Amazon is purging 400K listings daily for barcode mismatches

---

Amazon’s grocery game just took a hit. 💣

United Natural Foods—the main distributor for Amazon Whole Foods—was crippled by a cyber attack. Orders stalled. Systems down. Shelves? At risk. 

With nearly a quarter of UNF’s $31B tied to Whole Foods, sellers and shoppers alike should be watching this disruption closely.

• Amazon’s deleting 400K listings daily ⚠️
• Big tools, no big fees 💸
• New Seller Summit opens 🧠
• Amazon’s making video ads instantly 🎬

HOT TOPIC

Amazon’s latest AI enforcer—nicknamed “Bulldog”—is on a mission: sniff out and shut down listings where UPC or EAN codes don’t align with GS1-registered brand names.

🐶 Not all bark, it’s bite too

According to a LinkedIn post, Bulldog is flagging over 400,000 listings per day for mismatches. Even technically valid barcodes are being targeted if:

• Third-party barcodes that don’t show brand ownership
• GS1 prefixes that don’t match your brand in Seller Central
• Recycled or mismatched codes from outdated suppliers
• GTIN issues that stall A+ content or product submissions

🚨 Real seller, real sweep

Amazon doesn’t always notify you. In fact, one brand reportedly lost 236 ASINs overnight—no notice, no performance alerts. The only trace was buried deep in:

Manage Inventory → Listing Tools → Search Suppressed and Inactive Listings → Detail Page Removed

📋 What to do now

• If you’re a brand owner:
  • Fix your GS1 license to align with your brand name.
• If you’re a reseller:
  • Work only with GS1-compliant brands or risk losing contribution rights.
• If you’re a seller with large catalogs:
  • Segment SKUs by UPC source and prep a UPC migration plan, especially for bestsellers.

Because to Amazon, a barcode isn’t just a barcode. It’s your brand’s credibility. And if that doesn’t hold up?

Amazon assumes you’re not the brand. And once that happens, control goes out the window. 🪟

TOGETHER WITH SELLER ALLIANCE

Get Agency-Level Resources Without the Agency Price

If you’ve ever wished you had a team of Amazon experts in your back pocket, this is it.

Seller Alliance is your all-access pass to the same tools, templates, and strategies used by top Amazon agencies—made available for sellers who prefer to do it themselves.

Created by the team behind Seller Interactive, this membership gives you direct access to:

• Proven SOPs, checklists, and templates for every stage of growth
• Expert-built video walkthroughs to implement strategies with confidence
• Regular updates based on real agency insights and marketplace shifts
• Live training and sessions tailored to what’s working right now on Amazon

Whether you’re optimizing listings, improving ad performance, or scaling operations, Seller Alliance gives you real, reliable resources without the fluff. No endless YouTube rabbit holes. No recycled content. Just what works—straight from the agency trenches.

And the best part? You stay in control. You run your business, we back you with the knowledge.

Click to learn more

BITES OF THE WEEK

• Marketing Mix Modelling: Understand the impact of your marketing efforts and learn how brands use MMM.
• Double Time: Amazon is doubling the amount of ads in Prime Video to 6 minutes per hour.
• June’s Ask Amazon: Amazon's Q&A event "ASK AMAZON" just concluded and resources are compiled for easy access.
• AI Advancements: Amazon has announced 3 new AI-powered innovations: generative mapping, demand forecasting and agentic AI.

AMAZON NEWS

First-ever New Seller Summit opens for registration

New to Amazon or just need a business reboot? Amazon’s bringing the playbook straight to you.

Registration is now open for the inaugural New Seller Summit, happening July 24, 2025 at the JW Marriott Los Angeles L.A. LIVE. 

This one-day event is designed to help sellers—new or seasoned—build smarter, scale faster, and connect directly with Amazon insiders.

🎯 What’s on tap

Four core learning tracks will guide the day:

• Powered Up Presence: Launch, grow, and protect your brand
• The Day-to-Day: Master operations and seller performance
• Speed and Ease: Sharpen fulfillment and inventory game
• The Bottom Line: Boost traffic and drive serious sales

💡 More reasons to show up:

• Virtual Support Stations with hands-on help from Amazon reps
• Summit Central for real networking with sellers, service providers, and account managers
• Exclusive hotel deals for attendees at the JW Marriott

If you’re struggling with branding, fulfillment, or visibility—or just want clarity from actual Amazon experts—this is your chance to level up in one power-packed day.

Note: One guest per registrant. Space is limited and filling fast.

TACTIC TALKS

Amazon launches Video Generator for instant ad creation

The Verge reported that Amazon just handed sellers a full-on AI video studio. 

Amazon Ads has made its AI-powered Video Generator tool generally available to all U.S. sellers. It creates polished, photorealistic ad videos in under five minutes—no production crew, no budget blowout.

🎥 New video generator features

• Generates six video options to choose from—fast
• Adds motion scenes (think: someone wearing your product, not just spinning it)
• Supports multiple connected scenes with people, pets, music, and text
• Includes logo upload for brand customization
• Capped at 21 seconds to mimic traditional ad formats
• Features video summarization, condensing tutorials, UGC, or demos into ad-ready cuts
• Offers image-to-video conversion for quick GIF-style product clips

🧠 Why it matters

This is Amazon doubling down on content automation, and giving you the creative tools to keep up. Video Generator helps you skip the studio and jump straight to high-converting, scroll-stopping ads.

And yeah, it’s completely FREE.