Amazon’s been busy this week—from rolling out a new returns dashboard that finally gives sellers clearer visibility, to industry insiders claiming Amazon “isn’t a retailer anymore” (and honestly, they’re not wrong).
Plus, with BFCM in full swing, a fresh wave of avoidable mistakes is catching sellers off-guard. Here’s what you need to know before it hits your bottom line.
TRENDING TOPIC
It’s the holiday rush season. 🎄
And that means a surge in sales, but it can mean a surge in returns, too.
Amazon rolled out a centralized dashboard for sellers to track returns, recover inventory value, and spot trends.
📊 Dashboard goodies
The new dashboard comes just in time for the extended holiday returns.
(ICYMI: items purchased between November 1 and December 31, 2025, can be returned until January 31, 2026.)
The features should make returns easier to manage.
You’ll also gain easier access to metrics that would help you understand your returns better. This includes total returns and return rate, refunds issues (with or without return), critical review rate, Grade & resell totals, and net recovery.
Returns can tank profits and reputation. This dashboard gives sellers like you more control and insight to protect both.
TOGETHER WITH SELLER INTERACTIVE
You’ve optimized listings. You’re running PPC. You’ve read all the blogs. So… why isn’t it translating into real growth?
That’s where Seller Interactive comes in.
We’re not here to sell you a magic hack. We’re here to show you exactly what your current strategy is missing.
From underperforming keywords to untapped ad opportunities, our team of Amazon experts will walk you through what’s actually going on inside your account—and where your next wins are hiding.
Our full-service team manages over $2M in monthly ad spend across categories like health & wellness, home & kitchen, supplements, and more. And we don’t just launch ideas—we back them with data, test them, and scale what works.
Think of us as the partner who brings clarity and execution to your Amazon strategy.
BITES OF THE WEEK
AMAZON NEWS
Amazon’s retail sales are only 40.5% of their total revenue.
That’s kinda low, right?
So where are they making the majority of the sales?
The rest comes from services like third-party seller fees, advertising, subscriptions, and AWS.
🏧 Sellers are the new engine
Amazon is really selling infrastructure, not just products. And the main money makers on their platforms are their sellers.
Sellers now drive 62% of units sold, with Amazon collecting roughly half in fees. So it’s no wonder why they’re jacking off their fees so much. They’re still making money through these sellers fees! Minimal effort but great profit.
🚀 Retail and beyond
Retail is just the tip of Amazon’s iceberg. Its real growth is in services and infrastructure, meaning sellers are now partners in a giant commerce ecosystem.
BLACK MARKET
BFCM 2024 shattered records—but many brands also made costly mistakes.
This big sale event is just around the corner.
You succeeding or failing is all up to how much you’ve prepared for this. But since it’s way past BFCM prep period, we’ll tackle more of how you can avoid costly mistakes during and after the BFCM hype!
Here’s a friendly heads-up on what to watch for and how to avoid these pitfalls in 2025.
💥 Common mistakes & quick fixes
Fingers crossed that everyone’s going to have a fun time during this BFCM season! Spreading sales dust to everyone ✨
