US sellers call for intervention regarding the surge of Chinese sellers on Amazon
By SellerBites
February 17, 2025
Looks like physical stores found a new way to appeal more to younger consumers: biometric payments.
Well, it’s not really that new (Trivia: Modern biometric payments started in the early 2000s). But stores are just realizing their potential as a customer magnet. Of course, online marketplace merchants can also leverage this (if they haven’t yet) as long as they accept digital payments, too.
Speaking of leverage, how about some info you can use to kickstart your selling week?
Amazon is flooded 🌊
Big Spring Sale deadlines 📌
Branded merchandise for marketing 👕
Video marketing 📹
HOT TOPIC
A recent article from Fortune has become a hot topic after exposing U.S. sellers’ sentiments toward Chinese competitors. With the latter representing over 50% of Amazon marketplace sellers, the former is worried about lower local brands, jobs, and merchants.
The 'de minimis' rule, which allows them to ship orders under $800 to U.S. customers without paying tariffs or duties (but this might be changing soon)
Sellers call for government intervention to create a level playing field, engaging with think tanks, lobbyists, and Amazon executives. Billionaire Mark Cuban also tweeted a suggestion: registering Chinese products on a U.S. government site to review intellectual property (IP) before sales.
AMAZON NEWS
Amazon announces deadlines for Big Spring Sale deals and Prime-exclusive discounts
Complete the form. From the Events drop-down menu, select Big Spring Sale. Then, select Prime customers as the Audience type.
Click Step 2: Add product, and complete the workflow.
Big Spring Sale is Amazon’s first mainstream sales event this year. If you want to set your store’s momentum this year, we highly recommend that you start with this. 💰
Tax Problems: Amazon is under investigation by Italian prosecutors for alleged tax evasion worth €1.2 billion.
Trillion-level Market: With tech, better logistics, and stronger Internet connectivity, the global ecommerce market is expected to reach $11 trillion in 2028.
ACTIONABLE ADVICE
6 steps to creating high-converting branded merchandise
Branded merchandise refers to any product featuring your company’s logo, name, or other promotional assets. As added by Shopify, they’re a powerful tool to build brand awareness, foster loyalty, and create new revenue streams.
❔ How to get started in creating them?
1. Establish your goals and budget
Decide what your merchandise should accomplish. Is it to increase brand awareness? Inspire brand loyalty? Whatever it is, make sure it aligns with your long-term goal, too!
Then, set a budget to determine which products are the most feasible.
Combine two unrelated ideas to spark curiosity. Example: “My nail salon visit taught me about product marketing…”
Mashups add a fun twist, keeping your audience entertained and thinking.
Look outside your industry
Find inspiration in other fields. You don’t need to copy—just draw inspiration to make your content fresh. 💡
Boost Interactivity
Make videos engaging by adding interactive elements, such as augmented reality (AR), AI, or gamified experiences.
Try “choose your adventure” video stories or virtual consultations to involve your viewers.
Use time-lapse videos
Instead of “before and after” shots, show a journey in action! Time-lapse videos work great for home renovations, fitness results, or business transformations.
Live video isn’t dead—utilize it
Facebook, Instagram, TikTok, and YouTube all offer live video features. Use live streams to connect with your audience through Q&As, tutorials, or behind-the-scenes footage.
Final thoughts
Creative video content can help your brand stand out. Be authentic, take risks, and think beyond the usual formats to boost your digital marketing efforts.
With the right ideas and execution, you could be the next trendsetter! 🫵
Author : SellerBites
Faith began working on SellerBites in 2021, a weekly newsletter that provides sellers with the latest news and updates in FBA. With first-hand experience in managing various seller and vendor accounts, she understands what sellers face on this platform. Her background led to the conception of SellerBites, which main goal is to help people become better, more informed entrepreneurs in the Amazon marketplace.
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