Shinery sold 1,500+ orders in 24 hours—and landed on Oprah's List

Remember when Jeff Bezos said “overnight success” takes at least 10 years? Well, it took Amazon 25 years to finally surpass Walmart in revenue.

Success isn’t instant—but with the right moves, it’s inevitable. Just ask today’s featured brand, who did it squeaky clean.

• Shinery is redefining luxury jewelry care 🫧 
• The secret is to make jewelry care a daily ritual 🤫
• How to create a product everyone wants 🔥

SCRATCHING THE SURFACE

Shinery sold 1,500+ orders in 24 hours—and landed on Oprah's List

Most people love wearing jewelry, but cleaning it? That’s another story. Traditional methods—soaking, scrubbing, and polishing—were messy and felt more like a chore than self-care. But then Shinery changed the game. ✨

🔬 Just like any other brand story...

Shinery was born from a simple problem. Founder Brea Fullerton wasn’t in the jewelry cleaning business—at least, not at first. But she noticed something: her engagement ring lost its sparkle fast.

• The only way to restore it? Messy, time-consuming cleaning solutions. There had to be an easier way. But instead of creating just another jewelry cleaner, she reimagined the entire experience.
• Her breakthrough? Jewelry Wash®—a hand soap that cleans your jewelry while you wash your hands. No extra steps, no special cloth—just clean, sparkling jewelry as part of your daily routine.

💍 Redefining jewelry care

How does a product become more than just a product? Shinery wasn’t just about jewelry care—it was about changing the way people think about it. By making cleaning effortless, they turned a chore into a simple, everyday luxury.

With sleek, high-end branding, they made it feel less like a household cleaner and more like a luxury beauty product.

The impact was immediate.

• Oprah’s Favorite Things featured Jewelry Wash®, giving it a major visibility boost.
• Good Morning America spotlighted the product, leading to 1,500+ orders in just 24 hours.

💎 A brand that keeps shining

Today, Shinery’s products are stocked by major retailers, expanding beyond online sales. And as demand skyrocketed, they optimized logistics, using advanced shipping technology to cut costs and streamline high-volume sales events.

From a simple observation to a category-defining brand, Shinery proves that innovation isn’t always about creating something new—it’s about making something better. 🏆

DIVING DEEPER

How Shinery made everyone obsessed with jewelry cleaning

Let’s be honest—how often do you actually clean your jewelry? Probably not as often as you should. That’s exactly the problem Shinery set out to solve—and they did it in a way that feels almost effortless.

🔥 Turning "meh" into "must-have"

Shinery's product falls into the "low-engagement" category. Jewelry owners might wonder: Do I really need to clean my pieces every day? Most don’t think about it until their jewelry looks dull.

And that’s the challenge most brands in this category face.

So how did they win people over? By proving that YES, they do need this—especially when it’s as simple as washing their hands. Shinery positioned their product as something that fits seamlessly into an existing routine.

• That's the power of "invisible effort." No other brand has combined personal care and jewelry maintenance in such an organic way. It’s not just smart—it’s game-changing.
• By embedding jewelry cleaning into an already established habit, they eliminated the friction that stops most people from maintaining their favorite pieces.

🫵 YOU need this

Shinery’s strategy is a masterclass in product positioning. They took a low-engagement product and made it a daily-use essential. It’s a move that any brand—big or small—can learn from.

Bonus tip: Find a way to integrate your product into something customers are already doing. The brands that make their products effortlessly useful are the ones that stick. 📌

SUCCESS BLUEPRINT

4 tips to make your product sell itself

Some products sell themselves—coffee, toothpaste, phone chargers. They’re everyday essentials. But what if your product falls into the "low-engagement" category?

The key is positioning it as a facilitator—something that seamlessly integrates into customers' daily habits. A Medium post broke down how to make that happen:

1. Align with an existing routine. How can your product fit into something customers already do? 🔄
   • Example: Shinery positioned jewelry cleaning as part of handwashing, making it effortless and routine.
   • Tip: Find a daily action your customers already take and attach your product to it.
2. Solve an everyday problem. Convenience isn’t enough—your product should remove friction from daily life. ⚡
   • Example: A skincare brand that simplifies multi-step routines with a single product.
   • Tip: Make your product a solution customers use without even thinking about it.
3. Make your product a habitual purchase. If your product solves a recurring need, customers will replenish them constantly. 🛒
   • Example: A sustainable cleaning brand that encourages repeat purchases with easy refill packs.
   • Tip: Design your packaging and marketing to reinforce the idea that your product is a must-have, not a one-time buy.
4. Encourage word-of-mouth marketing. Products that become part of daily life naturally spread through conversation. People love sharing their favorite time-savers and hacks. 🗣️
   • Example: A meal-prep service that eliminates the hassle of grocery shopping.
   • Tip: Encourage customers to share their experiences by highlighting how your product improves their day-to-day life.

💡 A truly successful product isn’t just useful—it’s something people instinctively reach for every day. Make your brand essential by embedding it into routines, solving everyday problems, and delivering ongoing value.