it’s really not much—just $125 billion from around 236 million people!

Another question: Do you know the best way to cop a portion of this value? We do, and we have the answer below. ⤵️

• Profitable influencer marketing 💲
• High-quality reviews = Successful holiday selling 👌
• Festive social media campaigns 🎄

BIG IDEA

The holidays are almost here, and it’s time to bring out the big guns for your marketing strategy.

We’re talking about influencer marketing—a game-changer for brands looking to shine bright this season. With everyone scrolling for gift ideas, the right influencer can give your campaigns the boost they need. ✅

Kraus Marketing shared insights into harnessing the power of influencers to make this season a hit.

🫵 The ones who get your audience

First things first, know your crowd. Are you targeting trendy teens, stylish moms, or tech-savvy professionals?

Once you have that nailed down, find influencers who vibe with your brand and audience. Remember, the right influencer isn’t just someone with followers—they’re someone with the right followers.

Speaking of followers, you’ll need to decide between micro and macro-influencers.

• Micro-influencers: They have 1,000—100,000 followers—basically an intimate and comforting community. If you want deeper audience connections, microinfluencers are your pick.
• Macro-influencers: They have 100,000+ followers, big and hard to miss. If you need wide-scale visibility, go macro.

🤝 The ones with authenticity

When influencers share their experiences with your product, their followers see it as a genuine recommendation, not an ad. And during the holidays, when emotions and traditions take center stage, authenticity resonates even more.

So, how do you know if an influencer will deliver authentic campaigns?

Well, here are the grinchy moments they SHOULDN’T have:

• Repetitive content. Make sure you only partner with influencers who create content that’s fresh, fun, and uniquely tied to your brand. This way, it feels real, not rehearsed. 💯
• Mismatched beliefs and values. The wrong influencer can (will) dim your shine. Research thoroughly to ensure they align with your brand’s vibe.

🛷 Sleigh your holiday

The holidays are all about connection. With the right influencer strategy, your brand can create campaigns that resonate far beyond the season.

TOGETHER WITH REVIEWSCOOP

Here’s how to get high-quality product reviews for a jolly holiday season

No, it's not compelling high-quality photos. It's not just ranking on the first page of the SERPs.

If it's not these factors that people say you should pay utmost attention to, then what is?

We'll let you in on a secret most Amazon sellers don't know: it's high-quality product reviews!

But what if you're new to selling on Amazon and don't have any reviews about your product yet? How will you stand out from your competitors?

ReviewScoop has got you covered!

It's the safest way to get reviews and social proof from genuine testers, fast!

What you'll get:

• Hassle-free process—just reviews, no headaches
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• Recurring monthly reviews

Use high-quality reviews as leverage against your competitors. Let your products shine with verified product reviews!

Interested in trying this out? Get 5 FREE Amazon 5-star ratings on your first order ($100 value!)

Learn more

BITES OF THE WEEK

• Holiday Helpers: They're not exactly elves, but these influencers can help with your holiday marketing.
• Persuaded Buy: More than half of young consumers purchase based on influencer recommendations.
• Sooner Rather Than Later: The key to successful holiday influencer marketing is to book influencers early.

ACTIONABLE ADVICE

5 festive social media ideas to light up your holiday campaigns

The holidays are the perfect excuse to sprinkle a little extra into your social media strategy. While the idea of interactive posts might make some people groan (hello, yet another giveaway), festive engagement doesn’t have to be predictable or pricey.

🔆 Sendible listed 5 creative ways to light up your followers' feeds this holiday season:

• Pause a video to uncover the surprise. Short-form videos are the gifts that keep on giving—make them count! Spice things up with a video featuring a spinning wheel, flashing images, or fun quotes.
  • How: Ask your audience to pause the video to reveal their “Christmas surprise." It's important to tie it to your brand. For example, if you’re a fashion retailer, the fitting surprise is a festive outfit idea.
• Tag a friend to share the magic. Christmas is about connection, so why not use that to your advantage? 🫂
  • How: Post a holiday photo or a heartwarming video and encourage followers to tag a friend they’d share the moment with.
• Create an advent calendar. Advent calendars but make them digital? Yes, please!
  • How: Go for daily freebies, small discounts, or fun digital downloads. Just make sure each gift is enticing enough to keep followers coming (back).
  • Pro tip: To boost engagement, gamify it! Hide clues in your posts, post riddles, or ask questions, and then reward the first person to respond.
• Host a poll. Not only will this boost engagement, but it’ll also give you insights into your audience’s habits (and some hilarious responses to share!). 🗳️
  • How: Polls are available on almost every platform, from Instagram Stories to LinkedIn. Ask lighthearted questions like “Hot cocoa or eggnog—what’s your go-to?” or “What’s the worst Christmas gift you’ve ever received?”
• Create an Instagram Story quiz. Quizzes are interactive gold, and Instagram Stories make them ridiculously easy.
  • How: Pick a festive topic, then create a series of Stories with quiz options (a/b/c answers). Share results in the final Stories with links to a corresponding landing page.

🥂 Merry marketing

The ideas above aren’t just about engagement; they’re about creating lasting memories and bringing a little extra joy to your followers’ feeds. Here’s to a jolly and successful holiday campaign—happy posting!