According to Mandatory, the e-commerce giant just sent an alert to over 300 million users about rising phishing and impersonation attacks this season.
Here’s what sellers and shoppers should know:
Hackers are pretending to be Amazon or delivery services to steal login, personal, or financial info.
Common tricks include fake delivery or account alerts, shady social media ads, messages from unofficial channels, suspicious links, and random tech support calls.
Scams aren’t new but are evolving, especially around Black Friday and Christmas sales.
Amazon advises using only the official website or app, tracking deliveries carefully, changing passwords, and setting up two-factor authentication.
Passkeys are suggested as a safer alternative to passwords, using face recognition, fingerprints, or PINs.
Amazon will never ask for payment or account details over phone or email.
🚨 Stay ahead of the scam
Scam alerts can shake shopper confidence, making buyers hesitant to purchase or interact with third-party sellers.
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AMAZON NEWS
Innovative Warehouse Solutions teams up with Amazon Shipping
According to Manila Times, Innovative Warehouse Solutions (IWS) partnered with Amazon Shipping to give brands faster, cheaper, and more flexible delivery options across the U.S.
IWS helps multi-channel sellers — Shopify, Amazon, Faire, Bloomingdale’s, and more — fulfill orders from every platform efficiently.
Custom fulfillment is the secret sauce: retail EDI, kitting, and channel-specific packaging that Amazon might skip.
⚡ Speed and savings, no compromises
Amazon Shipping slashes residential surcharges and offers deep fuel discounts. Yup, that’s lower costs for eCommerce brands.
Extra perks include 7-day delivery, faster long-distance transit, uniformed drivers in branded trucks, and delivery photo confirmations.
IWS acts as an extension of your business, letting brands focus on product, marketing, and conversions while logistics runs like clockwork.
💡 Shipping insights and takeaways
Faster, cheaper, and more reliable shipping isn’t just nice — it’s a competitive edge.
Multi-channel sellers can streamline fulfillment, cut holding costs, and deliver a better customer experience without relying solely on Amazon’s own systems.
For growing brands, this partnership means smarter logistics, stronger performance, and more room to scale.
ACTIONABLE ADVICE
Don’t sleep on Amazon’s “Frequently Bought Together” goldmine
That little box under your listings? It’s basically a secret sales engine.
According to SellerApp, Amazon built “Frequently Bought Together” (FBT) to boost cart sizes—not to help sellers. If you’re not actively shaping which products appear there, Amazon might happily pair your best item with a competitor’s.
🕵️ Spot the hidden connections
History speaks: Products bought together often lock into FBT. Design complementary SKUs that naturally pair with top-selling items.
Click trails matter: Amazon tests pairings based on browsing patterns before purchases even happen.
Categories love combos: Kitchen tools, supplements, and electronics accessories are FBT magnets. Fit your products into those patterns.
Price it right: Shopper-friendly thresholds and small discounts on secondary items make bundles irresistible.
💥 Hack the algorithm
Bundle like a boss: Find natural pairings and run ads highlighting the connection.
Stock & price smart: Keep complementary SKUs available and priced to encourage “Add All to Cart.”
Delivery wins: Sync shipping speeds with FBA so paired products hit buyers together.
Niche know-how: Some categories practically self-bundle—take advantage of predictable pairings.
🧠 Smart seller moves
FBT is one of the easiest ways to boost revenue and defend your market share—if you do it strategically.
Sellers who engineer pairings, price, inventory, and fulfillment to align with Amazon’s algorithm can watch sales roll in automatically.
Ignore it, and a competitor will swoop in, locking you out of the box that could’ve been yours.
Author : SellerBites
Faith began working on SellerBites in 2021, a weekly newsletter that provides sellers with the latest news and updates in FBA. With first-hand experience in managing various seller and vendor accounts, she understands what sellers face on this platform. Her background led to the conception of SellerBites, which main goal is to help people become better, more informed entrepreneurs in the Amazon marketplace.
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