TikTok is paying YOU to sell on Shop

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Amazon says you can miss anything, but not your favorite show. 

Prime Video now offers bite-sized visual summaries to catch you up before a new season.

• Can’t hit your FBA goals? 🧱
• TikTok is handing out cash for your sales 💵
• Big gains at Walmart come with a catch ⚠️
• Your price moves are no longer secret 🕵️‍♂️

SOCIAL PULSE

TikTok’s response to rising U.S. pressure? More incentives to keep Shop’s momentum intact. 

The platform has dropped a Q4 rewards stack loaded with cash bonuses, ad credits, and creator-centered perks designed to keep cha-ching ringing all season long.

💵 Handing out real money

TikTok is basically saying, “Please sell more… on us.”

• $5K–$20K in cash for incremental daily GMV growth
• Up to $10K extra for climbing TikTok Shop Partner rankings
• $1K–$10K per creator for incubating priority creators
• $1K–$5K in monthly ad credits for hitting GMV targets
  • Over $2K bonus for ranking in the top 15 all quarter
• Up to $1K in ad credits per seller for partner agencies managing creators, capped at 70 sellers

As if Q4 hadn’t been chaotic enough, TikTok added extra challenges for Black Friday.

• Creator matchmaking partners: up to $25K
• Partners already doing $20K+ daily GMV in October: up to $12K
• Smaller partners under that threshold: up to $2K
• Plus TikTok-funded BFCM coupons, discounts, and exclusive flash sales

🔎 What this signals

Despite regulatory drama, TikTok is all-in on Q4, paying generously to keep GMV growing. 

True enough, their Black Friday was massive: #TikTokShopBlackFriday hit 4B+ views, a third of purchases went to SMBs. WARC predicts TikTok will capture 10.3% of social media ad spend in 2025, rising to 11.7% by 2027.

TOGETHER WITH SELLER INTERACTIVE

What’s really holding your Amazon growth back?

You’ve optimized listings. You’re running PPC. You’ve read all the blogs. So… why isn’t it translating into real growth?

That’s where Seller Interactive comes in.

We’re not here to sell you a magic hack. We’re here to show you exactly what your current strategy is missing.

From underperforming keywords to untapped ad opportunities, our team of Amazon experts will walk you through what’s actually going on inside your account—and where your next wins are hiding.

Our full-service team manages over $2M in monthly ad spend across categories like health & wellness, home & kitchen, supplements, and more. And we don’t just launch ideas—we back them with data, test them, and scale what works.

Think of us as the partner who brings clarity and execution to your Amazon strategy.

Book a free Discovery Call

BITES OF THE WEEK

• Safety Recall Alert: About 70 Anna Queen play yards sold on Amazon pose suffocation risks; consumers should seek full refunds immediately.
• Unboxing Ads, Simplified: Amazon Ads unBoxed 2025 introduces AI tools and interactive formats to streamline campaigns and boost ad performance.
• New Ad Benchmarks: Amazon Ads’ new benchmarks give advertisers category-specific insights, enabling smarter, data-driven campaign and investment decisions.
• Returnless Refund Control: Sellers can now set price-based FBA returnless thresholds, cutting return costs while preserving customer satisfaction.

ECOMMERCE NEWS

Retail red flag hiding in Walmart's big win

Walmart just posted a 34% profit jump to $6.1B as shoppers flock to low prices in a shaky economy. 

On paper, it’s a win. In reality… it might be flashing a yellow light for the broader U.S. retail landscape.

🏷️ Walmart’s low-price pull

Walmart isn’t just riding the value wave—it is the wave. Even with fewer trips, shoppers are dropping more cash every time they walk through the doors (or hit “add to cart”).

• Comparable-store sales up 4.5%, driven by bigger baskets despite fewer visits
• Over 7,400 temporary rollbacks, mostly groceries; over 2,000 made permanent
• Ecommerce climbed 28%, helped by ads and marketplace sales
• Sam’s Club growth cooled to 3.8% (down from 7% last year)
• Annual sales forecast lifted to 4.8–5.1% as confidence rises

💎 Shoppers are prioritizing value

Inflation, tariffs, and government curveballs are keeping buyers cautious, and Walmart is soaking up that demand.

• Lower-income families are easing spending
• Higher-income shoppers are bargain-hunting too (because apparently no one is above a good rollback)
• Target and Home Depot cut profit outlooks while Walmart keeps gaining share

When every dollar counts, customers migrate to whoever stretches it farthest.

🔥 Amazon's not exactly chill

The ecommerce giant says its prices run 14% lower than other U.S. online retailers. So while Walmart is riding the value wave in stores, Amazon is tightening its grip online. 

Two retail giants, one price war, and a holiday season that’s shaping up to be… spicy.

SELLER REFRESHER

Amazon shoppers can now see your price history

Amazon just rolled out a built-in Price History feature right on product pages. Shoppers can now check 30- and 90-day pricing trends before hitting “Buy Now.”

A tiny UI tweak? Sure. But it’s carrying big marketplace energy.

🔍 What it means

Shoppers can now instantly see whether a ‘deal’ is truly a deal or just the usual retail theatrics.

This is where things get… interesting. The curtain just got pulled back on your pricing tactics.

• Pre-sale price bumps? Much easier to spot
• Jumpier competition in categories with inconsistent pricing
• More pressure to keep margins steady and strategies tight

On the flip side, Amazon strengthens its position as the platform that “has nothing to hide.” 

So, were you able to check out the new feature?