Ecommerce hasn’t exactly been a smooth ride—it’s more like a series of sugar highs, hard crashes, and surprise twists.
Just when you think things are settling down, another curve hits.
HOT TOPIC
Temu just got a holiday gift wrapped in red, white, and blue.
With tariffs temporarily softened, the bargain app has resumed direct shipping from China, reviving its all-in-one logistics machine and doubling down on ad spend to keep carts overflowing.
🍪 Quick bits
💬 SellerBites’ take
The tariff truce gave you breathing room. But it also gave Temu a bigger oxygen tank.
Amazon sellers hoping duties would cut Temu down are learning the hard way—price, scale, and speed still win. And Temu’s ready to bleed margin to own those three. ⏳
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BITES OF THE WEEK
AMAZON NEWS
Amazon’s ad switchboard is buzzing again. After pulling over 20 domains from Google Shopping ads last month, the retail giant has flipped the switch back on, but only for international markets.
🍪 Quick bits
💬 SellerBites’ take
The fact that competitors lost efficiency when Amazon pulled out is a reminder of how deeply Amazon props up ad ecosystems, even ones it doesn’t own.
If Amazon can tweak ROAS with a single switch, smaller sellers better be watching which way the wind blows. 🌬️
BIG IDEA
Remember the “ecommerce boom” everyone called the future of retail? Turns out it was more like a sugar high.
U.S. online sales finally hit 16.3% of retail in 2024, the exact same level we spiked to during lockdowns in Q2 2020.
🍪 Quick bits
💬 SellerBites’ take
And here’s the silver lining for smaller sellers: in hype-fueled booms, giants can drown everyone out with cash. In a slow grind, efficiency and loyalty matter more than blank checks.
Call it boring if you want, but this is where real moats are built. By the time the next disruption shows up, the sellers who thrived in the slow lane will be the ones running the race.