ICYDK, Amazon and Walmart’s Flipkart are under hot waters in India due to alleged violations of local competition laws. Both might also face fines and more probes from Indian authorities, which could affect their holiday performance in the country.
Whether you sell or not in India through these platforms, you’d want to digest the information-rich holiday stuff we have for you today—if you want a different holiday fate.
BIG IDEA
With the holidays come heightened competition, shifting consumer behaviors, and skyrocketing ad costs. So, how do you ensure your campaign stands out?
Social Samosa says it’s all about timing. Yep, it’s not just about being noticed—it’s about delivering the perfect festive campaign at just the right moment.
⏰ Start early, stay chill
If you want a successful festive campaign, you’ve gotta start your preparation really early. We’re talking 3 to 6 months in advance because you’ll need time to figure out your target audience and lock down the best ad spaces before the rush (and price hikes) begins.
But here’s the thing: if you launch too early, your campaign might fizzle out. Yet if you wait too long, you risk getting lost in the holiday rush.
So, when should you hit the "go" button? 🟢
Well, it depends on a few factors:
Tip: When launching your campaign, consider a phased approach. Start with teasers or early-bird offers to build some excitement, and then roll out your main campaign as the holidays get closer.
🛆 The festive campaign trifecta
At the end of the day, the most successful holiday campaigns nail three things: creativity, strategy, and timing. Sure, creativity grabs attention, but strategic timing ensures you’re not just seen but also remembered.
Get the timing right and you won’t just drive sales—you’ll build a festive connection that lasts long after the holiday lights come down.
TOGETHER WITH LEVANTA
Discover the detailed conversion rate lift Amazon sellers experienced from affiliate marketing, broken down by product category. See how your category performed and leverage these insights to drive even greater results next Prime Day.
Here are some key highlights:
🔶 10x sales volume on Prime Day compared to an average day
🔶 4x conversion rate compared to an average week
🔶 20% average conversion rate for top brands on Levanta
🔶 Highest Converting Category: Clothing, Shoes, and Jewelry at 36.81%
BITES OF THE WEEK
TACTIC TALKS
From pumpkin spice lattes in the fall to last-minute holiday gifts in December, seasons shape shopping habits in unique ways. As an Amazon seller, you can ride these waves by mastering seasonal keywords.
🔎 Scale Insights offers strategies to ensure your listings are front and center when shoppers are in full-on seasonal mode:
🎄 Make this your season
With the right strategies and timing, you’re ready to make this your standout season. Seize the opportunities, capture the festive spirit, and give your listings that seasonal sparkle!