There’s just so much happening this Q4 for e-commerce sellers. Are you feeling the hype? Or is it just like any other selling day as of the moment? Reply to this email! We’d love to hear your thoughts about how the past few weeks have been for you.
HOT TOPIC
Holiday cheer?
Not so fast.
Groups, including Black Voters Matter, Indivisible, and Until Freedom, are calling for shoppers to boycott Amazon, Target, and Home Depot this season after what they call a “retreat” from diversity, equity, and inclusion (DEI) commitments.
The campaign, fittingly named “We Ain’t Buying It”, aims to show that walking back social pledges has a price tag.
💸 The season of spending… or not
While major retailers are counting on early Black Friday doorbusters to boost slowing sales, activists are urging consumers to skip big-box stores altogether and shop with conscience instead.
Here’s the tension:
👀 So, with this looming, what can you do as a seller?
🧨 The boycott heard around the mall
Retailers are playing tug-of-war with America’s conscience, and sellers are caught in the middle. Whether or not this boycott dents Amazon’s bottom line, it’s another reminder that values now share the same shelf space as value.
TOGETHER WITH SELLER INTERACTIVE
You’ve optimized listings. You’re running PPC. You’ve read all the blogs. So… why isn’t it translating into real growth?
That’s where Seller Interactive comes in.
We’re not here to sell you a magic hack. We’re here to show you exactly what your current strategy is missing.
From underperforming keywords to untapped ad opportunities, our team of Amazon experts will walk you through what’s actually going on inside your account—and where your next wins are hiding.
Our full-service team manages over $2M in monthly ad spend across categories like health & wellness, home & kitchen, supplements, and more. And we don’t just launch ideas—we back them with data, test them, and scale what works.
Think of us as the partner who brings clarity and execution to your Amazon strategy.
BITES OF THE WEEK
AMAZON NEWS
Amazon just took its discount game international.
It looks like they’re rolling out Amazon Bazaar.
It’s a low-cost e-commerce platform, to 14 new markets. This signals a full-on price war with Shein and Temu. 🛡️
The expansion includes major regions like Hong Kong, the Philippines, Nigeria, and Taiwan, all now able to snag $2 to $10 items shipped straight from Amazon’s global fulfillment network.
💸 What’s in the cart
🛍️ A “haul” lot of strategy
Amazon isn’t just chasing cheap sales; it’s building a global funnel for first-time online shoppers. By launching Bazaar as a standalone app, Amazon can attract younger, price-sensitive consumers without diluting its main marketplace brand.
And let’s be honest, if anyone can make “ultra-budget” feel legit, it’s the company that turned two-day shipping into an expectation.
SELLER REFRESHER
Amazon’s Seller Forums recently reminded sellers that their Account Health Rating (AHR) might be the difference between a record-breaking Q4 and a sudden account deactivation.
With holiday traffic ramping up, Amazon wants you to watch your metrics as closely as your inventory levels.
📊 Understanding your AHR score
Your AHR is a color-coded score from 0 to 1,000 that reflects your compliance with Amazon’s selling policies. It factors in the number and severity of your account issues, and how they affect the customer experience.
Here’s what you need to know:
🎯 Keeping your AHR merry and bright
🧩 Compliance + consistency = sales
In short, a strong AHR isn’t just a compliance metric; it’s your license to sell during the busiest quarter of the year. Keep it green, keep it clean, and you’ll stay off Santa’s (and Amazon’s) naughty list. 🎅
