Last week, Walmart reported its Q1 earnings amounting to $161.5 billion. We mean no pressure—but we do have some news with positive vibes and insights that might inspire you to hustle until you earn the same.
ECOMMERCE NEWS
Wanna hear something positive?
Alibaba’s 2024 State of U.S. Buyers Survey revealed that small businesses feel optimistic about sales growth this year. As shared by Digital Commerce 360, many small brands are looking to expand their ecommerce business.
🥡 Other takeaways
🤷 Is this a bad or good thing?
Well, a bit of both.
Good part: There’s a positive outlook for ecommerce among small businesses. This suggests that small businesses are ready to leverage the potential of ecommerce platforms for broader audience reach and increased sales.
Not so good part: Small brand owners still need to address the root cause of the challenges—lead generation and steady cash flow. Otherwise, they won’t realize their full potential to compete with bigger ecommerce players.
TOGETHER WITH WALMART MARKETPLACE
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*Source: Walmart first-party data, 2021-22
BITES OF THE WEEK
HOT TOPIC
After Amazon, Chinese sellers seem to fix their eyes on Walmart Marketplace. In April 2024, the platform recorded 73% new Chinese sellers, up from 67% in March.
But… here’s a twist according to Marketplace Pulse: Walmart isn’t just passively seeing more Chinese sellers—they're actively courting them!
🔄 Shift in seller demographics
Since allowing international sellers in March 2021, Walmart has mostly seen new sellers from China. But to be clear, the number of new U.S. sellers added in April remained consistent with last year's figures.
Despite these high numbers, Walmart remains selective on who to allow on its online marketplace. The retailer said it only approves 10%–20% out of tens of thousands of registrations.
Still, the influx of Chinese sellers has shifted the balance big time.
🌎 Global strategy
Walmart's CEO emphasized that most of what they sell in U.S. stores is American-made. But online, it's a different story—the same as that of Amazon where China-based sellers make up nearly 50% of the top sellers.
🔥 The battle heats up
Walmart and Amazon now facilitate direct purchases from China, with fast shipping. Meanwhile, platforms like Temu offer direct buys from China at lower prices, but without the same speedy shipping.
As of now, one thing is clear: Walmart is positioning itself to keep pace with Amazon and carve out a share of the market dominated by newcomers like Temu.
TACTIC TALKS
Did you know about 70% of online shoppers abandon their carts?
Good thing there’s a way to avoid being left out—getting the email addresses of these potential buyers! And nope, not in a creepy way. 👀
Practical Ecommerce shared these awesome ways to help you secure customers’ email addresses:
💪 Beat cart abandonment
Each email address is a direct line to a customer who has already shown interest in your products. It not only helps recover lost sales but also builds a valuable network for future marketing efforts.
Speaking of email, remember that our line is always open for your suggestions (or even violent reactions) and additional tips. 📧