Can one product make you a millionaire on Amazon?

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Happy Monday for Amazon! 

Its Project Kuiper just scored a big win with JetBlue, the first airline to sign on for satellite-powered inflight internet. 

Starting in 2027, passengers can expect faster, smoother, and still free Wi-Fi at 35,000 feet. 😳

• After the tricks seller agencies hide? 🤫
• Millionaire with one product sounds crazy 💰
• $2M in fake Nintendo gear gets the game over 🎮
• Seller Central now fits in your pocket 📲
• Get Looped In and take the chaos out of ecommerce accounting ✉️
• We’ll link your newsletter for FREE. Send your applications here. 🤝

BIG IDEA

Short answer: yes (if your product is that good).

Marketplace Pulse reported that over 800 Amazon sellers are pulling in more than $1M a year with just one SKU. And 19 of them? They’ve cracked the $10M mark from a single listing.

🎯 The power of focus

Amazon’s U.S. marketplace is home to about 50,000 million-dollar sellers, and only 1.6% of them make it with one SKU. That’s 0.15% of all U.S. sellers. In other words: unicorn status. 💎

• Hero Cosmetics. They started with just the Mighty Patch, which became Amazon’s top beauty product, and it grew into a $630M exit.
• China advantage. About 75% of single-product millionaires are based in China, where low-cost supply chains, export subsidies, and manufacturing proximity give them an edge. 

BUT some “single-product” millionaires aren’t as single as they seem. 

• Smart hedge move. Research shows a chunk of them also sell other products directly to Amazon as 1P sellers, while keeping their marketplace focus on that one hero SKU. 

⚠️ The single-point risk

Here’s the catch: single-product sellers trade simplicity for fragility.

• An algorithm tweak,
• A competitor launch,
• Or a supply chain hiccup…

…and suddenly your million-dollar listing is toast. That’s why nearly half of these single-SKU millionaires are stuck in the $1–2M range, they either diversify or risk disappearing.

See how the single-SKU millionaires stack up:

TOGETHER WITH SELLER ALLIANCE

The Amazon Resources Agencies Use—Now Available to You

If you’ve ever wished you could peek behind the curtain of a top Amazon agency… this is your chance.

Seller Alliance is your insider access to the exact SOPs, templates, and strategies used by seasoned Amazon experts to grow real brands.

Built by the team behind Seller Interactive, this membership gives sellers the tools to scale—without hiring an agency.

What’s inside:

• ✔️ Proven SOPs and templates for every stage of your growth
• ✔️ Step-by-step video walkthroughs designed by experts
• ✔️ Live trainings and Q&As on what’s working right now
• ✔️ Constantly updated strategies based on real client experience

From listing optimization to ad strategy to operations—no fluff, no recycled content, and no wasted time trying to piece it together yourself.

It’s not a course. It’s not a community full of noise.
It’s a real resource library—built by an agency, for sellers who want to take control.

Click to learn more and get started

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BLACK MARKET

$2M fake Nintendo ring busted on Amazon

What looked like a regular warehouse in New York was actually a counterfeit hub churning out fake Nintendo gear. 

According to NBC New York, an Amazon seller had been pushing thousands of bogus Switch docks, adapters, and Pokémon Go accessories—worth over $2M—since 2018.

🎮 Breaking down the lies

• Red flags: Amazon spotted unusually high return rates and complaints.
• Confirmed fakes: Amazon teamed up with Nintendo to verify the products were counterfeit.
• Big scale: Five Amazon storefronts, like PandaVida Inc. and Zuzu Cares 4 U, were tied back to one NY warehouse.
• Serious risks: Prosecutors warned counterfeit electronics can spark fires or cause injuries. And since these were marketed to kids? Extra disturbing.

Nintendo’s been fighting this war for years. Just last year, they won a $2M settlement against a seller of Switch modchips and flashcarts (Twisted Voxel). 

Fake gaming gear is nothing new, but this case highlights how big the stakes are.

🛑 Amazon's no-fakes policy

Amazon responded with its usual playbook:

• Removed the counterfeit listings,
• Banned the accounts,
• Refunded customers.

In their words: zero tolerance.

For legit sellers, it’s a reminder: compliance and authenticity checks aren’t optional, they’re survival. ⚠️

AMAZON NEWS

Amazon pushes seller app as your new HQ

Amazon just announced that its free Seller mobile app is no longer just a companion tool, it’s now positioned as a full command center for running your business. 

🔥 5 standout features

Here’s what makes the app more than just a dashboard:

• Scan and list instantly: Barcode scanner checks if products are already in the Amazon catalog.
• Sell worldwide: One login lets you switch between multiple marketplaces.
• Stay updated: Custom notifications keep you on top of sales and account alerts.
• Produce better photos: Built-in Photo Studio creates clean, listing-ready product shots.
• Support on demand: Direct access to Seller Support right inside the app.

📲 Seller Central on the go

Mobility means faster launches, quicker customer responses, and fewer missed opportunities. 

Whether you’re working from home or answering buyer messages on the go, Seller Central now truly fits in the palm of your hand.