Amazon pilots Virtual Multipacks

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• We’ve got you FREE tickets to your next big business move! 🎯
• Sell more with Amazon Virtual Multipacks 📦
• New free supplier portal available on Amazon 🔗
• Quick guide to percentage discounts 💸
• Get Looped In and take the chaos out of ecommerce accounting ✉️
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AMAZON NEWS

Amazon is running a new pilot in the U.S., and it’s all about Virtual Multipacks. It’s a way to sell multi-unit packs of the same product without ever bundling them yourself.

No more warehouse origami, Amazon just pulls from your single-pack FBA stock and ships multiples under a new VMP_ SKU.

🥊 Multipacks vs. Bundles

Let’s set things straight: this is not a bundle.

• Bundles mix different ASINs together.
• Virtual Multipacks multiply the same ASIN with different SKUs.
• Shoppers see them as a variation on your single-pack detail page, making it easier for them to “stock up” without leaving the listing.

Amazon decides which brand-owned ASINs with high multi-unit demand get pulled into the pilot, and if yours makes the cut—congrats, you just leveled up your catalog without lifting a finger. 

Tip: If you don’t like the multipack Amazon created, you can delete it, but heads up, there’s no reactivating later.

📅 Pilot timeline

• Sept 8–26, 2025: Amazon checks listings, zaps any with errors.
• Sept 26, 2025: Pilot listings finalized.
• Oct 13, 2025: Pages and images go live, customers can finally buy multipacks.

Vendors have had this perk for years, but 3P sellers are finally getting a slice. The math is simple: higher average order value, no added work. 

The catch? You’re not in the driver’s seat, Amazon is. 😉

Here’s what sellers are buzzing about:

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BITES OF THE WEEK

• Slow is Out: Clear out slow-moving inventory by running deals on Amazon Outlet, so you can stock more bestsellers.
• Mexico is In: Mexico-based advertisers can now measure Amazon Ads campaigns through Amazon Brand Lift.
• Swiss Sellers Wanted: Temu is now open to local sellers in Switzerland, giving Swiss businesses a new sales channel.
• Safety Compliance Update: Children's toys now require annual testing and documented verification from an approved TIC organization.

HOT TOPIC

Amazon launches free supplier portal for sellers

Amazon is moving upstream, from being just your marketplace landlord to becoming a manufacturer matchmaker.

According to PPC Land, the retail giant rolled out a Manufacturing Central, a portal that hooks sellers up with verified factories in India.

📦 How it works

Think of it as a supplier directory with training wheels. You can:

• Browse manufacturers across 7 categories (apparel, furniture, home decor, home linen, kitchen products, luggage, and office supplies)
• Request quotes and track order status
• Skip the platform for the messy stuff (contracts, payments, negotiations are still on you)

Oh, and it’s FREE (for now).

🧩 Why now

Sellers are raising eyebrows, and here’s why:

• Amazon does some light verification, but don’t expect them to vouch for every factory.
• Many fear it’s a way to spot hot products for private label.
• Newbies may cheer the sourcing help; seasoned brands see another leash.

With Amazon pushing for cost disclosures and China tariffs climbing, India suddenly looks like the “safe bet” Amazon wants you to take.

CASH CORNER

How to calculate percentage discounts

Discounts can turn browsers into buyers, but sloppy math drains margins and leaves extra sales without extra profit. Here’s how to do it the Amazon way. 

🏷️ Two easy ways to get the final price

• Decimal method
  • Convert the percent into a decimal.
  • Multiply the original price by that decimal.
  • Subtract that result from the original price.
  • Example: 
    • Original $50, discount 25%
    • 0.25 × $50 = $12.50 → $50 − $12.50 = $37.50
• Direct method
  • Subtract the discount percentage from 100%.
  • Convert that percentage into a decimal.
  • Multiply the original price by that decimal.
  • Example:
    • Original $80, discount 30%
    • 100% − 30% = 70% → 0.70 × $80 = $56.00

One-line formula (always works): FinalPrice = OriginalPrice × (1 − DiscountPercent/100)

🧠 Numbers are power

Discounts are a strategy. Get your calculations right, protect your margins, and make sure customers clearly see the value you’re giving them. 

When you control the numbers, you control the narrative.