Amazon’s new advertising service rolls out to US retailers

Let’s start the week with an important reminder: avoid using generic words that are also used as brand names in your product descriptions. Otherwise, your listing might (probably will) get flagged.

That’s the last thing you’d want, especially this early in the year.

Now, onto the main part of the day—nothing fancy, just some intel about Amazon’s new game-changing ad service and tricks to boost your early 2025 sales.

• Amazon Retail Ad Service 🆕
• Post-holiday sales booster 🚀

AMAZON NEWS

ICYMI, Amazon has a new service offering for businesses. CNBC’s recent article announced the birth of Amazon Retail Ad Service—a service that allows companies to use Amazon’s ad technology on their sites.

Here’s more intel about this new feature:

🤝 Meet Amazon Retail Ad Service

In a nutshell, Amazon Retail Ad Service is a tool for monetizing traffic by allowing users to:

• Customize ad designs, placement, and frequency;
• Display contextually relevant ads across the website (search results, product pages, etc.); and
• Utilize Amazon’s ad measurement and reporting tools.

The service is available to U.S. retailers, but pricing details weren’t disclosed yet.

💥 Seller impact 

Aside from the advertising benefits, this cloud-based ad-tech solution will give retailers an additional revenue stream. Plus, this service has a separate system from Amazon’s marketplace, allowing you to manage data via your Amazon Web Services (AWS) account.

Several businesses already adopted the service. Perhaps it’s time to try it yourself, too?

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ACTIONABLE ADVICE

4 post-holiday promotion tips for boosting early 2025 sales

Now that the holiday shopping fever has gone down, it’s time to find ways to keep the sales momentum going. Lucky for you, a post on Seller Central has exactly what you need: tips for launching post-holiday promotions!

❔ So, how do you start doing that?

By using “Brand Tailored Promotions” to create promotional codes for specific customers (Tailored Audiences)!

This means you can target specific customers and offer each a unique promotion. The promotional discounts you can offer range from 10% to 50%, which can apply to all your products or specific ASINs. For example, you can offer repeat customers 50% off for the item they have repeatedly purchased. 🏷️

Here are 4 quick tips to get started:

• Intrigue customers. To engage customers who viewed but did not purchase the same products in the last 7 days, choose the “In-market” audience.
• Cross-sell products. To engage customers who purchased related products in the last 30 days, choose the “Complementary Products Remarketing” audience.
• Convince customers. To engage customers who were interested in your brand or holiday selection but did not complete the purchase,  try targeting the “Cart Remarketing” audience. 🛒
• Encourage repeat purchases. Offer a limited-time Tailored Promotion for your entire catalog to the “Recent Customers” audience.

Of course, these tips are merely guides for your marketing strategy. Meaning, you can always tweak them to suit your business needs and goals.

So, if you have more tips, feel free to share them with us by replying to this email. We’re always ready to give insights into how you can elevate your sales plans! 💡