Amazon Haul debuts in the US

As inflation hit a “four-decade high” over the past years, fraud, theft, and shoplifting incidents rose among physical stores. Hence, retailers are forced to literally lock away high-value items like medications and cosmetics.

What others view as an unfortunate situation was an opportunity for Amazon, which then marketed Amazon Pharmacy as a “digital alternative.”

But this isn’t the biggest 2024 move from the retailer. Read on to know what is. 👇

• Amazon Haul is here! 🛒
• Partner with one of the most trusted ecommerce retailers 🤝
• Be a social commerce winner 👑

AMAZON NEWS

Earlier this year, talks of an Amazon low-priced storefront became a hot topic among ecommerce players and experts. And recently, CNBC confirmed that it’s finally happening (despite experts saying it’s a bad idea).

ICYDK, Amazon just launched Amazon Haul (beta). As promised, product offerings are priced at $20 or less. There’s even free shipping and returns for eligible orders!

👀 The deets

Here are the perks and caveats of the new storefront.

• Ultra-low prices, with most items priced at $10.
• Purchases are covered by Amazon’s A-to-z Guarantee. This ensures that items are safe, authentic, and in the expected condition.
• Free shipping on orders above $25.
  • There will be a $3.99 delivery fee for orders under $25.
• Free returns on all Amazon Haul purchases over $3 within 15 days of delivery.
  • Items worth $3 and below are not eligible for returns.
• The beta version is accessible in the U.S. via Amazon’s shopping app and mobile website.
• Shipping can take up to 2 weeks or more, depending on logistics conditions and customers’ location.

🆕 A ‘new’ Amazon?

Amazon Haul is definitely different from the Amazon we know. For starters, it’s abandoning the fast delivery it’s known for. Besides, “haul” is based on the idea that shoppers are willing to wait longer to save money on their orders.

Another thing, Amazon Haul will import each item directly from manufacturers in China—the same as Shein and Temu. This is contrary to inviting more 3P sellers to diversify their catalog.

If given the chance, would you sell on Amazon Haul? Let us know by replying to this email! 🖱️

TOGETHER WITH WALMART MARKETPLACE

What are the pros of partnering with one of the most trusted ecommerce retailers?

Earlier this year, talks of an Amazon low-priced storefront became a hot topic among ecommerce players and experts. And recently, CNBC confirmed that it’s finally happening (despite experts saying it’s a bad idea).

ICYDK, Amazon just launched Amazon Haul (beta). As promised, product offerings are priced at $20 or less. There’s even free shipping and returns for eligible orders!

👀 The deets

Here are the perks and caveats of the new storefront.

• Ultra-low prices, with most items priced at $10.
• Purchases are covered by Amazon’s A-to-z Guarantee. This ensures that items are safe, authentic, and in the expected condition.
• Free shipping on orders above $25.
  • There will be a $3.99 delivery fee for orders under $25.
• Free returns on all Amazon Haul purchases over $3 within 15 days of delivery.
  • Items worth $3 and below are not eligible for returns.
• The beta version is accessible in the U.S. via Amazon’s shopping app and mobile website.
• Shipping can take up to 2 weeks or more, depending on logistics conditions and customers’ location.

🆕 A ‘new’ Amazon?

Amazon Haul is definitely different from the Amazon we know. For starters, it’s abandoning the fast delivery it’s known for. Besides, “haul” is based on the idea that shoppers are willing to wait longer to save money on their orders.

Another thing, Amazon Haul will import each item directly from manufacturers in China—the same as Shein and Temu. This is contrary to inviting more 3P sellers to diversify their catalog.

If given the chance, would you sell on Amazon Haul? Let us know by replying to this email! 🖱️

BITES OF THE WEEK

• Sellers Ask Reddit: How long does it take for Amazon Ads to appear on Google SERPs?
• Hacking History: Amazon denied being hacked despite customers saying their details were compromised.
• DTC x Q-comm: Did you know new-age direct-to-consumer brands are experiencing higher growth on quick commerce platforms?

TACTIC TALKS

How to boost holiday sales with social shopping

With the holiday shopping rush on the way, social shopping can help your brand shine. Selling directly on social media brings buyers right to you—easy and interactive!

🤳 According to Forbes, here’s how to make it count in the social media scene this season:

• Go live with shopping events. Host live demos and Q&As to showcase products in real time and add a personal touch.
• Run giveaways. Boost engagement by encouraging followers to tag friends for a chance to get prizes and freebies.
• Utilize limited-time offers. Create urgency with flash sales, short-term discounts, or daily deals to encourage quick purchases and keep interest high. ⚡
• Feature holiday gift guides. Highlight holiday gifts, like “Gifts for Her” or “Cozy Winter Finds,” to help shoppers quickly find what they need. You can also offer mystery boxes to add some surprise!
• Partner with influencers. Let influencers show off your products to build trust and reach new audiences.
• Post unboxing videos. Share unboxing videos to highlight product details and build excitement.
• Use stories for flash sales. Showcase exclusive deals in your stories to drive quick buys. 
• Highlight customer reviews. Show testimonials and holiday reviews to build trust. Much better, ask customers to share photos of your product for authentic social proof! 🖼️
• Create product comparisons. Show how your product stands out by comparing it to alternatives or showcasing “then vs. now” trends.
• Add interactive polls and Q&As. Engage followers and learn their preferences with polls and questions.
• Host a holiday flash sale challenge. Motivate customers to unlock special deals by sharing, tagging, or creating content.

💥 Ending the year on a high note

Social shopping brings you closer to customers than ever before! Use these tips to build buzz, boost sales, and wrap up the season strong.